This time, knowing that Shaoxing Huang was going to win the gold award, Wang Haoan sent someone to contact the other party in advance and signed an agency agreement. The agency fee charged is not high, but the liquidated damages are extremely high.

This is a surprise for Shaoxing Huang's trademark-holding company. Originally, their products were not sold abroad, but they were once exhibited, but they never won awards, and naturally there were no orders.

Wang Haoan promised that he would ensure that Shaoxing Huang's wine would appear in the European market next year, and once the sales were not good, he was willing to advance the capital to prevent Shaoxing Huang from falling into financial difficulties.

Under normal circumstances, agents do not have to pay procurement costs except for a deposit, because they earn sales commissions and have no pricing power.

Those who purchase and sell are dealers, and some dealers do not have the final pricing power, but they can be re-wholesaled to earn the price difference, and they can also be directly retailed.

Wang Haoan combined the characteristics of the two this time, which reassured the other party that he handed over all the global overseas agency rights to him, and the contract stated that the contract could be renewed under the same conditions in the future, and he also had the right of first refusal when the Shaoxing Huang brand was to be sold.

This product is about to be promoted to the overseas high-end market, once successful, the future income must be very considerable, if the company is sold to someone else, the execution of the contract is uncertain.

No, seeing that Shaoxing Huang won the gold medal, many wine merchants came over and wanted to talk about agents. They are very shrewd, and if they don't plan to spend much money, the risk of agency is much smaller than that of distribution.

But they didn't expect that the agency had already been won by someone else, and the price offered by this person was very outrageous. We just want to buy the agency, you want to talk about 100 million, which means that there may be other conditions, isn't this nonsense?

How much wine do we have to sell to make back the 100 million? Do you think you're selling gold?

At this time, someone recognized Wang Haoan and knew that Wang Haoan was not bad for money, at least more rich than them. Many of them are large companies, but they are only representatives or minority shareholders of the company, and their net worth is far from being comparable to Wang Haoan.

The thoughts of rich people are often not measured by common sense, and they may really spend a lot of money just to have fun. These people are all businessmen, and they are not so impulsive.

"Why, don't buy it? Then let me tell you a good news, Shaoxing Huang will launch an eighteen-year-old collector's edition, oh, this is the packaging, you look at this wine container, this is a work of art!"

Many years ago, after his wife gave birth to a child, a man in China would store a few jars of good wine, and if it was a boy, he would take it out to entertain guests when the gold list was inscribed eighteen years later. Do you know what the title of the gold list means? It is a kind of official ape examination in our country in ancient times, and the officials at that time were much more powerful than they are now. ”

"If it's a girl and can't participate in the scientific examination, when her daughter is eighteen years old, she will take it out to entertain guests, and call her daughter red. ”

"Wang, are you wrong? Isn't this rice wine, yellow should refer to the color, why do you say red, is it red wine?" someone asked.

"That's a good question, I'll explain it to you. Wang Haoan gave that tuo a approving look vaguely, and the timing was good and just right.

"Shaoxing yellow is a kind of rice wine, and the natural liquor is yellow in color. The reason why the other names have a red character is because the mouth of the altar is sealed with a red cloth. In China, red is used on many festivals to symbolize good luck and blessings. ”

"Of course, let's look at this jar, the pattern on it is so beautiful, because this jar, Shaoxing Huang also has another name, called Huadiao wine, and the jar is carved with patterns. ”

"So this is a wine with a strong cultural flavor, plus a unique taste, but also very nourishing, nourishing means that it contains many nutrients, this is an appraisal book, which states that Shaoxing Huang contains many nutrients. ”

The concept of nutrition, Wang Haoan is too familiar with it. Shaoxing yellow is rich in protein and amino acids, as well as many trace elements such as inorganic salts.

This is not a fake, it is true that it contains these ingredients. Of course, for the sake of safety, it is also indicated on the top, who should not drink.

Europe and the United States attach great importance to food safety, and it should be above that of China, although many of the labels seem to be taking off their pants and farting, just like the truth that boiling water should not be drunk directly, because it is hot, but they still have to be marked.

If you don't indicate it, just wait to be afraid of heights, and the amount of the claim will make you feel incredible. An old lady who has no job and no social status dares to claim tens of millions of dollars when her mouth is burned.

Of course, the final amount of compensation may not be so high, but it will take at least hundreds of thousands of dollars to get it. Why is the claim amount so high, because only in this way can it be taken seriously, can it be concerned by public opinion, and rely on external factors to put pressure on the defendant.

Not only Chinese, but also Westerners hate the rich, and there are not a few radical people. They think that those rich people are all evil assets~~ their own family, and they only suck blood, and never consider whether they have paid enough valuable labor.

Therefore, when a large company is sued, there will be many ordinary people who support the plaintiff and put pressure on the large company, and they like to see the big company deflated, even if they don't get a penny at all.

Of course, in fact, they can also get some benefits, that is, the large companies generally called defendants, after the case is over, will do some promotional activities, so that they can get some benefits.

You say that you really don't consume the products of those big companies, how can it be possible, the products of big companies are still very easy to use, and the promotional prices are enough to make them excited, after all, they also have to live.

"Have you seen it, such a cultured, nutritious, unique taste, from the mysterious Orient, do you want to become a distributor?"

Someone asked, "So how much is a jar of such wine?"

"You can't say this publicly, if you're interested, come back and contact me, and we'll talk about it privately. What I want to tell you is that we are partners with many large retail groups in Europe and the United States, and maybe we can supply those supermarkets directly without the need for any distributors. ”

Just kidding, can you just say the price at this time? Say it, if everyone leaves, it's all smashed. Only when we go back and talk about it in detail will we have more room for maneuver.

From today on, he is going to hype the fame of Shaoxing Huang, and he wants to fry it into a high-end liquor, which will be sold at a price higher than Moutai in foreign markets!