Wang Haoan has been staying in Bingcheng during this time, not only because he is supervising the promotion of Jianbao products in the northeast region, but also because he is waiting for the results of the research and development of a product.

If Manchu and Han food want to enter the European and American markets, relying on the advantageous industries in the mainland, instant noodles, ham sausages, eight-treasure porridge or something, it is obviously not good, and it does not conform to the eating habits there.

In the snack category, Wang Haoan also only thought of potato chips, which are very marketable in the world, but in the mainland, no one produces them for the time being, because the cost is too high.

High cost means that the retail price will be high, the retail price is high, the terminal retailer will not be willing to sell, everyone is willing to buy expensive snacks after all is still a minority, even in the stimulation of high profits, dealers may not be willing to sell.

Therefore, the most important thing in the production of potato chips is to control the cost, as long as you do this well, plus a good taste, you will definitely be able to make money.

Today, Wang Haoan came to the product research and development center of Manhan Food, and Professor Kong said that he had developed two production methods, and asked Wang Haoan to make a decision.

"Chairman, you're here. Do you think there is much difference between the two products?"

Wang Haoan looked at the potato chips on the two plates, it seemed that the shape and size were about the same, he tasted a slice, there was not much difference, but he felt that the second one seemed to be easier to break.

"It's not bad, the second one is more fragile, and you need to add some cost to the packaging. Two kinds of potato chips, the process is different, right?"

The chairman could see at a glance that, yes, two kinds of potato chips were made by two different processes. The first is made by slicing potatoes directly, washing, deep-frying, etc. ”

"The second is to mash the potatoes, add starch to mix them, and then press them into cakes like dough, and then slice them, fry them, etc. ”

Wang Haoan raised his eyebrows, the potato chips were pressed out of mashed potatoes? He really didn't know before, he always thought that the potato slices were made.

"In terms of taste, there is not much difference, so what about the cost?" Wang Haoan asked in detail.

"First, the requirements for the shape of potatoes are relatively high, so there will be more waste of potatoes, and the shape and size of potato chips cannot be completely controlled. But the excess potatoes can also be used to refine starch, according to our calculations, these starches should be our profits, the profit margin is about 18 percent, and if it is higher, I am afraid that the retail price will be too high, affecting sales. ”

"The second has a relatively high utilization rate for potatoes, but it also needs to purchase a batch of starch, and now the cost of starch is not low. The advantage is that all the chips are exactly the same shape and size, which looks better, but they are fragile, which requires some more cost on the packaging, and the profit margin is also about 18%. ”

Wang Haoan understands that the two processes have their own advantages, and the price of starch determines these. If the price of starch is high, then the first is obviously more profitable, and if the price of starch is low, the second process is more profitable.

The price of starch is very high now, because it is mainly extracted from potatoes and sweet potatoes, and corn starch will be used in the future, which has a higher yield, lower cost, and good effect.

"Which one requires more workers?" Wang Haoan asked.

"The first. Because after slicing, manual assisted sorting may be required, peeling and cleaning and depowdering are also required, our labor costs will increase a lot, and the advantage is that the equipment is cheaper, and there is no problem with direct procurement in China. But we also need to build a production line to make starch, which will also require a lot of people. ”

"The second type requires less labor, but the equipment is more expensive, there is no suitable model in the mainland, you need to order, or purchase from abroad, in the long run, I tend to the second option, but if you take into account our commitment to Bingcheng Zheng Axe, the first one is more suitable. ”

Wang Haoan told Bingcheng that he would hire more workers, and the second process was more dependent on equipment, so there was less demand for people, but in the long run, it was obvious that the second type was more suitable.

"Then choose the second process, buy a set of equipment from abroad, and find domestic manufacturers to customize the rest. We can hire as many locals as we can, and we will consider more people as we scale up in the future. ”

He can earn a lot more, donate to the local area, and provide more tax revenues, but if there are too many workers, too many to the point of bloating, it will be troublesome to lay off workers in the future.

In fact, many companies have a simple way to turn losses into profits, which is to lay off employees and reduce business. In the future, many of those large enterprises will use this method to acquire small enterprises.

But this will make many people feel that large companies are ruthless and affect the company's reputation. Especially when the company does not lose money, if you lay off employees, it will be attacked by public opinion.

Wang Haoan will not give those people a chance in the future, and the arrangement is clear now.

Although he owes the bank a huge amount of loans, the amount of which many people cannot earn in their lifetimes, the bank not only does not call for the repayment of the loan, but also asks several times: Do you want to continue the loan?

Because the bank knows the company's capital flow, knows that the company's business conditions are good, and has high-quality assets, it is not afraid that Wang Haoan will not be able to repay it.

If there is a day when the brand value can be sold at any time, the bank will not lose money.

"These are all pure fried, right? Can you make the kind that is brushed and dried?" Wang Haoan looked at his fingers, he only ate two potato chips just now, and there was a lot of oil on his fingers.

In this way, parents are less likely to let children eat, and children will wipe everywhere. And there is too much oil, it is not easy to control the cost, and it will make people feel very tired after eating too much.

"That's still trying, mainly because we use the method of pureing and drying, which is easy to break, and the defective rate is too high, so it is difficult to control the cost. ”

"Is the profit margin of 18 percent you just said a gross profit?" Wang Haoan suddenly thought of a question.

"It's gross profit. Isn't it too low?" asked Professor Kong.

The gross profit is 18%, so a package or a box is sold for two yuan, and the profit is only three cents and six cents, and after removing other expenses such as logistics and transportation, I am afraid that a box will not make two cents.

"You wrote the retail price of two yuan above, which is a comprehensive consideration of everyone, so what is the weight? about 100 grams?"

Wang Haoan took a look at the packaging and immediately made a decision: "The weight does not have to be changed, but the retail price has been raised to two five-five boxes." Think about how much it costs to build a jar of treasure. ”

"And you don't often go to Baihui supermarket, do you know how much does a box of imported potato chips cost? ”

"The less people produce, the less competitive it is, and the easier it is for us to make money. The retail price is two dollars and five, and the retail price in the supermarket is between two dollars and two dollars three, and at this price, our profit can be at least a dime more. ”

"Okay, the yam tablets will continue to be developed, and the non-frying process will also continue to be developed, and this process can start to be prepared for production. ”