Prize promotions are never a long-term means. When Manhan Food started to do this, it was because Manhan Food had a big bag of crispy noodles for a dollar, and there were no competitors at that time, in order to quickly open up sales and popularity.

Now there are three major brands in the mainland, and there are some small local brands, and the competition has become much fiercer. Kang Shuaifu's prize promotion did make sales skyrocket in a short period of time, but once the winning rate declined, those children could not be retained.

It's like a street full of barbecue restaurants, a shop with a seven-fold discount, may be full every day, but suddenly one day it becomes a nine-fold discount, everyone sees, not much cheaper, no one will wait in line outside, and even no one will come to his house to eat, other people's beer is cheap, and it is almost the same.

If this barbecue restaurant tastes better than others, then it can still have good business without discounting and promotion. can be crispy noodles, the taste is almost the same, not to mention that Kang Shuaifu lags behind the other two brands in terms of taste.

Nowadays, the crispy noodles of the little squirrel and the little raccoon do not contain the ingredients, and the seasoning is directly added to the dough, which makes it cleaner and will not be saltier and saltier the more you eat.

The container card can't see much effect at the end, but if the competitor's promotional efforts decline, along with the improvement of the effect of the container card, this is enough.

In the past, the best thing for the Shuai Fu was to win prizes. For example, if you have another bottle in the drink, for a certain period of time, you will feel that you will win a bottle after drinking a bottle, and the winning rate is far less than as written above. But for a certain period of time, I didn't win, as if there was no prize in it at all.

There is also the battle between Kang Shuai Fu and the same instant noodles, each bucket of instant noodles has braised eggs or ham sausages in it, which directly compresses the original profit to a minimal.

As a result, the two sides had a tacit understanding, and at the same time withdrew the giveaway, because they really couldn't bear it.

The bigger the company, the more expenses in other areas will be, and their profit margin will be about 10 percent.

Of course, promotion is for the future, relying on promotion, to defeat the other party, improve their sales and brand awareness, so that more people like their products, this is definitely a success.

But if there are a lot of similar products, consumers can choose a lot, before you stop the promotion, the wholesale price of the other party suddenly drops by five cents, then the distributor and retailer will not care about you, of course, which one makes more money and which one he sells.

This is also why Wang Haoan is not worried about Kang Shuaifu's prize promotion, the promotion is too strong, and the consumer's forgetfulness is great, especially the little squirrel is the first brand to launch crispy noodles, and it has been selling well.

When Kang Shuaifu was promoting, they launched new products + collector cards, which easily smoothed out the advantages of Kang Shuaifu's promotion.

But during this time, the same is actually very low-key, but it is developing rapidly.

Hu Dajun came to Wang Haoan's office with a table of statistics: "Chairman, this is the market share of crisp noodles, including the sales volume and share of various categories, and the same development is faster than Kang Shuaifu." ”

"And didn't you say before that you made card-type toys, the same first, the creativity is exactly the same as what you said, and you also found the Little Tigers as an endorsement. ”

Hu Dajun looked at Wang Haoan a little timidly, this matter really didn't come out of me. But how could it be so coincidental that everyone's thoughts completely collided?

Wang Haoan patted Hu Dajun on the shoulder: "It's okay, it's normal." In fact, I also saw this kind of toy on the Xiangjiang side, so I had an idea, maybe the treasure island has already existed, and it is not unusual for others to think of it. ”

"Our cards are more durable, more interesting, and have a certain cultural heritage, which is more reassuring to parents and teachers. In the case of long-term development, we will not suffer. ”

The important thing is that they directly promoted the four famous book sets, although only the Journey to the West set cards were launched, but the other three famous books, at least the same large companies would not be embarrassed to get them, and small companies may not be.

But those small companies must not have seen the future Xianxia fantasy, they don't know how those tricks with cool names are made up, they don't know how those combat effectiveness are measured, and they can't even imagine that this can attract children, Wang Haoan still has an absolute advantage.

It's just that he still found that he had underestimated the same group all along. This was the first company to make crisp noodles in the previous life, and it was once the world's No. 1 crisp noodles company, and even briefly became the world's highest-selling noodle company.

In this life, because of the birth of Manchu and Han food, there is no scenery in the previous life, and the development of Kang Shuaifu is far inferior to the previous life.

Now I find that those who can become giants of the times must also have something extraordinary, otherwise it is impossible to lead the way ~~~ for several years.

Looking at the statistics on the paper, Wang Haoan's glasses narrowed, and the same development speed was much faster than he imagined. A variety of new flavors have been introduced, and sales channels have been continuously expanded. More ruthlessly, the price of a bag to the dealer is five cents lower than that of the little squirrel.

For a crisp noodle with a retail price of five cents, lowering five cents is really a huge concession, no wonder those dealers are willing to promote the products of Little Raccoon.

If it weren't for the fact that Manhan Food has contracts with many distributors, and it would be purchased with the goods, I am afraid that the current sales volume would have to be caught up by the same.

Kang Shuaifu has been jumping, but he is pressed by Manchu food. The same looks low-key, but it turns out to be boring.

"Do you have any statistics on the sales of tea drinks in the rising sky?"

"No, the beverage business, isn't it all handed over to Jianbao and Lehaha. If the chairman asks for it, I'll make a few phone calls, and I should be able to get it soon. ”

Wang Haoan waved his hand: "No need." I can guess the same strategy. Expand the number of distributors with other products, and then promote some high-margin products. ”

"Jianbao's side has been targeting the Liangle Group, especially Coca-Cola, but ignoring the tea beverage side. With the same help, the sales of the virtual sun rise are definitely booming. ”

Wang Haoan and the others had discussed before, whether to completely kill the Void Sunrise, but everyone did not agree. With more brands, everyone can prefer tea drinks, and the rising sun can also be used to set off the iced tea of Jianjibao.

And this brand is also needed in the future to avoid monopoly. As for now, many people in China do not have the concept of monopoly.

"Adjust the focus of the next work, pay attention to the same group, don't pick up cheap for them!"