"Andy, there is something Li Twist may not have told you, have you not been concerned about An Jie's company recently?"

"Baihui Trading is not on the right track, aren't you also back to work in Anjie Company, this Anjie Company is still the most suitable for you. "Wang Haoan has a very good expression.

But what happened in the end, it also involved Li screwing, what happened to the sports products?

"You're just lazy. I don't know if it's a good thing or a bad thing. The development of the Li Twist movement has been smoother than we expected, and now it is expanding very fast. ”

Wang Haoan frowned: "It's a good thing that the development is good and the expansion is fast." You can have higher profits, and you can also dilute advertising costs, etc., why don't you seem to be happy? Is there something wrong with their expansion?"

"You don't know what the best thing Lee Twist Sports sells right now is sports short sleeves and casual short sleeves. Originally, AnJie planned to increase the sales of summer clothes by 15% this year, especially short-sleeved. However, judging from the sales data in the south, it may not be complete, and the market has been robbed by Li Xuan. ”

Wang Haoan was also a little speechless, could this be regarded as a flood that washed away the Dragon King Temple? No wonder Guo Jijie was depressed, because their stake in Li Twist Sports was far less high than that in Anjie's company.

Moreover, Li Twist Sports can develop so fast, not only because of their capital investment, but also because they have given the channels of Anjie Company to Li Twist Company.

The former agents of Anjie Company have now become franchised dealers of Li Twist Sports, which means that they can not only act as agents for Li Twist Sports' products, but also wholesale to sub-distributors, allowing them to open stores in the county and other places.

The largest increase in sales of Li Twist Sports is due to the development of sub-dealers in the county.

Wang Haoan once talked to Guo Jijie that Anjie Company has two agents in each province, and each agent has opened a lot of stores, but they are all opened in urban areas.

There is no other reason, the economic environment in the urban area is better, and the consumption power is higher. Even if there are people in those counties and townships who have money, they are willing to come to the city to spend. The things in the high-rise buildings naturally feel better than the things sold in the bungalows.

As a result, AnJie's clothes are not easy to buy in the county. In fact, the price of Anjie's clothing is also marketable in the county. I dare not say that if you open a county with an average economic environment, business will definitely be good.

However, because AnJie's contract with the agent stated that they must open their own stores and cannot lend them to others, although the expansion of the store is rapid, it ignores some markets.

Now Li Twist Sports has learned this lesson, and those people have signed franchise dealers, allowing them to develop sub-distributors or agents, which makes Li Twist Sports' store expansion speed far beyond the original Anjie company.

Although the development in the western region is also slow, but in the southeast and the Central Plains economic situation is relatively good, there are hundreds of secondary agents or distributors, and this number is still expanding rapidly.

This year, Li Twist Sports has opened three new factories, all of which are next to the factories of Anjie Company, and we are in an industrial park, and there are enterprises in the park that provide fabrics, zippers, wire rods, etc., which is very convenient.

It is also more convenient for those franchised dealers to come to buy, and many times they are shipped together with AnJie's clothing.

Relying on the strong promotion of franchisees and the effect of advertising, sales have been rising. If it continues to develop at this rate, it will not be able to catch up with Anjie in a few years.

"Andy, we spent a lot of money in order to recover the stores in the hands of those agents. I knew it would be more cost-effective in the long run, but that's why we don't have the money to open new stores. ”

"This year, the growth of our stores has seriously decreased, and after three or five years, Anjie Company will be surpassed by Li Twist Movement. ”

If the future development of Li Twist Sports is better than Anjie Company, although they can also share a lot of money, it is too embarrassing, and there is a strong sense of frustration.

"You mean, we recruit a group of agents from the prefecture and city?" The agents of the prefecture and city will naturally take into account the following counties.

"I'm hesitating, too. We finally have the opportunity to take back those agent stores, and then recruit a new batch of agents in the city, not to mention the difficulty of management, whether these stores will be recovered in the future?"

"If we don't collect it, what are we doing with those agents' stores now? If we collect it, we won't be able to make profits in the next few years, and we will have to take it in. ”

"Although it is said that it is not a loss to take it in, don't forget how many loans we both carry. The shares of Manhan Food and Anjie Company are mortgaged, and I am fine, the repayment period is one year later than yours, what can you do?"

"I know that the profitability of Manhan Food is very strong now, but you have to cooperate with Jianjian Bao and Lehaha, and the joint venture company needs to inject capital, where do you get this money?"

Wang Haoan looked at Guo Jijie with a smile: "Old Guo, haven't you noticed that whether it is Manhan Food or Anjie Company, the value of assets has increased a lot?"

Guo Jijie looked at Wang Haoan in confusion: "What do you mean?"

"It means that I can repay a loan and then use the same shares as collateral to lend more money. ”

In the past, you could borrow 200 million, but now with the same share mortgage, it is no problem to borrow 300 million, and there will also be many banks rushing to lend money.

What bank would be reluctant to lend to a company with good assets, good business conditions, or even excellent companies, with their own shares as collateral?

Wang Haoan is not bragging, not only the improvement of brand value, but also the increase in fixed assets, the opening of so many new branches, and the recovery of those stores are also worth a lot.

So even if you have to invest a lot this year, it is not a problem for Wang Haoan. He still adheres to the previous strategy, borrowing chickens to lay eggs, that is, borrowing money from banks to make money for himself.

Wang Haoan's initial loan was more than 250 million yuan, and the interest was very low, and now he can save an interest by repaying the loan in advance. Then the same mortgage can lend an extra amount of money without delaying the normal operation of the company.

Or maybe he doesn't have to pay it back and continues to borrow money from other banks. Loans don't necessarily require collateral, and a line of credit is fine. Wang Haoan can also guarantee loans from different banks with Guo Jijie, and there are too many ways to operate.

"My suggestion, we continue to accept the stores in the hands of those agents, and at the same time contact the secondary agents of Li Twist Company, first develop a number of stores in the county to try, if the effect is good, and then consider whether to continue to develop agents, or direct stores. ”

"The priority now is to open more stores and cover a larger market, and advertising dollars cannot be wasted. ”