As we all know, you have to take a long-term view, but sometimes you have to take it one step at a time. Because you know what is best for development, but there are some things missing, for example, money.

If you don't do Baihui Trading, and you don't cooperate with Jianbao and Lehaha, the funds of Manhan Food and Anjie Company are added together, and there is no problem in recovering the stores in the hands of all agents, and there is still a lot of money left for opening new stores in cities and counties to expand sales.

But Wang Haoan has already made those investments, and the current funds are not enough for him to run all his stores by himself. What's more, he also took into account that the number of stores is too large, and the management will become more difficult.

Just like the previous life, Li Twist Sports has thousands of stores, including directly operated ones, franchised dealers, and sub-dealers or agents.

This also has an advantage, that is, once the sales of a store in a certain place are not satisfactory, the company does not lose much, and it does not matter if it is closed, because it is opened by an agent. The company does not compensate for the loss of the agent.

AnJie must ensure a certain number of directly-operated stores, so that it will not be checked and balanced by agents, so as not to let agents make more profits.

Some people say that if partners earn more, more partners will come to the door. But in Wang Haoan's view, this is.

The partner earns more, you earn less, and in the future, when the partner develops, it is possible to kick you away. In particular, there is a certain peak in sales of many products, and even if more partners come to your door at that time, your sales will not increase.

Therefore, Wang Haoan's business philosophy is that it is enough to ensure that partners make money. Work with me, I won't let you lose, and I don't have to let my partner earn more than I do.

Product sales are indeed very important, but consumers buy products, and those who produce products pay the most cost and energy, and naturally should earn more.

As long as AnJie Company acquires a few more stores in the hands of agents, it can really balance those agents. As for directly exchanging shares for the stores in the hands of those agents, so that those agents can continue to operate and manage the stores, Wang Haoan disagrees.

Although he is not interested in the management of the company, he will not hand over the core power. If those agents join AnJie Company, then the company will not necessarily have the final say in the future.

However, he made another condition, so that those agents could enter Anjie Company to work and become one of the management, but the store must be sold to AnJie Company.

This allows you to retain equity while retaining some managers who are familiar with the market. Only three agents agreed to this condition, and the others were still unwilling.

They felt that even if they sold the store, they could use the money to do something else. Besides, they have also become franchisees of Li Twist Sports, and they are also bosses in their own one-third of an acre, why should they work for Anjie Company?

The three who joined AnJie Company all wanted to learn from it, and their families were still franchisees of Li Twist Sports, maybe in two years, those people would leave, start their own businesses, and become bosses again.

Wang Haoan waved his hand at Guo Jijie: "I'll leave if it's okay, in the future, it's good for you to come, which will make many employees thank you very much, thank them for having a good boss, I won't come." ”

Guo Jijie shook his head helplessly: "You are the big boss, okay." Okay, if you don't want to come, forget it, I like it anyway. If you have time, go and have a look with Li Twist Sports Company, and the business over there can't be ignored. ”

"Okay, I'll contact him when I get back to the capital. By the way, you should take it easy at night and don't get tired. Wang Haoan meant something.

……

Wang Haoan returned to the capital, and after a phone call, he came to the headquarters of Li Twist Sports in the capital.

"Mr. Wang, come and sit. Li Xuan saw Wang Hao'an, and he was very enthusiastic.

Wang Haoan glanced at Li's head: "Mr. Li, have you not been resting well lately, and you are still a little anxious?"

This hairline seems to have become taller. Obviously, the development of Li Twist's movement in this life is better, but don't let Li Twist become bald earlier than in the previous life.

"No, I'm well rested. The company is thriving, what am I anxious about?" Li Twist was a little curious, and at the same time touched his head casually.

"It's good if you don't have it. I heard Lao Guo say that Li Twist's company is expanding rapidly, don't you feel happy, so I came to take a look. ”

As soon as he said this, there was a smile on Li Twist's face that couldn't be hidden: "Li Twist's sports clothes are selling very well, not only long-sleeved sportswear, but also short-sleeved sports clothes are also performing very well this year." ”

"We used some new materials, which are stretchy, sweat-wicking, and have a nice design, which is very popular. I have something to say sorry to Mr. Wang, Li Twist's summer clothes are selling too well, which has affected the sales of Anjie Company a little. ”

Wang Haoan glanced at Li Twist: "It doesn't matter, the growth of Anjie Company is not up to expectations, because Anjie Company has not done a good job, and it has nothing to do with Li Twist Company." Li Twist Sports is selling well, and I want to say congratulations too. ”

Wang Haoan is very open to this. Li Twist Sports has stolen a lot of market share, but it is better than letting other brands steal it. AnJie's sales and market share are still the largest, and sales are still growing.

What's more, with the development of agents in the city, there will definitely be an explosive growth in sales, and the status of the market leader will definitely not be left behind.

"By the way, in addition to the rapid growth of sportswear sales, what about other products?"

"Of course, casual clothes have also grown a lot, and sneakers have also grown a lot, but not as much as clothes. ”

"It shouldn't be. In the sneaker market, we don't have many competitors, right? Is it because the publicity is not good? "If there are few competitors, how can the growth not be good?"

Li was stunned for a moment: "Mr. Wang didn't pay attention to our advertisements? Our main advertisements this year are sportswear and casual clothes, and sneakers are just bought in the second set of CCTV for an ordinary advertising period, so the effect is average." ”

"We plan to make Li Twist's sneakers the first choice in the professional field, and instill in consumers the concept that our shoes are more suitable for sports. ”

Wang Haoan waved his hand: "It's off." ”

Li is confused, we make sneakers, why is the selling point of propaganda and professionalism still biased?

"If you look at the sneakers of Huili and Double Star before, they are all like, and they are also professional in the minds of the people. And their cloth shoes are much cheaper, why buy sneakers that are twisted by Li?"

"It's not because Li Twist is more famous, to put it mildly, it's still the more famous pull back shoes. That's because Lee's shoes look prettier. ”

"So the biggest selling point of sneakers should be that they look good!"