Wang Haoan saw Guo Jijie's dissatisfied expression, and knew what Guo Jijie was thinking, he explained with a smile: "This was originally intended to be a new style launched by Anjie Company next year, but since Li Twist Sports lacks a main product, let's launch it together." ”

"By the way, AnJie can also produce another interesting kind of clothes. You see, if a piece of clothing is turned over, all the threads and edges of the fabric will be exposed, but what if you use the same piece of clothing and cover it the other way?"

"If this way, this dress can be worn upside down. It is best to use two different colors of fabric, which is equivalent to two colors of the same garment. ”

"Even on each side of the fabric, there can be a different pattern, or one side has and the other side does not, which is a little more varied. ”

"I call this style a reversible suit. Mr. Li, this is not suitable for sportswear, only casual clothes. If you have to make a sportswear, you can imitate the style of a racing suit, or a jacket, which is the kind that mountaineers wear in it and wear when they finally charge. ”

Li Xuan couldn't help but admire: "Mr. Wang's mind is really beyond people's reach, no wonder Wang's total investment can be very profitable." ”

"Hahaha, my old bean also said that being able to cooperate with Andy is the most successful decision I have made. Mr. Li, you will feel it in the future. ”

Wang Haoan smiled very "reservedly", is that a buddy with a developed mind, just because a buddy has seen it.

"Mr. Li, the product category of Li Twist Sports must be expanded, right, but you find that no, foreign big sports brands will be classified in detail. ”

"Detailed classification?" Li thought for a while: "Is it classified according to the type of sport?"

"Yes. The most popular, of course, is the most influential football sport, so football boots, football jerseys, football socks, football and everything will sell very well. ”

"But the football field is relatively large, and many schools actually don't have a standard football field, and the children choose basketball more often, and they can play with fewer people. ”

"There is also volleyball and table tennis, among which volleyball everyone likes to watch, and there are not many people who like to play, because this is more difficult to get started than football and basketball. Table tennis has Double Happiness Zhuyu in front, and I don't recommend Li Twist Sports to dabble in it now, if you really want to do it in the future, you can find a way to buy Double Happiness and even buy it!"

Li Twist was stunned by Wang Haoan's remarks, Double Happiness is the boss of the mainland sporting goods industry, we Li Twist Sports has only been a few years, and now we want to swallow big with small?

"This also has the advantage that winter sports equipment can be classified separately and divided into the general category of skiing. ”

"It's like swimwear or something, and it can be classified separately. In the future, you can also create different sub-brands, invite world-class athletes like you to endorse them, and give them a certain amount of dry stock dividends. ”

It's like Nike created a brand specifically for Jordan, even if Jordan retires, you can ask other athletes to endorse the Jordan brand.

Jordan's shoes have been operated as a kind of light luxury fashion products in mainland China, mainly among students. Why? Because when students go to school, many schools stipulate that only school uniforms are allowed, one is to facilitate management, and the other can also avoid students from relying on clothing to compare.

But there are no school shoes, and many students are not allowed to wear jewelry, so naturally this is the only product that distinguishes the gap between the rich and the poor.

"I'm just providing an idea, how to implement it, and I want everyone to discuss and decide. You can imitate foreign famous sports brands, after all, they have been developing for many years, and we are just beginning to develop, so it doesn't matter if you follow the path they have walked. ”

"But we must not copy it completely, otherwise we may be eliminated when foreign brands attack the mainland market in a big way. In the past few years, it has been the best opportunity for the development of the Li Twist movement. ”

Li Twist should be grateful to China for the failure of the 2,000-year-old Olympic Games, otherwise the big foreign brands will definitely enter the mainland layout faster, and it will also seriously squeeze Li Twist's living space.

A few years ago, foreign brands such as Nike and Puma began to enter the domestic market.

How do you know that Huaxia failed and lost to Australia, so the pace of those big foreign brands entering the mainland market was suspended, and they had already entered before, and they must not exit, otherwise it will be more difficult to come in next time, and the previous investment has been wasted.

But they found that Huaxia's economy is really not very good, a pair of sneakers, only a few dozen yuan, or cloth shoes, they sell hundreds of dollars, or even thousands of shoes, few people care.

Mainly some foreigners who come to work in China, and a small number of people who have become rich in the mainland buy, so most cities, in fact, do not have these big sports brand stores, they don't even advertise in the mainland, because advertising, the cost rises again, and the sales volume can't increase much, which is a complete waste of money.

Huaxia really successfully bid for the Olympic Games, it was already after the millennium, and if Li Twist Sports did not seize this time, it would be a fool.

What's more, in the future, not only foreign sports brands, but also some sports brands will rise in China, if Li Twist does not manage well, it will be surpassed by other brands, Wang Haoan is in this life, and he does not want Li Twist to repeat the mistakes of the past.

"Mr. Wang, I know this. Now with Mr. Wang's suggestions, Li Twist can expand abroad in three years. Li said with some excitement.

"My personal suggestion is to firmly occupy the mainland market first. Let Li Twist Sports become a benchmark for sports products in the mainland, master the trend style, and grasp the pricing power. ”

"As for expanding abroad, this can contact agents and let them build stores abroad, or open up some other retail channels, we build them ourselves, and the cost is too high. ”

"And if you want to enter the foreign market, you must not ignore the celebrity effect, you must find well-known athletes to endorse, the kind that is well-known in the world, but also a popular sport, not a kind of sports that we are the strongest and other countries are only second-tier sports. If necessary, you can find foreign sports stars to endorse. ”

In foreign countries, many sports athletes are big stars, and their influence may be greater than that of entertainment stars, because sports events in many countries are very well run, and everyone likes to watch sports games.

Unlike in China, where sports athletes are athletes, no one specializes in their commercial value, and even some people shoot advertisements and are fined.

"As for Li Twist's casual series, it is completely possible to find domestic entertainment stars to endorse it, and young people should remember Li Twist's product positioning. ”

The three chatted for a while, and Wang Haoan left Li Twist's company, and it was time to go home.