In the conference room, Wang Haoan listened to Hu Dajun's detailed report.

"Are you saying that Kang Shuaifu and Wang Wang have signed a strategic alliance agreement?

There is indeed no overlap between the two companies, Wang Wang mainly makes milk and rice cracker products, and Kang Shuaifu mainly makes flour products, but their products are aimed at the children's market, and after the channel integration, it will promote both sides.

"Yes, the news has been confirmed, and the two parties have not signed a contract yet, just because Wang Wang feels that Kang Shuaifu's channels in the children's market are not as good as theirs. ”

"Kang Shuaifu wanted to quickly expand the children's food channel, so he gave more promotions to the noodles, and our prize promotion didn't stop, but Kang Shuaifu started again. ”

"Although the comprehensive winning rate on the bag is similar to ours, many consumers say that Kang Shuaifu's winning rate is higher. ”

Wang Haoan nodded: "That is to say, they first increased the winning rate, and then reduced it after a while, so that they can continue to promote the winning rate, which is very shrewd." ”

"Yes, we think so too. We had a joint venture with Jianbao last year, a joint venture with Lehaha, which caused us to not have much profit dividends, and this year we continued to cooperate with Lehaha to develop milk tea, and we have no more funds for promotion, after all, you said that this year we will set aside a part of the funds for repaying the loan. ”

The loan has to be repaid, which is certain, and Wang Haoan's loan amount is very high, even if it is not repaid in one go, it is not a small amount to be repaid every year.

It is easy for the company's funds to repay the loan, but at this time, it is impossible to continue to expand and expand channels.

"The method of promotion, I mentioned it to Lao Guo, and I seem to have told you about it. We have launched a set of cards to stimulate children to collect cards. ”

"What is the meaning of collecting cards, and you can't change them for food. ”

"Who's to say you can't? We're going to launch the Four Classics set right away, and this campaign will be valid for a long time. According to the number of cards, the prizes are also different, the one hundred and eight sets of cards of the Water Margin are the most expensive, and they can be exchanged for grand prizes, a 29-inch large color TV. ”

"The set card of the three countries can be exchanged for refrigerators. Journey to the West set of cards, which can be redeemed for washing machines. Dream of Red Mansions set card, which can be exchanged for motorcycles. ”

"There are also some changes that can be made here, such as one hundred and eight generals, they have also had fallen grass before, according to the division of the mountain, collect more than a dozen sets of cards of a certain category, and you can exchange it for a small overlord learning machine. ”

"Anyway, there are more types of redemption prizes, and it doesn't matter if it is complicated, which makes the children study in detail and think about how to redeem it more cost-effectively. ”

"Let's open a set of Journey to the West cards first, this is the most popular among children, every summer, it happens to be the time when Journey to the West is on the air. ”

"At the end of each card, briefly describe the characteristics of the task, in the vernacular, not in Chinese. And those goblins and everything are also added, otherwise there will be four masters and apprentices, plus a few immortals, too few. ”

"The four Monkey King masters and apprentices can be easily collected, but the white dragon horse needs to be few, and five cards can be collected to redeem a reward. ”

"How to get it specifically, find a few young people with flexible minds to do it first, ask a few people who draw comics, and design the cards according to the illustrations in the villain book. ”

Hu Dajun was still frowning, collecting cards, is it really interesting? You are so troublesome to redeem the prize, do the children have this patience?

And what do you say, the card of the one hundred and eight generals of the Water Margin, wouldn't it be necessary to eat at least one hundred and eight bags, which child would eat so much?

Wang Haoan looked at Hu Dajun: "What, you have a big opinion on this plan?"

"I don't dare, I just think it's more intuitive than the cash reward. The awards you mentioned are not attractive to children, who cares if there is an extra refrigerator at home?"

"That's why there are some small prizes. For example, the set of cards for the five masters and apprentices I just talked about, the reward can be two yuan, or even five yuan. You calculate, not to mention the characters in our Journey to the West, there are still fifty or sixty, and they are familiar to everyone. ”

"So what is the probability of getting these five people? What's more, we will also control the probability of the appearance of the white dragon horse, which means that they may eat fifty packs, and they may not be able to get these five cards. ”

And the more you can't get it together, the easier it is to make people anxious, especially when you know that someone has made it up and exchanged it for five yuan. When the time comes, they will eat desperately in order to make up the prize. ”

"Have you ever seen children play with stickers? You buy a gourd baby, I buy a Journey to the West, we exchange with each other, so that we all have favorite characters. ”

"This Journey to the West set of cards is the same, they are exchanged with each other, different sets of cards are exchanged for different rewards, some are money, some are food, some are Journey to the West books, and some are clothes, and everyone's requirements are different. ”

"It looks like our prize is much higher than the five-cent one, but our overall winning rate is lower, and because the prize is bigger, it's more appealing. ”

"When you see the cards in the bag, you instinctively feel that you can make it up, and you may not be able to make up the big prize, but the small prize is still very promising. Once they have a card in their hand, they will try to get together five to redeem their prize, which will motivate them to buy four more packs of crispy noodles. ”

Hu Dajun blinked his eyes, is that so? If it were him, he would definitely not think so, because he knew that there were dozens of cards, and he didn't know when he would be able to get the lowest set of cards. But children's ideas may be simpler, and if there is a way to exchange them privately, it is really possible to motivate them to buy more.

"So don't worry, relying on the trick of collecting cards, we won't have too many competitors in five years, a year to launch a famous card, four years later, you can also come to a wave of memories to kill, and even when the time comes, you can also launch the Romance of the Gods set card, Sui and Tang Dynasty Heroes Legend set card, Seven Heroes and Five Righteous set cards and so on. ”

"I can also cooperate with some domestic animation units to launch gourd doll set cards, black cat sheriff set cards, etc., there are too many of these types. ”

"Or maybe we can make some changes and turn the cards into games. For example, mark the combat power on the name of each fairy monster, so that they can use these cards as chess pieces to play. ”

"Or make some plastic cards that they can play with as frisbees, and when they buy crispy noodles, they can get some toys. ”

"It's much easier to attract children than to adults, as long as they find it interesting. You go and arrange this, a week, I want to see the complete plan. ”

"Isn't Kang Shuaifu going to do something, then let them have a prize promotion and can't sell it!"