The Olympic Games is a global event, but at this time, China's attention to the Olympic Games is not so high, and it will not be until the next session that the audience will grow explosively, mainly because China's previous sports results are not very good.

And the reason why the next one has a high degree of attention is also because Huaxia is preparing to apply for the 08 Olympic Games, and the political axe is more publicized.

Therefore, Coca-Cola regards the influence of the Olympic Games in China too highly, and the international big-name athletes they sign may not be known to many people in China, and many people are blind to foreigners.

Li Jingwei came this time to sign a contract with domestic athletes, turn those who are free of charge in the domestic political axe association, become the spokesperson of Jianbao, and recreate the image of "Oriental Magic Water"!

Coca-Cola focuses on the Chinese market, while Jianbao wants to attack the international market, and the effect of the Olympic Games will be better for Jianbao.

In the overseas market, the selling price of Jianbao has also increased a lot, but the profit is much lower than that in China, because dealers, agents, etc. have made a lot of money, and Jianbao has to bear logistics costs, etc., and Li Jingwei is very satisfied to make money.

According to their development strategy, it is inevitable to build factories abroad in the future, but the labor cost in developed countries is too expensive, the land is more expensive, and the production cost is too high.

Only when Jianbao really has a foothold abroad, can it be suitable to build factories abroad and expand production capacity.

Fortunately, in some developed areas, there are underdeveloped areas all around. For example, for the North American market, you can build factories in Moxige or Baxi, and there are also underdeveloped countries in Europe, not to mention Asia.

As for Africa, there is no such plan for the time being. Not only because Africa is poor, but also because China's influence in the international community is not enough, there are some problems in Africa, and Huaxia's political axe may not be able to cover it at this time.

How can it be like before he was reborn, foreign investment has a political axe subsidy, you can buy insurance, and in case of an accident, there will be a Chinese political axe to help evacuate, which truly reflects the core of the most important person.

Coca-Cola is forbearing, waiting for the Olympics to reverse the disadvantage in one fell swoop, and the same is true of Baishi, Coca-Cola's common strategy, Baishi-Cola is very clear.

Back then, Baishi Cola was sued by Coca-Cola for publicity, because many of their advertisements involved the meaning of stepping on Coca-Cola's top position.

The defendant, it doesn't matter, just stir up the news, let more people pay attention to Baishi Cola, and lose a sum of money, but the effect is much better than using this money to advertise.

Especially young people will find this interesting, and will be more willing to try Baishi Cola, Coca-Cola has been drinking for so many years, in fact, many people are tired of it.

Li Jingwei once discussed with Wang Haoan and others whether to learn Baishi Cola, and also get some controversial advertisements to make Jianbao's reputation soar.

However, this idea was rejected by Wang Haoan and others, who were not in the same situation as Baishi Cola. At that time, Baishi Cola was for rapid expansion, and there were several major shareholders behind it, with sufficient preparation and a clear purpose.

The opponent of Baishi Cola is only Coca-Cola. But Jianbao has to face more than one opponent at this time, who are you stepping on? When you step on Coca-Cola, Baishi Cola will inevitably expand rapidly while you are in a lawsuit, which is equivalent to taking your own money and paving the way for Baishi Cola.

Even if the reputation of Jianbao has risen, everyone's product is not one at all, not to mention that Jianbao does not have so many sales channels, and it is not cost-effective to advertise on a large scale.

In the previous life, every star needed a personality, and every company and every brand also needed to give consumers a fixed impression. Just like Wang Laoji, everyone's impression is to prevent fire. Blue Bull, everyone's impression is to relieve fatigue and replenish physical strength and energy.

At this time, Jianjian Bao also gave many consumers the impression that Jianjian Bao was a sports drink. However, in the past few years, the sales of Jianbao have not grasped this focus, and it is not particularly closely bound to sports.

After Wang Haoan had a good talk with Li Jingwei this time, Li Jingwei came to the side of the Sports Federation to strengthen the concept of establishing Bao sports drink.

In fact, the original formula of Jianbao was not carbonated drinks, but because of the canned drinks at that time, the sparkling drinks were more advanced, and consumers loved to drink more, so he made a change, and consumers were used to this taste.

But with the development of science and technology, everyone also knows that carbonated drinks are not suitable for athletes, let alone during sports. Once there are foreign professional sports drinks entering the Chinese market in the future, using this as a publicity, Jianbao will inevitably suffer.

Fortunately, Blue Bull is not a professional sports drink, there are some added ingredients in it, which are also forbidden by athletes, and have the effect of stimulating ~~.

At this time, Jianbao must make a new drink, so that everyone thinks of sports drinks, and the first thing that comes to mind is Jianbao, whether it is a professional athlete or an ordinary person.

Sports drinks, naturally, have the best effect on binding with athletes, and this year happens to be the Olympic year, which is why Wang Haoan insists on launching a professional Jianbao this year, because the publicity effect is the best.

Wang Haoan put forward some ideas and handed them over to professional marketing talents to improve, as long as Li Jingwei and other directors were convinced, the plan was implemented.

For these, this year to establish treasure has not been less invested. This made the two representatives of Sanshui very dissatisfied, not because they did not have the right to decide, but because they felt that the investment in Jianbao was too much, which would reduce the dividend at the end of the year.

What are they here to build the treasure for, not to watch the establishment of the treasure, to ensure that Sanshui can share more money at the end of the year, to ensure that the production capacity of the factory in Sanshui is not reduced, and to increase more profits and taxes.

Now seeing that the establishment treasure is tossing too fast, and the stall is getting bigger and bigger, they have no bottom in their hearts. But Li Jingwei made a strong decision, so they were helpless.

In Jianbao Group, Guo Bingxiong's prestige is not as good as Li Jingwei, even if Li Jingwei is only a small shareholder, but he is the person who led the development of Jianbao, and is also considered by the outside world to be the father of Jianbao.

Before Li Jingwei has no major problems and retires, no one can be more prestigious than Li Jingwei.

After Li Jingwei signed the contract with the Sports Federation, he called Wang Haoan, which made Wang Haoan very happy.

Just when he felt that he could rest for a while, Hu Dajun called again, and the content of the call made Wang Haoan very unhappy.

Kang Shuaifu began to increase the promotion of simple noodles with prizes, and also made a joint with Wang Wang, obviously to do something!

Genius one second to remember the address of this site:. Mobile version reading URL: m.