"With an advertising fee of 100,000 yuan, you can advertise in the provincial station for two months, and there are four times a day, half a minute each time?" Guo Jijie looked at Wang Haoan in surprise.

"That's right. I also ignored a problem before, it turns out that the advertising fee of the TV station is really not so high, especially the local station, there are not so many companies to buy it, and even if there is, it will be bought for a period of time. ”

Nowadays, some companies place advertisements on TV stations, some only buy them for a month, and some of them are counted in terms of days, and there are fewer on a quarterly basis, let alone on an annual basis.

Why do many advertisements feel very dense at this time, because there are few people who buy advertisements, and the advertising effect is not so rebellious, not every family has a TV.

Just like the Bingfei Factory, an old state-owned factory, the wage level has always been ahead of Bingcheng, and it is also among the top in the country, but it is not that some families cannot afford to buy TV, so they can only listen to the radio or go to other people's homes to watch TV.

At this time, it is normal for many people to move a stool to someone else's house to watch the color TV after dinner, and after five years, everyone will think it is incredible, but this is the case now.

Many families with televisions, at this time it is still black and white TV, there are few color TVs, the screen is also small, the clarity is still poor, the roof of the dormitory buildings of the Bingfei Factory, you can see many antenna signal boosters made by themselves with aluminum grates, the TV is suddenly not clear, so go out for a turn.

Since there are not many TVs, the natural effect is not so good, there will not be too many advertisements, and the price will naturally not be too high.

There are few people in Longjiang, and there are still many rural areas, state-owned farms, and state-owned forest farms, and the signal in those places is not as good as in the city, and most of the people who have TVs at home are black and white.

There are many state-owned enterprises in Longjiang, but the development of private enterprises is far inferior to that in the south, and there are not many state-owned enterprises to advertise.

"It's so cheap, why did you only buy it for two months?" Guo Jijie complained.

Now there are other jeans in Bingcheng, they advertise, they can better seize the market and establish a brand, why is Wang Haoan reluctant to spend this money?

"Because in two months, I plan to go to CCTV to advertise, which is a media covering the whole of China, and all TV viewers can watch it. ”

Besides, this was originally bought by me from the food company, but I thought that our Anjie company also needed it, so I asked your opinion. ”

"I have no opinion, this money Anjie Company will definitely come out. ”

"Wait a minute, what I just said is 100,000 yuan to buy four advertisements for two months, but I didn't say that they were all for Anjie Company, and my food factory also needs advertising. ”

"Anjie Company wants three, 80,000 yuan, this price is no problem, right?" Guo Jijie said very boldly.

"Half a family. 50,000 yuan, two advertising slots to AnJie company. One is half past eight in the evening, and the other is half past twelve in the afternoon, both of which are prime time. ”

At half past eight, Guo Jijie was very satisfied, isn't that the prime time, Xiangjiang advertised at half past eight o'clock, and the price was much more expensive than this.

He didn't know that the six o'clock time was the time period with the highest ratings in China at this time, and the whole family was watching cartoons with the children.

"Wait a minute, it's not long before the first of next month, and we haven't shot this commercial yet. Guo Jijie suddenly thought of a big problem.

"This is the second question I want to tell you, we are about to shoot an advertisement, Longjiang TV can do it, and the people from the city TV station can also do it, the level is so-so, let's deal with it first." But we must pay attention to the advertising that will start on New Year's Day next year, and we must have a first-class team and first-class advertising creativity in order to have first-class results. ”

"Why don't we go back to Xiangjiang to shoot. The level of filming in Xiangjiang is much better than that in the mainland, and I think the mainland also likes stars in Xiangjiang and Baodao now, so let's invite two more celebrities to endorse, and the effect will definitely be better. Guo Jijie was also inspired at this time.

"That's fine, but Xiangjiang's celebrity endorsement fees are very expensive, right? We have to spend a lot of money to buy advertising periods, maybe even tens of millions, and then ask celebrities to endorse, won't the advertising cost exceed 15 million?"

The bidders of the Central Radio in '95 are only in their early 30 million, and what they want to buy is '93, and the advertising fee of 10 million should be enough, and any more will exceed the budget.

The most popular young man in China at this time on the treasure island, and in line with the clothing temperament of Anjie company, Wang Haoan can think of the Little Tigers, and the other image and temperament is also good Jin Chengwu, but unfortunately the latter has no fame in the mainland at this time, and he is only a newcomer in the treasure island.

There are many choices in Xiangjiang, Li Ming, Guo Fucheng, and Zhang Guorong are still upright and youthful at this time, and they are all already popular, but because they are popular, the price must be expensive.

Actresses, it seems that there are a few who have a certain influence in the mainland, but it is also a problem of high prices, people can have endorsements in Xiangjiang, Baodao and even other parts of Southeast Asia, and the price can be imagined.

"Why don't we find some new people? For example, models with good image and temperament, the price should be cheap, but without star effect, the creativity of the advertising film is too important. ”

"I'll take care of the creative things, you can also consult the stars, if the endorsement fee is cheap, it's not impossible. When the time comes, let's talk about it, and we will also help them open up the mainland market. ”

Guo Jijie remembers that the future superstar Fang Long's endorsement of that VCD was only 4.5 million yuan in three years, or a few years later, when the eldest brother's endorsement fee in Xiangjiang was much higher than this.

If you talk about it well, it seems that the price will not be too expensive, so since you can invite a celebrity, why not?

As for advertising creativity, at this time, there is no big creativity in mainland advertising, and brainwashing advertising is very useful, such as Hengyuanxiang's sheep and sheep, everyone remembers it.

He only needs to come up with two good advertising words, and it doesn't matter if it's vulgar, it can be remembered by everyone.

"Okay, I'll contact a friend in Xiangjiang first, how do we get the advertisement in the past two months, and when will it be filmed, but we have to hurry up." "Guo Jijie is very active at this time.

"After making a good plan, you can shoot at any time, whether it is a city TV station or a provincial TV station, if you have an opportunity to make extra money, they will give us priority. Besides, an hour of shooting is enough, and the post-production is very simple. ”

"Anjie company, let's find a few young people, we focus on the young market, or just the few people we shot print ads last time?"

"Yes, but what about the creative?"

"I already have this. ”