Chapter 386: The Great Market for Children's Clothing

"Have you figured out the name of this down jacket brand?" asked Wang Haoan.

"Not yet, but this one is for foreign markets, so it's a bit difficult to come up with a good name, do you have any good suggestions?"

"How about flying snow? The meaning of snowflakes flying is translated into English as Flying Sno, do you think this is appropriate?"

"Yes, of course it is. We originally wore it in winter, and it was also aimed at cold areas, and snowflakes were also liked by many people. ”

When Guo Jijie heard this name, he gave up the names he thought of. It looks like it's called the North Pole, the South Pole or something, it's too exaggerated, and it doesn't sound beautiful.

"Lao Guo, I heard that you are going to take your aunt to Yangcheng?"

As soon as he said this, Guo Jijie was a little frustrated: "She still doesn't agree, she likes to stay in Xiangjiang." She doesn't have any friends in Xiangjiang at all, and I am developing in the mainland, so why doesn't she want to come? Didn't my old bean also come to the mainland to invest?"

"Maybe I'm used to the environment over there, many people don't like their accustomed lives to be changed, if you force her to take her over, she won't be happy, but even more lonely. ”

"I don't have any friends in Xiangjiang, but I also have some acquaintances, right? In Yangcheng, she doesn't have any acquaintances, and you are often not around, how lonely should she be?"

Guo Jijie sighed: "Forget it, I can't control this matter." Anyway, those two don't dare to bully my mother now, so be it. ”

Wang Haoan patted Guo Jijie on the shoulder, no one can do everything well, like this kind of second generation, there is no trouble.

"Andy, I heard that this time you invited Li Jingwei and Zong Qingxian to stand up for your girlfriend, there is no need for this, they are not involved at all. ”

"Who says it's not touched? Li Twist Company was originally invested by Jianbao, and Jianbao now has a garment factory, but the production is just the uniforms worn by its own employees. ”

What about Zong Qingxian, what is Lehaha doing when he produces children's food?"

"Don't you know that Zong Qingxian is also considering buying a local clothing factory, planning to rely on the brand of Lehaha to produce children's clothing. ”

"Poof~~~" Guo Jijie squirted out the iced tea in his mouth, "What do you say, Lehaha wants to make children's clothing? Will these people do business, one makes food, crosses the border to do children's clothing, I really think how strong the brand effect is, it is fundamentally a different consumer market." ”

Wang Haoan squinted at Guo Jijie, Guo Jijie thought that when Wang Haoan invested in Manhan Food, he also felt incredible, and persuaded him, thinking that it would not be successful.

But as a result, the profitability of Manhan Food has caught up with Anjie Company, and even in the next few years, it is expected to exceed it in an all-round way, but for the time being, those joint ventures have no dividends.

"Eh, Anzai, you didn't do this, did you? Are you planning to cooperate with Lehaha to create a children's clothing brand together?" Guo Jijie stared at Wang Haoan.

Wang Haoan was stunned for a moment, this matter really has nothing to do with him, but if you cooperate, it seems that it is easier to succeed.

"Andy, what do you want?" Guo Jijie didn't expect that his casual joke would make Wang Haoan fall into deep thought.

"Do you think that relying on Lehaha's children's brand to make children's clothing, is there a head?" Wang Haoan looked at Guo Jijie seriously.

"No, do you really have this idea?" Guo Jijie was stunned, I was joking just now.

"Isn't it okay? I think we can give it a try, at least they will have a good impression of the brand. It's just that we don't have a children's clothing designer, and we don't know what kind of design it is, and parents will like it. ”

"What parents like, shouldn't it be children's likes? Isn't it a production of children's clothing?" Guo Jijie retorted.

"It is the adults who buy the clothes, although the children like it, and the parents may compromise, but most of the time, it is the adults who decide what clothes to buy. ”

"Only when adults think the clothes look good, they will buy them for their children, and buy them for the children of relatives and friends. Children's eyes are different from adults', they think they are good-looking, adults think they are very ugly, how can they be willing to spend money?"

Wang Haoan thought of the parents of the post-90s generation in his previous life, who bought all kinds of fancy clothes for their children, and even fought when the children were still in the stroller.

Little zombies, little death, all kinds of cosplay, with the cute expressions of children, very cute.

But it is difficult for such children to have friends, and no child wants to play with children dressed as little zombies.

Guo Jijie nodded: "What you said makes sense, that is to say, you still have to find designers who meet the vision of adults, this is easy to find." Wait a minute, why am I still helping you out. ”

Guo Jijie originally didn't plan to make children's clothing, although this profit is also good, but now he wants to separate the down jacket and set up a separate brand to increase the production capacity and efficiency of this part, where is the energy to make children's clothing?

Besides, he is still paying attention to Li Twist Sports, where the sales of sportswear and casual clothes have also skyrocketed.

Even if he still wants to expand the product category, he is also aiming at women's clothing, didn't Wang Haoan say that Pretty Beauty may be merged into Anjie Company in the future, he is thinking about this matter now.

"Lao Guo, if you look at Giordano or something, they all cover clothing for all ages, from children's clothing to middle-aged and elderly clothing, so that all consumers can be covered, so that everyone can choose satisfactory clothing. ”

"I think this children's clothing is very marketable. You see, now that family planning is being implemented in the mainland, the number of only children is increasing rapidly, so the love of parents will be concentrated on one child, and they will give all the good things to their children, especially when they were children. ”

"So now parents will be more willing to spend money on their children, buy beautiful clothes for their children, this market will continue to expand, we just missed it?"

Guo Jijie's heart began to waver, yes, there are more children, maybe the burden of raising children in the family is heavier, and the younger children may pick up their brother's clothes to wear. But when there is only one child, the cost of raising is reduced, the burden on parents is light, and they will be more willing to spend money on their children.

"You let me think about it, don't worry about children's clothing, I'll find someone to investigate the market, and then consider whether to do it. Do you really plan to cooperate with Lehaha, are you sure that Lehaha brand will also be liked by parents?"

"I don't necessarily like it, but parents will want to go in and see it more if they hear it. As for whether parents can buy it, it depends on whether our clothing makes them like it. ”

"Children's clothing also has an advantage, it doesn't need to be too durable, because children grow and develop fast, basically every year to change to a new one, children's clothing is a fast-moving consumer goods in clothing, how much profit will this be?"

Guo Jijie lowered his head, no, what did I want to say to An Zai just now?