At the end of August, Wang Haoan came to the magic capital to accompany Jiang Yurou to prepare for this autumn and winter clothing new product launch.

Jiang Yurou has several professional talents around her, and Wang Haoan doesn't know much about the process of the clothing conference, so he didn't express much opinion, but just suggested to the camera, in addition to those models on the catwalk, there are also performing artists, and those who sit on the side of the catwalk, they must also give the camera, especially those beautiful film and television stars.

I have also communicated with those celebrities, they will wear the clothes sponsored by the pretty woman, none of those stars refuse, they all want to be the spokesperson of the pretty woman.

The stage was rehearsing at this time, some models were walking around on it, and Wang Haoan yawned boredly. If you watch the same show once or twice, you still want to, and if you watch it a dozen times, everyone will get bored.

Fortunately, someone who could talk to him finally came.

"Lao Guo, this way. Wang Haoan stood up and beckoned.

Guo Jijie came over and sat next to Wang Haoan: "You came early, these are the opinions you gave?"

Guo Jijie pointed to the surrounding layout, the edge of the entire press conference was full of billboards of pretty women, and outside the conference venue, there were billboards of Manchu and Han food.

"It's not all, I just made a little suggestion, and it's all thanks to those people. Why did you come so early, the press conference didn't start until the day after tomorrow? ”

"I came here early because I have something to discuss with you. What you told you in the capital a few days ago, how did you think about it?" asked Guo Jijie.

Guo Jijie called Wang Haoan to go to the capital before, saying that there was an important matter to discuss. And Guo Jijie brought good news to Wang Haoan, but it made Wang Haoan feel a little embarrassed.

The news is that AnJie's clothing, especially down jackets, sell well in foreign markets, and if it is vigorously promoted, it will be very promising.

This is good news, but what makes Wang Haoan embarrassed is that Anjie's model at this time is not suitable for copying abroad, at least temporarily.

Therefore, it can only be produced domestically and sold abroad, and there are no stores, just sell to some dealers, and they will set up special counters to sell.

This is actually not bad, many brands of clothing, even the big names of the future, have had this sales model, especially clothing with obvious characteristics.

For example, there are many retailers specializing in sportswear, and they even have their own sportswear stores, each brand has an area in their mall, if the retailer's store is relatively small, then each sports brand's products may only have one counter.

The Kwoks Group has helped sell a batch of down jackets, and some retailers specializing in outdoor products have contacted the Kwok Group to order a batch of down jackets, but they are only down jackets.

Other products don't fit their definition, and they're not interested in selling them.

Guo Jijie discussed with Wang Haoan whether to increase investment in down jacket products, increase the output of down jackets, and take the opportunity to bring Anjie's brand to foreign markets.

Once it can gain a foothold in Europe and the United States, it will not be a problem to promote it in suitable places around the world, and AnJie will grow into a global multinational apparel company in the future, which can greatly increase both brand value and profits.

It's just that the premise is that now we have to adjust production capacity and increase investment.

Guo Jijie's suggestion is to stop the acquisition of domestic agent stores, and use the money to open new factories and expand production capacity.

The other party took the initiative to come to the door, and this kind of opportunity is rare. Once you miss it, it will be more difficult to sell next time, and it will increase many costs.

Wang Haoan said last time that he would think about it, but he never gave Guo Jijie a letter. In some areas, winter is approaching, and if you don't hurry up with production now, it will affect sales. What's more, it also takes a lot of time to transport the product.

"Lao Guo, can't you really open a store abroad? I think it's more appropriate to open a store, so that we can establish our brand and facilitate our official entry into the international market in the future." ”

Selling to those dealers, although it is also profitable, is not good for branding, and even more difficult when you want to enter the international market in the future.

"It's difficult, but it's not really impossible. It's just that they are only interested in our down jackets, and for our other products, there is no intention of purchasing. ”

"I also consulted Lao Dou about this matter, and his suggestion was that since the other party only focuses on down jackets, we can separate down jackets and create a new brand. ”

"This new brand can also be sold in our stores, but in a separate area. In the future, we can use this down jacket brand to sell our casual wear and expand our international popularity. ”

"Once the down jacket brand has gained a foothold, we can promote our Anjie brand. In this way, we only need to arrange one more brand team, and we still need to coordinate internally for production or something. However, I would suggest that we should continue to increase the number of factories or expand the capacity of existing plants. ”

Some factories can't be expanded, but there are still other factories that can buy adjacent factories and add some sewing equipment, and at the same time recruit more sewing workers.

Wang Haoan supported his chin with one hand and divided a new brand, which is not impossible. In the previous life, the best clothing brand in China was Bosden, which happened to sell down jackets, and after entering the Swiss market, the expansion abroad has not stopped.

The first reason why the first stop is in Switzerland, the first is because of the long winters, and the second is because the economic environment is good, and it attracts many people from all over the world to ski there, which can easily increase the brand's awareness.

"How much does it cost?"

"What?"

"I'm talking about how much investment is needed to create a down jacket brand. My suggestion is that we should not stop creating new brands, we must not stop buying stores in the hands of those distributors, and we must ensure that we have enough self-operated stores to ensure that we have the most say in sales. ”

"For a new factory, it's better to be close to the sea for easy transportation. The other costs are not high, it is nothing more than to increase some manpower, add some office equipment and space, tens of millions of dollars are enough, or expand our factory in Nanyue. ”

"And in terms of sales, you don't have to worry, the Kwoks Group still has some contacts in Europe, and it will definitely not damage our brand. ”

Guo Jihua has now begun to slowly take over some of the power of the Guo Group, if Guo Jihua damages the interests of Guo Jijie's company at this time, what will others think of him?

Even if Guo's Group doesn't make money, Guo Jihua has to ensure that Anjie's clothes are sold and sold well.