Wang Haoan was very angry and scolded the sales person in charge away, and warned him that there would be another time, and he would leave.

He wondered if the step was too big, if only one or two products were made, then the promotion would be simple, the production cost would be lower, and the money for advertising would be available.

But he thinks that the number of products is not much, peanuts, melon seeds, ham sausages, plus a spicy strip, the variety is very small, the only drawback, is that each product has not opened up sales.

Although Bingfei Factory and other large factories have ordered a batch of peanuts, melon seeds and ham sausages, they are only intention contracts, no deposits, no specific quantities, and can be breached at any time.

It was agreed that during the period from New Year's Day to the Chinese New Year, they needed a batch of these products, so Wang Haoan ordered the factory to produce at full capacity, and a lot of products had been piled up in the warehouse.

If he can't sell it after the year, then there will be problems with his capital chain, and he may need to inject capital again, which is a headache for him.

Fortunately, the Manchu and Han snacks have been relatively successful, and the business has been very good during this time, as if it has become a famous store in Bingcheng, and it seems that by the time of the year, it should be able to make a lot of money.

The production capacity of his factory is not high, and the products can cover the three eastern provinces at most, and not further south. But now not to mention the three eastern provinces, even the market in Bingcheng has not opened.

For now, the only way to do this is to increase the amount of advertising, so that everyone knows their brand, knows that they have these products, and if the effect is good, someone will take the initiative to bring money into their products to sell.

The effect of newspaper advertising is too poor, their products are mainly snacks, or are there many children who love snacks, and how many children love to read newspapers?

Television advertising was the best solution, and Wang Haoan targeted Longjiang TV and TV stations in neighboring provinces.

……

"One million and two hundred thousand a year?" Wang Haoan fell into hesitation after listening to Longjiangtai's offer. Is this price high? Actually, it is not too high, but at this time, the price of TV advertising in the whole country is not high, and the price of CCTV during prime time is only how much?

And CCTV can cover the whole country, which can be regarded as the world's top media resources, because at this time, many places in China can only receive a few channels, among which there must be a set of CCTV channels.

Although Longjiang Station can cover Longjiang Province and affect neighboring provinces to a certain extent, the gap is too big compared to Central Station, and the price of 100,000 yuan a month is too expensive.

"Mr. Wang, you listen carefully to our conditions. 1.2 million, including three prime-time advertisements between 7:30 and 8 a.m., each for half a minute. Two advertisements at noon, half a minute each, and three advertisements in the morning, each for half a minute, give you eight advertisements a day, which is not too high. ”

"Director Xie, this price is too expensive, how much does it cost for us to do a full-page advertisement in Bingcheng Daily for a year, you can ask Editor-in-Chief Chen. ”

When Wang Haoan said this, he was very surprised in his heart, he had never advertised at this time in his previous life, and he couldn't imagine that the advertisements on the TV station were not very good now.

Chen Jin took a sip of tea and did not make a sound. He is here today to build a bridge and introduce the two to each other. In fact, he also wanted Wang Haoan to advertise in the daily newspaper for a year, but the newspaper's advertising is really not as good as the TV station, not to mention that it is a provincial media.

Of course, Wang Haoan also agreed, before New Year's Day and the Spring Festival, he would buy half a month's advertising from their daily newspaper at a price 20 percent higher than usual, although this money is not much, but it can help the daily newspaper raise the price with other companies that want to advertise.

If you see it, you think the money is not worth it, and if people are willing, they will pull it down without advertising.

"The newspaper still can't compare to the TV station, otherwise you wouldn't have come to me. Director Xie said calmly.

"What if I don't need such intensive advertising?" Eight a day, Wang Haoan feels that it is a bit much, three a day is actually enough, even if there is only one prime time, the effect is very good.

"Is this more? I know that Mr. Wang not only has a food company under his name, but also a clothing company, doesn't the clothing company need to advertise?"

It was because he knew that Wang Haoan was the boss of the two companies, so Director Xie came up with this advertising plan, one point for the two companies, and 600,000 yuan for each company, which is not too much.

Although the advertising amount is much higher than that of other companies, shouldn't the annual advertising cost rise, and it is normal for it to rise a little more this year?

"Our clothing company doesn't plan to advertise in the provincial station, our goal is the central station, so only the food company wants to put it, I only need three a day, a year, I will give you 500,000. ”

At this time, Longjiang TV's advertising cost is less than 10 million a year, compared with the future variety show after it becomes popular, in a three-month variety show, the advertisement can sell hundreds of millions, the gap is really too big.

"But I have one more condition, my three advertisements are placed at 6 p.m., 7:30 p.m. and 12:30 p.m. ”

When is the prime time for advertising now? It's not before or after the news broadcast, but the time when cartoons are shown every day, and this time is the time when the number of people watching TV in the country is the largest.

Whether parents want to or not, they will accompany their children to watch for a while. In particular, last year, a cartoon "Robot Cat" introduced by CCTV to the island country quickly captured the hearts of a large group of children.

Many people don't know that this cartoon is provided to CCTV for free. One is that the price quoted by the central station at that time was not high, and the TV station was poor, and the relationship between Huaxia and the island countries was not bad at this time, mainly because Huaxia needed to buy some advanced technology or equipment from the island countries, and the island countries imported some agricultural products and raw materials from China.

The island country said that it was free to give, but a condition was added, that is, the advertisements inserted in the cartoon were not allowed to be cut out in Huaxia, and the insertion was the very popular electrical brand of the island country at this time, Songxia!

After the cartoon became popular last year, all children, including adults, could sing the advertisements of Songxia Electric, and Songxia color TVs and other products were officially regarded as imported famous brands, and Songxia initially opened the Chinese market by relying on this.

For example, how about changing the time of six o'clock to half past eight, when the TV station was showing a TV series, "Joke about Qianlong", many people like to watch it. ”

"Then two at six o'clock and half past eight, 500,000 a year, two advertisements, each for half a minute, I will give 500,000, this price is already the highest. ”

"Mr. Wang, add a little more, you add a little more. In this way, if you add another 100,000 yuan, I will advertise you from November this year, for a total of 14 months, and I will give you four advertisements a day for these two months. ”

"Okay, but this year's ad break?"

"Six, seven, half-past eight, and half-past twelve, each of which gives you half a minute!"

"Happy working together!"