Chapter 083: Launching Ads
There are three brands of telephones sold here: two of them are from other places, and one is produced by an enterprise in the provincial capital.
Jiang Xinwei wanted to ask the salesperson for relevant information, but unfortunately he met a handsome guy who was about the same age as Jiang Xinwei. This guy seems to have a bad face and a worse attitude because he had a quarrel with his girlfriend. Although Jiang Xinwei tried hard to say good things, this guy was just impatient and dropped a sentence: "If you want to buy it, buy it quickly, don't ask if you don't buy it." I don't have time!"
Even so, Jiang Xinwei stayed here for nearly two hours, observing the customers coming and going. There are a lot of customers who come in, but there are not many who are really willing to buy, most of them just come in to see the novelty, and there are seven or eight people who approach the counter to take a look, take a casual look and leave.
During this time, only two customers showed a little intention to buy, but one just asked the salesperson to bring him the telephone on the shelf, he looked at it for a few seconds and returned it to the salesperson and left, and the other read the instruction manual for a while and left.
Through these observations, Jiang Xinwei already had a preliminary idea of the telephone market. He believes that with the memory of his past life and the market research of other salesmen, he will accurately grasp the market dynamics of telephones.
He felt that he had almost stayed here, and left under the suspicious gaze of the young male salesman. Then he went to another counter with telephones for more than an hour, and saw the same thing.
At noon, after eating a bowl of kelp soup and a few steamed buns in a small restaurant outside, he went to the electric city again. This time he no longer looks at the telephone, but understands the market situation of electronic components.
His attention is more focused on finding single-chip microcomputer chips to see if there is an MCS-51 processor launched by chip companies in the United States ten years ago. As a result, not only did the MCS-51 processor not see a trace, but there were also few Z80 processors, and the salesman inside did not let Jiang Xinwei buy all the fifteen Z80s, and they had to leave five tablets on the counter to support the faΓ§ade.
Jiang Xinwei had no choice but to buy these ten tablets, and then bought some chip testers, editors, burning seats, adapters, and other goods that would be necessary for the future, and only when the money in his pocket was almost all spent did he go home--to the bus station and take the long-distance bus to Yiyang City.
Hearing that Jiang Xinwei had finished studying in college, he only needed to go home and ask his parents to write a note agreeing to Jiang Xinwei to study while working, and then hand it over to Central South Institute of Science and Technology, Su Dingyu was very happy.
He was scared for the past two days, for fear that Jiang Xinwei would leave this poor Shengli Electronics No. 2 Factory in order to study in college. And he is not the only one who is worried that he will not come back, some people even bet that Jiang Xinwei will not come back, he is so capable, even if he doesn't go to college, any company will accept him and give him a position.
After Jiang Xinwei returned to the factory, he immediately devoted himself to the assembly management and technical guidance of the telephone.
However, Jiang Xinwei soon became "unemployed", because within a few days, Huang Xigui, Shu Qingsheng and others mastered the technology taught by Jiang Xinwei, and Director Wei was an old leader with rich management experience, and they were not at all able to deal with small telephone assembly.
They have not yet put in all their strength, but they can assemble 50 qualified telephones every day and repair 60 substandard products sent by the post and telecommunications equipment company.
If this kind of workload is placed in the 21st century, it is not even a small workshop in the south, but now it is a remarkable achievement, and the main thing is that the downstream market cannot tolerate so many telephones, otherwise they can increase their production exponentially.
You must know that the target given to them by the post and telecommunications equipment company is only 50 units per month, which is their current daily assembly volume. Can you say small?
On this day, Jiang Xinwei was sitting in the office writing and drawing on paper with a pen, Su Dingyu broke in and said with a depressed face: "Jiang Xinwei, what can we do about this? We have completed the business volume given to us by the post and telecommunications equipment company for one month in one day. Do we continue to hoard or stop working, you say?...... I believe that sooner or later the telephone market will rise, and it should not suffer a loss when hoarding. β
Jiang Xinwei was naturally thinking about this problem, and said with a wry smile: "We just want to hoard, and other post and telecommunications equipment companies will not support it." Fifty units a day, and 1,500 units a month, how can they have so many raw materials?...... Are you going to buy them all? Do you have that much money?"
This does not need to be answered by Su Dingyu at all. Because he knows that with such a large amount, even if it is calculated purely by cost, they will not be able to raise so much money even if they smash the pot and sell iron.
Su Dingyu said very unhappily: "But our salesman has not sold much so far, and the eight salesmen have not sold out twenty units in total, and there are five samples in it, which are just placed on the counter for customers to see." If it's not sold, people may return it. β
Jiang Xinwei asked, "How much is the 100,000 yuan loan that your father promised you?"
Su Dingyu replied: "Only more than 10,000 yuan was used, part of it was used for workshop finishing, part of it was for treating throat cancer for an employee, and part was for a business trip for salesmen." β¦β¦ What are you going to do?"
Jiang Xinwei said: "That means there are more than 80,000 ?...... , I want to use the money to advertise!"
"Advertisement?" Su Dingyu asked in surprise, "Are you trying to make a desperate bet?...... , didn't you say that the market hasn't gotten up yet, so what's the use of your advertising?"
Jiang Xinwei said: "If we don't get up, we will forcibly give birth to it! We will take over all the scattered telephone business...... I think it's better to take the initiative than to rely solely on eight salesmen looking around for business like headless flies. β
Su Dingyu thought for a while and said, "It's okay." The current level of advertising is too poor, either tearing up the throat and shouting that the province is excellent or the gold medal of the expo, or shouting hoarsely enough to be powerful enough, just like selling strong pills on the street. Maybe we can really attract a lot of customers with a high-quality ad. β
Jiang Xinwei said: "I also have this idea, and strive to make a refreshing advertisement. However, before that, you have to ask Director Wei to sign a contract with the post and telecommunications equipment company, not only to take over all the sales agency rights of the telephone, but also to stipulate that they cannot sell products to other places on their own within a certain period of time. Otherwise, we're just advertising to help them. β
Su Dingyu is also a person who does what he says, and after listening to Jiang Xinwei's words, he immediately went to find Director Wei.
Jiang Xinxu continued to write something on the paper.
When Su Dingyu came back in and said that Director Wei had gone out, Jiang Xinwei handed over the piece of paper he was drawing and writing to Su Dingyu: "Look at it, this is my advertising idea...... , you have studied in the United States, you should be considered well-informed, look at what I wrote,...... , what opinions to say directly. β
(Strongly pushed, Lao Jing bowed and begged for collection, begged for recommendation!)
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