The most important thing to do in order to be able to deal with this crisis is to divide those alliances. Many small supermarket groups are forced to get on the chariot, and if there is a downhill road, they may not go.

And Wang Haoan also has some advantages here, such as good taste, Lehaha, Jianbao, etc., which are all leading enterprises in China, and the leading enterprises are not only the highest sales, but also the favorite of consumers.

If you don't have these products in your supermarket, that's going to keep many consumers out. However, it is not without exceptions.

……

"Mr. Yin, this is Mr. Wang Haoan, the chairman of our company, and I am here today on behalf of our chairman. ”

Yin Mingliang immediately stood up and stretched out his hands: "Dong Wang, I'm glad to be there." ”

Although Yin Mingliang is also the owner of a supermarket chain and a director of the provincial chamber of commerce, compared with Wang Haoan, the gap is not a little bit, or their entire chamber of commerce together, may not be able to wrestle with Wang Haoan.

If he can cooperate with the richest man, his business will definitely flourish, and it doesn't matter if his supermarket is completely merged, as long as he can exchange for the shares of Baihui Trading.

"Mr. Yin, you're welcome. I invite you here today to talk to you about cooperation. I heard that Mr. Yin's supermarket chain already has six in the province, and it is expanding rapidly, and it only sells imported products, which is very popular. ”

Yin Mingliang smiled reservedly: "Wang Dong praised it, compared with Baihui Supermarket, my small supermarket is a fraction, I'm afraid that my six supermarkets together, the turnover is not as good as your big supermarket in Jinling." ”

"It's different, we have a high turnover, but we also have high expenses, and the profit margin is far less than your imported products supermarket. ”

Wang Haoan knows very well how profitable those imported products are. For example, for the same package of instant noodles, the retail price of a good taste is five yuan, while the retail price of imported instant noodles is not less than five yuan.

Is the cost of those instant noodles really very high? No, even if the tax is raised, it is not particularly high, it is purely because of the curiosity of the Chinese people about imported products.

Many people don't even know what those imported products are, they just know that they are edible, and they want to buy them back and try them. Even if they regret eating it once, they don't care, there are others to try and experience the life of a foreigner.

Are foreign products really that good? Not necessarily, and even many foreign products are not as good as domestic ones, but everyone is curious, isn't it?

In his previous life, Wang Haoan also saw many stores specializing in imported products, and the price was expensive, and many people were willing to go in and buy it, thinking it was authentic.

Later, many people searched on the Internet, and there were exactly the same ones on the shopping website, and even the price was cheaper, and even worse, the packaging was printed in foreign languages, and the result was made in China.

This is also why many companies are willing to get a foreign name when they create a brand, not because they must export, but because they look foreign!

"Mr. Yin, have you ever considered that in your supermarket, the last batch of new products? Our company has obtained the general agent of many food brands in China, and I believe that the profits of those products will satisfy you. ”

Yin Mingliang was overjoyed: "That's a good relationship, it's just that Wang Dong won't take care of it like this, is there anything else?"

He can open six supermarkets, and naturally he is not a stupid ×, and understands the truth that pies will not fall from the sky. What's more, this is a door-to-door business, and he doesn't think that his six supermarkets are big channels.

"Of course. I hope that Mr. Yin's father can come forward and help us inquire about what benefits the supermarket companies in this province have been promised to fight us so much. ”

Yin Mingming's face changed: "Dong Wang, I respect you very much, but my father has retired, and it is not appropriate for you to let him do this kind of thing that harms his peers, right?"

"Harm my peers? To put it mildly, you should also know how many supermarkets our company has in this province, if I do promotions, can those peers withstand it? Even if we can expand the number of imported products on the shelves, your supermarkets will be seriously affected. ”

"And they challenged me first, their companies, the purchase volume is lower than ours, the logistics is not as good as ours, and the sales volume is not as good as ours, why dare to sell cheaper than us? It was they who broke the rules first!"

At the same price, everyone can earn more, and if you reduce the price, I am forced to reduce the price, then everyone will lose. And I'm big, I can bear it, can you carry it on a small scale?

The supermarket is not a commissary, and the price of the commissary can be a little more expensive than the supermarket, because it is closer to home and more convenient, so there are still many people who will buy it, not to mention that there are some affordable goods, such as tobacco, which cannot be sold indiscriminately, and the tobacco company will punish it.

However, if you have a large-scale supermarket, you will definitely not be able to do it in a residential area, because it is not that big. However, there are some new real estate projects that will set aside a large shop on the first floor or underground, but how many people live in the new real estate? Some of them do not even have the conditions to open a large supermarket for a short time, that is, they can open a small store.

"Mr. Yin, I came to you to discuss with you, you can tell Ling Zun about this matter, and see how he chooses. My attitude towards friends or rivals is different. ”

Yin Mingliang had a bitter face, he shouldn't have come, this matter is not easy to do. Of course, he also knew that there must be problems with those supermarkets, and there might even be some irregularities.

If Baihui Supermarket really starts, or even cooperates with companies such as Good Taste to not supply them, the impact will be even greater. A supermarket that is in short supply and the price is not cheap, why does it make consumers go around to buy things.

At the same time, Guo Jijie, Guo Jihua and other directors of Baihui Trading also met with some important people in other regions, or people close to important people.

It even includes some foreign supermarket groups.

Relations between countries often crack and even collapse, not to mention less binding business alliances. The purpose of business alliances is to make profits.

As long as this side can give greater benefits, the alliance could break down at any time.

There are many enterprises and they are greatly affected, which is a disadvantage, but also an advantage. Wang Haoan: They will pay a certain amount of benefits to win over some allies, and at the same time focus on cracking down on some leaders.

That is, the industry boss will win over the industry ranking seven or eight and crack down on the alliance of second, third and fourth enterprises in the industry, so that the advantage will return to the hands of the industry boss.

……