Zong Qing set a goal first, but he was a little difficult. To produce a new product, there is definitely an investment in it. And the joint venture between Lehaha and Manhan Food, not every product sells very well.

Nowadays, the sales of Lehaha's oral liquid have basically stopped growing, and there are now more and more children's nutritional products, and many parents no longer choose to give their children Lehaha oral liquid, but choose other products.

In addition, after drinking Lehaha's AD calcium milk, many children's appetite has become much better, and they no longer need to drink any oral liquid to improve their appetite.

Fortunately, the sales of AD calcium milk continue to increase, and the profit continues to grow, which is higher than the profit of oral liquid.

Lehaha's eight-treasure porridge sells well, although it is a little worse than the good taste, but it is still a lot stronger than other brands of eight-treasure porridge, because their sales channels are better.

Many people buy eight-treasure porridge, but they don't actually look at the brand, because they think it's all the same, and it depends on what they can buy. Even if some people pick a brand, can't buy this brand, and want to drink eight-treasure porridge, they can only choose what is available in the store.

However, in addition to these two products, the children's clothing brand developed by Lehaha and AnJie Company is currently developing in general, mainly because there are too few agents and not enough direct stores.

Nowadays, everyone still doesn't pay much attention to children's clothing, even if there is only one child in the family, they will give the child good food and drink, but they are not too willing to wear particularly expensive clothes for the child.

Because children grow up so fast, many clothes can only be worn for one season. This summer's summer clothes are suitable, and you won't be able to wear them next year.

Although children's clothes are cheaper than adults' clothes because the cost of materials is much lower, they can't afford to change so often. A lot of them are leftovers worn by relatives and friends' children, anyway, they are worn for a season.

However, with the future development, this should have some potential, and they also plan to cooperate with Li Twist to launch children's shoes, although they don't make much, but it's no problem to make money, and the market will get better and better in the future.

The only thing that made Zong Qingxian a little worried was milk tea.

This is a product that he is very optimistic about, Wang Haoan also said that he is very optimistic, and the formula is provided by the laboratory of Manhan Food, and he also thinks it tastes good.

But after it was introduced to the market, the response was mediocre. Many people would rather go to Manchu snacks to buy a cup of milk tea, or go to other milk tea shops to buy it, rather than buy his bottled milk tea, obviously their bottled milk tea is very strong, and the price is not expensive.

He found one of the main reasons, most people prefer to drink soda in summer, when it is cold, they like to drink hot milk tea, and their summer is not refreshing, and it is relatively cold in winter, no wonder there are not many people who choose.

However, their products are packaged in plastic bottles, and if they are refrigerated, they will not be able to heat it.

"Mr. Wang, have you read the statements of the joint venture company during this time?" asked Zong Qingxian.

"Look, it's all good, only the milk tea sells averagely. Wang Haoan also knew what Zong Qingxian was thinking about.

"Since we're working together to produce bottled purified water, do we want to reduce the production of milk tea? Or just make a bigger ad for milk tea right away and give it another try. Zong Qingxian's confidence in milk tea plummeted.

"No, no, no, according to our plan, milk tea is going to win a prime-time advertisement on CCTV next year, and with other advertisements, milk tea will be known to more people at that time, and sales will definitely increase significantly. ”

"I know that milk tea is not selling well now, and you lack confidence, but before Lehaha also sold eight-treasure porridge, did it sell well?

In the previous life, there was a situation in Lehaha, that is, many products were updated very quickly, and if they did not achieve satisfactory performance in two years, they directly cut off this business.

For example, Lehaha used to produce coffee and cola, but then it basically disappeared. After the production of cola, after the sales plummeted, it was not directly supplied to the cities, and only some small local factories produced it to supply the rural market.

Qili, which has produced functional drinks, used to be overwhelmed by advertising, but it was quickly suppressed by marketing plans such as Blue Bull and Maidong, and Lehaha basically stopped producing Qili.

Even if their bottled functional drinks are activated, they are gradually shrinking the market because the competition cannot be achieved by the Daneng Group, and in some provinces, it is no longer visible.

It seems that now Zong Qingxian feels that the business development of milk tea is not good, so he has the idea of developing new products.

"Okay, then hold on for another year. But our joint venture company this year should not want to pay dividends, I inquired, the equipment for producing pure water is not cheap. ”

It seems that it is much easier to produce purified water than to produce beverages, which also need water, but the water that can be produced from beverages is actually not as much filtered as purified water.

"What equipment are you going to procure, distillation equipment, or depth filtration equipment?"

In fact, the production process of purified water is not complicated, distillation and filtration are the two most mainstream methods. Most of the water used in medicine is distilled water, which can also be sterilized by high temperatures.

"Filtration, it's the same process as Lebaishi's side. Isn't it just a multi-layer filter, we have more layers of filtration than him, which is also a means of propaganda for us. ”

The concept of 27 layers of filtration is very novel at this time, giving everyone a very pure feeling of this water filtration.

In the previous life, Lebaishi, who was once the boss of the bottled water market and the overlord who occupied more than 30% of the market, was defeated by Lehaha?

Lehaha launched a dual marketing model of star + brand, this kind of pure water belongs to a new thing, and the new thing is naturally that young people are more willing to try, so that Lehaha soon became the first brand of pure water among young people.

With the growth of young people, from teenagers to young people and middle-aged, Lehaha pure water has always sold very well, and the advertising words are often changed, always attracting consumers.

Lebaishi is different, except for this twenty-seven layers of filtration, there is basically no new concept behind it. In addition, Lebaishi was later sold to Daneng Group, and the five founders of Lebaishi left at the same time under the leadership of He Boquan to do angel investment, and Daneng Group's main promotion was Maidong, so naturally Lebaishi's products slowly disappeared.

If it can't be sold, retailers are reluctant to buy, and distributors are naturally unwilling to buy, and factories will reduce production capacity. The original equipment that produced pure water still produces pure water, but it uses this water as a raw material and adds other things to become Maidong.

Wang Haoan tapped his fingers on the table: "In this way, we are not following the trend, I think we should change it, let's use the marketing method of star + brand, the current star effect is still very strong." ”

Star?

Zong Qing lowered his head first and considered, is this method feasible? But it can be tried.

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