"What else do we say thank you, this kind of thing, you try not to come forward in the future, just let the legal people handle it." Sometimes you have to be tougher, you see that there are tabloids over there in Xiangjiang who dare to make ~~ rumors about my old beans?"

Those tabloids are also treated separately, they will cooperate with some celebrities to hype, and they will also avoid hyping up the scandals of some celebrities. Of course, if it is real news and does not make any biased comments, they will naturally dare to report boldly, and if they catch the wind, they will have to think about it.

If the license is revoked and you can't gain a foothold in the industry in the future, your job will be ruined, and no one wants to fight against those top rich, and everyone is not of the same magnitude at all.

At best, you can disgust someone, but someone else can ruin your career.

"It's time for lunch, let's go, I have something to talk to you about. Guo Jijie looked at his watch and stood up with his coat.

……

"Andy, Baihui Supermarket, now it is really encircled and suppressed, those foreign supermarket groups, domestic supermarket groups, are competing with us, and there must be some agreements in private. ”

Wang Haoan put down the knife and fork: "So what? We are now the industry leader, our model is also the most accepted by brands and distributors, we have the most members, we cover the most people, and profits are also rising, what is there to worry about?"

"Andy, pricing power. When other supermarkets join forces, they can make some items cheaper than ours, which will give consumers the illusion that our things are expensive. ”

"Over time, our customer traffic will get lower and lower, profits will naturally decline, the speed of expansion will also decrease, and word of mouth will be seriously affected. ”

Generally, the industry boss has the pricing power, but if the industry boss does not have absolute dominance, other companies can join forces to counterbalance the industry boss in turn.

Most of the goods they sell are the same, and there is nothing special about them. The same product of the same brand, the price of others is lower than that of your supermarket, what do you think consumers think?

Don't think the price of a dime is not attractive, many old men and old ladies would rather take the bus, but also go to the farther vegetable market to buy vegetables, because it is fresher and cheaper, in fact they do not save much, but they have nothing else, many people have saved a lifetime, habits can not be changed, otherwise there will not be so many eggs for a few cents cheaper for an hour in line.

"What are the products? Are those brands lowering the price for them, or are those supermarkets lowering the price independently?" Wang Haoan asked rhetorically.

If it is the former, then the brand owner will be in default, he can claim compensation, which will make many small brands go bankrupt, if it is the latter, it is to burn money to grab the market, which is difficult to deal with.

"There are many, especially some imported goods, their prices are lower than ours, because many of them are directly sourced from abroad, plus the purchase volume is large, the cost is definitely lower than ours. ”

"There are also some foreign brands that have built factories in China, such as Liangle Group, Procter & Gamble Group, Johnson & Johnson Group, etc., these large companies only guarantee the lowest price in the industry in the contract with us, but there are loopholes. ”

"For example, if they deliver goods at the same price, this part of the cost will save the supermarket, and the supermarket will naturally reduce the selling price. Or give other promotional expenses, pile costs, or give temporary subsidies, purchase a certain amount, and give some expiring products for promotion to attract customers. ”

"There are many loopholes in this kind of contract, all at the expense of the brand's own interests, so there must be some brand owners who have joined forces with them to target us. ”

"Not just for Patrons, but also for some of our brands, such as food and beverage. ”

This is one of the best-selling products in supermarkets, and if you are at a disadvantage in this area, it will have a great impact on supermarket sales.

Even in the future community convenience stores, the main products sold are these, and the profits of this piece must not be allowed.

"Lao Guo, do you mean that Liangle Group, and the same group and the like, want to use the supermarket as a retail channel to target good taste, establish brands such as Bao?"

"That's right. They are considered to be conspiracy, and they are coming clearly. Now there are two very simple choices, one is to protect the interests of companies such as Good Taste and Jianbao, then Baihui Supermarket will have to make a compromise and lose its pricing power. ”

"The other is to protect the interests of Baihui supermarket, our products in Baihui supermarket to make price promotions, and even use good taste, establish treasure and other brand advantages to negotiate with other supermarkets, pay a certain price, the supermarket's pricing power will return to normal levels. ”

There are shares of both of them on both sides, but one side has more shares and the other has fewer shares. Good taste is the most direct interest of both of them, and it is also one of the most successful industries under their name.

Baihui Supermarket is the enterprise with the greatest potential, which can bring them huge profits and cash flow in the future, and both sides have interests, so must one side compromise?

"Andy, this is happening because we are not strong enough. But compromise, I don't want to!"

"Aren't they just banding together and trying to sanction us in turn? Then make a big deal about it, some vague places in the contract, we must avoid it in the future, and at the same time announce that all brands will sign supplementary contracts, and we must also have preferential conditions that other supermarkets have, because we are the boss of the supermarket industry. ”

"There is no product that is absolutely irreplaceable, and we have connected with some European brands through Xiangjiang, and when necessary, we can increase the shelves of imported products. ”

"Again, they don't have expiring promotional products, and there are no real expired ones? I heard that the same and Kang Shuaifu's drinks, biscuits, etc., sometimes can't be sold after the expiry date, but they have never been destroyed. ”

"If we catch that their products have quality problems, will the situation be reversed?

"Even if they are large foreign supermarket groups, they don't have much business in China, and the cost of warehousing and logistics is definitely higher, and they are afraid that they will lose money. ”

"Hold on, see who can't stand first. If they are willing to compete at a loss, then sue them for unfair competition. And if they adjust the price, then many consumers who used to go to their supermarket because it is cheap may be disappointed with them. ”

"Of course, they will definitely keep some members, so let's give more discounts on members. There is also urging the sales department to increase the promotion of our shopping cards, and the customer is what we need to care about the most. ”