Wang Haoan also knows that bottled milk tea has great limitations. The taste is not as good as the freshly tuned, there is not so strong fragrance, and the cold drink is not refreshing, but it also has its unique taste.

The biggest difference in this product is its popularity, and many people don't know that there is such a thing as milk tea. They think that milk is milk, and tea is tea, so how can they mix it up and drink it?

At this time, a good advertisement is needed to increase the popularity of this product and increase sales.

Then in the advertisement, it is necessary to make some new ideas and give this product some concepts other than drinks.

In the previous life, there were two milk tea beauties in Huaxia who were more popular, one was a singer and actor, and the other was the wife of a certain Dong. In fact, there is also a milk tea beauty who is very popular, that is, Jiang Yuchen, who shoots commercials with Dong Chou.

Now there is no concept of a milk tea sister, so bring out a milk tea sister!

"Lao Zong, I personally handle the advertisement of milk tea, you don't have to worry about it, I guarantee that after you watch this advertisement, you will regain your confidence in milk tea. ”

"Mr. Wang, it's very expensive to invite celebrities, don't invite any big stars in Xiangjiang, we have to save some money. ”

"Know, you can rest assured about this matter. Wang Haoan squinted at Zong Qingxian, but he didn't find that this guy was quite picky.

After Zong Qing left first, Wang Haoan was bored watching TV, thinking about who the heroine was looking for. Among the beauties who have cooperated, Mo Wenwei, Qu Ying, etc. are not very suitable, Fu Mingxia does not seem to be suitable, and other actresses and singers seem to have a suitable one, that is, Yang Yuying, who is known for her purity.

But this one will fade out of the music scene next year, because he is with a certain boss in the southeast. So it's obviously inappropriate to ask her for advertising. And other pure images are really not easy to find.

At this time, on Beijing TV, Wang Haoan saw an advertisement for ice cream, and the advertising girl made Wang Haoan's eyes light up.

It's her, she's already debuted?

Grabbing his mobile phone, Wang Haoan dialed the number: "There is an ice cream advertisement on Beijing TV, and the girl in the advertisement will become the heroine of the advertisement for Lehaha milk tea." ”

As for the male protagonist of the advertisement, Wang Haoan also has a goal, the person who will be called Teacher Huang in the future is not a fat man at this time, and he is an absolute cream student.

This one is easier to contact, and he is still in graduate school, and he will stay in school to teach when he returns. Wang Haoan called again and asked people to contact the school.

The next day, in the office, Wang Haoan looked at the two young people in front of him. Teacher Huang is relatively calm, and Gao Yuanyuan is a little stage frightened.

She was discovered by an advertising agency this year, and she shot several TV commercials and some print ads, but they were all small brands and the pay was not high.

This is the first time to shoot a commercial film for a large company and a big brand, and she is still working with a well-known actor Mr. Huang, can she not be nervous.

"Hello two, sit down, this time it's not an interview, but it has been determined that the two will star in our company's advertising film, and our people are negotiating a contract with their agents, and if it's negotiated, we can show you the script." ”

Mr. Huang was stunned for a moment, even if it was a commercial film, didn't he need to try it? He was very confident in his acting skills, after all, he had worked with Zhang Guorong, not to mention that he was born in a serious academic class.

But the girl next to her is obviously not in college yet, is her acting skill good?

Teacher Huang was relatively calm, while Gao Yuanyuan kept staring at the door, for fear that this opportunity would run away.

After a while, someone knocked on the door and came in, followed by Mr. Huang and Gao Yuanyuan's agent, they all nodded, and the contract was finalized.

Wang Haoan looked at the contract on the table, Mr. Huang's endorsement fee is not high, after all, he has just emerged, and he has never made an endorsement before, and the endorsement fee for three years is 800,000 yuan, including the shooting of three commercials.

Gao Yuanyuan is cheaper, although she has shot many advertisements before, but the most expensive ice cream advertisement, the cost is less than 50,000 yuan, this time gave a price of three Chinese New Year's Eve, her agent happily agreed.

But he is only willing to sign a contract for three years, because he knows that if this advertisement is filmed well, his future value will inevitably increase, if it weren't for Lehaha's side saying that he would be replaced in less than three years, he would have planned to sign a contract for two years.

One million 1.1 million two people in three years, plus shooting costs, production costs, other expenses, etc., an average of less than 500,000 a year, which is really cheap.

If you invite a big star in Hong Kong, let alone 500,000 a year, one million people may not necessarily come.

"Well, now that the contract has been signed, then our cooperation can officially begin. The contract stipulates that the commercial film will be filmed first, and it will not be released on CCTV and other TV stations on New Year's Day next year, during which you can't do anything that damages your brand image and personal image, understand?"

"Understood. Gao Yuanyuan replied quickly.

"I understand, too. Teacher Huang said in his heart, I'm stupid, damage my image? Besides, if I don't do anything illegal, will I damage my image?

"This is an advertising script, you can take a look. If it's okay, you two will be right, and in the afternoon, you should start shooting. ”

Mr. Huang finished reading it quickly, his eyes lit up, this script is very creative, and it will be very popular with young men and women. Gao Yuanyuan kept frowning, this one still has to play coquettish, she won't.

In the morning, Mr. Huang kept tutoring Gao Yuanyuan, and he found that although this girl had no foundation, her talent was not bad, especially her smile, which was very infectious, no wonder she was chosen as the heroine.

The two played against each other dozens of times, and when they were eating at noon, Gao Yuanyuan was still reading the script, although there were only two lines.

……

"Thirsty, here's for you. Teacher Huang handed a bottle of milk tea to Gao Yuanyuan.

"Click!" the director shouted, "Mr. Huang, your hand is blocking the trademark of milk tea, turn around, yes, this angle is just right, let's do it again." ”

"Thirsty, here's for you. ”

Gao Yuanyuan leaned on Teacher Huang's shoulder, and the two sat together on the stone steps by the stadium.

Gao Yuanyuan asked softly, "What am I yours?"

"Click!" the director shouted again, "Gao Yuanyuan, your eyes are wrong, you must look at Teacher Huang expectantly, don't keep staring at your feet." ”

"I'm sorry director, I see. ”

There is only a short thirty-second commercial, but it has been clicked dozens of times, and later it was shot shot scene by shot, Gao Yuanyuan's acting skills at this time are really indescribable.

Fortunately, both of them had been mentally prepared before, and before dark, the shooting was completed.

Wang Haoan also breathed a sigh of relief, he finally didn't drop the chain, otherwise the heroine he hand-picked would have become a joke.