At this time, what is the high-end wine in foreign countries, and the most common high-end wine is naturally red wine. The products of the well-known Châteaux such as Lafite and Latour, even if they are of ordinary vintage, are very expensive.

Then there is the champagne, which is divided into vintage and non-vintage. Vintage ones can be stored for a long time, while non-vintage ones only have a shelf life of about two years.

For high-grade liquor, Asians and Eastern Europeans are generally more welcome, don't look at what Europe and the United States often say to drink two or three bottles, in fact, according to the alcohol content, it may be the amount of a glass of liquor.

Of course, there are also some countries in Europe that produce high-grade liquor, but most of it is used for blending, and it is basically not drunk directly. For example, Finland, the Netherlands and other countries have an alcohol content of more than 75, or even more than 90, and if you drink it directly, the average person's stomach can't stand it.

In terms of beer, it is a fast-moving consumer product, which was originally drunk by ordinary people, and it is also a low-end wine, and naturally it is not particularly expensive. Maybe the price of a case is not as good as a bottle of red wine of the year.

However, the variety of rice wine has never been seen or even heard of in Europe and the United States, and it is actually very difficult to promote this product, because it will be very difficult to become famous from scratch and then to popularity.

Fortunately, Wang Haoan already has many partners, and if Shaoxing Huang is pushed to those supermarkets, it will definitely attract many foreigners who want to try it.

But this is not the ideal marketing plan in Wang's mind, the ideal is to cooperate with those internationally renowned wine merchants, because they have some high-end wineries, and there are regular wine tastings and auctions every year.

This is what those rich people love, and what they drink may not be taste, but status.

You drink a bottle of red wine for 100 yuan, and I drink 10,000 yuan a bottle, because my income is 100 times that of yours. With such an identity, how can you drink such low-end wine?

Just like many people drink Niu Er, the taste is good, but when they invite guests to dinner, they must drink Wuliangye, Moutai or something, because Niu Er can't take it, and he drinks it.

At dinner in the evening, many people came to hand Wang Haoan business cards, of course, they also asked Wang Haoan for business cards, not only to sell Shaoxing Huang, but also to have some cooperation with Wang Haoan in other products.

When he returned home in the evening, Wang Haoan and the four of them sat together drinking tea and playing cards.

"Three cords. Andy, this Shaoxing Huang business, are you sure you won't negotiate with those foreign wine merchants in the past few days?" Guo Jijie asked casually.

"Chicken. What to talk about, we have to see how many people are interested in before we can decide the final price. In particular, I asked Unilever to send our Shaoxing Huang to Europe's top wine expos and auctions, and this matter has not yet been scored. ”

"Twenty thousand. Zong Qing first deducted the card and listened to the card, "Are you sure that Europeans can like this rice wine? You also made the jar so fancy, I heard that you also found a factory in Jingdezhen to order it, and the packaging fee is too expensive, right?"

Li Jingwei played a card: "Lao Zong, this is a must." We are all engaged in fast-moving consumer goods, so we naturally hope that our products will have small profits and quick turnover. Let's just say that our drinks can only earn a few cents a bottle, and if you look at those who sell cars, don't you earn thousands of dollars for a car? Even those imported cars, it is normal to earn tens of thousands. ”

"This Shaoxing Huang, how many of us Chinese don't like it, but once this is related to culture and becomes a high-end wine, if you look at it in a few years, there will definitely be more people who like it. ”

"How high can it be? I don't know in Europe, people like to drink champagne, red wine or something, and our liquor doesn't sell well. Zong Qing pouted first, as if you knew the situation abroad, I hadn't been out, but I had seen a lot of news.

"What if our Shaoxing yellow can be on the same level as top champagne and red wine?" asked Wang Haoan with a smile.

"A grade, how is it possible!" Zong Qingxian didn't believe it at all.

"This time, our Shaoxing Huang will not only win awards in the mainland, but also at the Asian Wine Expo, and will also win awards in Europe. Globally, Europe has the highest recognition in the wine category. Wang Haoan explained.

"Winning an award is not bad in the mainland, but in Europe, it's useless! You look at Moutai or something, it has won awards abroad, but how many people really like to drink Moutai? The top liquor in China, such as Luzhou Laojiao and Wuliangye, has won awards abroad, and it's not that no one likes it?"

"Even some liquor that has gone downhill, such as drunkards, Xifeng, etc., have won awards, but now, no one drinks them. ”

"I remember you told me that the brands of similar products in the market will be divided into several grades, of which the first gear is very few, and many second gear is forced into the first gear, which will most likely lead to poor management. ”

"Besides, the smell of rice wine is not something that anyone can bear, maybe foreigners will turn around and leave after smelling it. ”

Of course, Wang Haoan knows that not everyone likes rice wine, if it really has such a wide audience, then at least it will not be suppressed by Moutai or anything in China.

"What if Shaoxing Huang can become the wine for the state banquet?" Wang Haoan asked rhetorically.

"What are you talking about? Shaoxing Huang has become the wine for the state banquet? How is this possible!" Zong Qingxian's face was incredible, Wang Haoan still has this way?

"To become a wine for a state banquet, it is also for the guests to choose, and it is not necessarily really served, I just want this name, so it is not too difficult. ”

"Just like the beer used for state banquets, in addition to Qingdao, there is also Yanjing, and the liquor is not only Moutai, so why can't we have our oriental rice wine? This is the best rice wine in the world. ”

"Everybody has drunk dry red bar, it tastes a little sour, but many people in Europe still like it, do you think it tastes good? Why did they invent the desugaring process, is it because of the taste? Because it's so healthy. ”

"Rice wine is also healthy and nourishing, although the taste is different from ordinary liquor, it also has a different flavor, otherwise it would have been eliminated a long time ago. ”

"What's more, this time we will find some top European wine merchants to cooperate, and will let our Shaoxing Huang enter their top auctions and make a name for themselves. ”

"Don't worry about the price being too low, we can buy it back ourselves, it's just to pay some handling fees, and it's just an advertisement. ”

Zong Qingxian was operated by Wang Haoan and didn't know what to say.

"Eh, Guo Jijie, what did you just play, is it Hongzhong? Don't move, I'm nonsense!" Wang Haoan took Hongzhong over and snapped the card down.

Guo Jijie: "...... "When you talk about things, you can still see the winning cards?

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