"Hey, Mr. Li, I'm in the capital, tomorrow, I'll go over tomorrow. ”

Hanging up the phone, Wang Haoan explained to them: "Li Twist asked me to go to the Beijing company tomorrow, saying that there is a problem about the operation of Li Twist Sports to discuss with me, Lao Guo, let's go together." ”

The next morning, Wang Haoan and Guo Jijie came to the office building of Li Twist Sports Beijing Company.

"Mr. Li, what's so anxious?" Guo Jijie sat down, skillfully took out two cans of Jianbao from under the coffee table, and handed one to Wang Haoan.

"Two, Li Twist Sports was originally on the rise, but winter is coming, and the sales of all products are declining across the board. ”

The decline in profits of Li Twist Sports has not had a big impact on the company, but he still owes Jianbao and Wang Haoan 16 million, and the company's profits must be invested in research and development, where is the money to pay dividends?

Wang Haoan smiled, that's it.

"What did the three vice presidents hired by the company say?" The three vice presidents are in charge of sportswear, sneakers and casual wear, and it seems that they should all be affected.

"They said that this is normal, and suggested that they should focus on the southern market in winter, first occupy a piece completely, and then slowly expand to the north after the beginning of spring. ”

"All three of them have this opinion?" Wang Haoan frowned, if this is the case, then the three of them are not qualified!

"No, they have another suggestion, let Lee Twist Sports produce cotton clothes and cotton shoes. However, cotton clothes and shoes are not suitable for sports at all, and they will be limited by geography and season, so we invest so much energy and research and development costs, will the gains outweigh the losses?"

Wang Haoan nodded with satisfaction: "I understand your concerns, I want to ask our suggestions, right? ”

"Listen to me first. You're a gymnast, and you don't usually have high requirements for sportswear and sneakers, and most of the time, you only wear gymnastics clothes, right?"

"But you still made sportswear and sneakers, because you know that most sports are inseparable from the assistance of these sports equipment. ”

"So have you seen the Winter Olympics?" asked Wang Haoan with a smile.

"I've seen it, but most of the people haven't seen it, right?" Li Xuan still hasn't said a word, and our country has no achievements in the Winter Olympics. It's like our gymnastics event, I was the gold medal overlord back then!

"That's right, the Winter Olympics project is not good at home, but it doesn't mean that it can't be developed abroad. Li Twist Sports has no intention of entering the international market now, but shouldn't it learn from the advanced experience of foreign countries?"

"Sportswear for cold protection has been available for a long time, such as ski clothes. Of course, the average person rarely has access to skiing, but in winter children will also have snowball fights, play snow football, go ice skating, etc., and they will definitely need clothes that are suitable for sports and at the same time protect against the cold. ”

"And if these clothes and shoes are added with cotton wool and other things, they will become heavier. It's too heavy and heavy, and it's obviously not suitable for exercise, so look for some alternative materials. ”

Li Twist looked like he had found a soulmate: "Yes, yes, it's not that I don't want to do it, but it's too difficult to design and develop." You said that sneakers require ventilation, right, you are hairy like those shearling shoes, not breathable at all, this day of wearing, you must not stink to death. ”

If you want to find the right material, you have to do experiments constantly, but this is quite time-consuming, not to mention that it is quite time-consuming.

"You haven't looked at foreign sports brand products?" You can't imitate some of the other party's patented technologies, but you can buy the same materials.

"There are no cotton shoes for big brands of foreign sneakers. They just add a sponge-like layer to the basketball shoes, which is not warm enough. ”

Wang Haoan's eyes lit up, he really didn't wear sneakers much in his previous life, after all, when the sports brand was rising, he was already in his thirties, and at that time, he mainly focused on leather shoes.

"Since there is none, it is a gap in the market, and it should be studied. You can imitate those snowshoes, it doesn't matter if they are almost breathable, and there are hiking boots or something, they all have a sweat-wicking function, right?"

"That kind of basketball shoes with sponges and the like, you should also produce, and there is a concept between cotton shoes and single shoes in the Northeast, called two cotton shoes. ”

"Young people, as long as they keep exercising and don't stand outdoors for a long time, they can survive the winter with two cotton shoes. There are two main types of clothes, one is similar to ski clothes, whether it is clothes or pants, the inside must be added to the fleece, windproof and warm. The other is a down jacket. ”

"Huh, can you add down to your tracksuit?"

"Has anyone said that you can't? There are many sportswear with down added to foreign sports brands. And you ignore the fact that many people buy sportswear, not necessarily like sports, but just that sportswear is more comfortable. ”

In the future, there will be many people who are not for comfort, but for that brand. For the time being, Li Twist Sports does not have such a big brand influence, so it is better to work hard from comfort.

"Of course, this can't ignore the appearance, and we must ensure that the style looks good. I also have a very interesting design here that I can use as a reference, have you ever heard of clothes that can be assembled and disassembled?"

Li Twisted looked confused, the clothes are not furniture, why are they still assembled and disassembled? There is also the design of the clothes, why should it be interesting?

Wang Haoan dragged a few pieces of paper from Li's table, took a pen and began to sketch on the paper, and said in his mouth: "This is a piece of clothing, and here is the zipper of the clothes." ”

"This is also a piece of clothing, a circle smaller than the one just now, you know the inside of the clothes, this dress, is the lining. ”

"You see, the material used in this dress is brushed, which can be worn in spring and autumn, soft and lightweight. The outer piece is made of windproof material, which can also be worn in spring and autumn, and can be worn in summer when it rains. ”

"In the winter, these two clothes can be combined. Similarly, this jacket can be matched with a hat, and the hat can also be detached and connected with a zipper, which is the new clothes that can be launched by Li Twist Sports, which I named a two-piece set. ”

"And this zipper can not be closed, one inside, one outside, and the outside can not be pulled, looking more casual. ”

The two-piece set will not become popular in a few years, at least Wang Haoan has not seen it in the domestic market for the time being.

Li's eyes are getting brighter and brighter, this design is too creative, and it is equivalent to selling two pieces of clothing at once, because it can be combined, then the price will definitely be more expensive than the simple two, the profit will be higher, and it can be sold in both the north and the south.

Guo Jijie's eyes lit up next to him, this design can also be used by Anjie Company. Did Andy come up with it herself, or did Andy find some new designer?