A few days after Guo Jijie left Bingcheng, Wang Haoan went to the capital to meet him, and the competing products of Manhan Food appeared again.

Wang Haoan looked at several products in front of him, one pack was printed with a raccoon, the other was printed with a small mouse, and two were printed with two squirrels and two little hedgehogs respectively.

The first two are the products of the same group and Kang Shuaifu, and their styles are similar to those of Manhan Food, using animal endorsements to attract children.

The same group was an enterprise that led the Huaxia crispy noodle industry in its previous life, and now it is launched immediately, and Wang Haoan is not surprised. He was a little surprised that Kang Shuaifu actually made crisp noodles, and he didn't seem to have heard of it in his previous life.

But these two were both giants in the noodle industry in China in their previous lives, and it is normal to launch crispy noodles, but the latter two brands make Wang Haoan unbearable.

Two squirrels, isn't this a little squirrel that makes people mistakenly think that they are full of Chinese food. Those two hedgehogs are also very similar to the snack brand Little Hedgehog of Manhan Food.

Wang Haoan has never heard of these two brands of companies, and he has no impression at all, perhaps they only appeared in this life, because of Manchu and Han food.

"Andy, the two main competitors of our noodle industry, have launched crispy noodles, their channels, their brands and funds, will definitely steal a large part of our market. ”

"As for these two, they are following the trend, what do you say, this is rubbing our heat. We spend money on advertising, and they make it look like a little bit, which is to pick up cheap. ”

Wang Haoan pointed to the two imitators: "Jie Zai, do you think such a product can become popular? Those who learn from me live, and those who are like me die, they are too similar to our products, so they will definitely be finished." ”

The two copycat products also want to compete with Manchu and Han food, and they can't be killed!

"I asked the lawyers, and they didn't break the law, and we couldn't solve it through legal means. And for the sake of these two small brands, it doesn't seem cost-effective for us to change our strategic plan. A copycat company can never become real. ”

"What kind of cottage are you talking about, their company is in the village on the mountain, you know?" Guo Jijie couldn't believe it, the people in the cottage still know how to open a company?

"Uh~~ The meaning of this cottage I said is the meaning of counterfeiting and imitation, those behind it, like hiding in the cottage, occupying the mountain as the king, and evading the management of the political axe. ”

"They evade the management of the political axe, and they do not get the support of the political axe. Relying on imitation, you may get some benefits for a while, but what you need to really develop is management, what you need is the ability to create, and you need to control the market, and cottage enterprises basically do not have these capabilities. ”

"If it is defeated by two imitators, I don't think there is any need to open this Manchurian food, just sell it. ”

"Hahahaha. Guo Jijie laughed loudly, "Andy, your explanation is really interesting." That's right, being defeated by two copycat companies, we really don't need to mix. ”

"But we can't relax, and there are not a few things that steal ~~~ versions to crush the genuine version. I worked as a video tape company and distributed genuine film and video tapes, but it didn't last half a year. ”

Wang Haoan was stunned for a moment, and forced back a smile: "It's okay, eat a trench and grow wise, it won't happen." ”

"It's ugly for you to hold back your smile. Guo Jijie pouted, "How to deal with Kang Shuaifu and the same, these two are very strong, and they specialize in the noodle industry, we can't do this." ”

"So what?" Wang Haoan asked rhetorically.

Guo Jijie looked at Wang Haoan's confident eyes, and suddenly felt a little more confident in his heart: "Yes, so what?"

"Our goal was to beat them all and become the number one in the industry. We're already going to compete with them, so what's wrong with being one day earlier or one day late?"

"Since they all produce crispy noodles and want to compete with us for the market, let them come together!"

……

"Big brother, after our Jack Rat Crispy Noodles were introduced to the market, the response was good, and the dealers were willing to sell our products, but the sales volume and profit were less than one-fifth of that of the little squirrel of Manhan Food. ”

"They advertised, or two a day, one of which was in the evening cartoon period, and the cost was more than 10 million more than ours, and it was normal for us to not be able to compare. ”

"Our goal is to let consumers know that we have this product and are willing to choose it. Wait until next year when we start advertising as well, and that's when we grab the market. ”

Wei Yingzhou was not surprised that the sales were far inferior to the little squirrel. The time on the market is short, there is no advertising bonus, and simply relying on their channels to promote it, there can still be today's sales, what is there to be dissatisfied with?

"By the way, the same group also launched crispy noodles, how are their sales?"

"Slightly better than ours, they advertised on a couple of local stations. Including Yungui, Ludong, Hangcheng, Sichuan and Shu channels, as well as the fourth set of CCTV, although the effect is not as good as that of CCTV, the advertising fee is also much cheaper. ”

"And they also give dealers more preferential conditions, so that their products are quickly distributed across the country, which is completely a market that is smashed out of money." ”

Wei Yingxun was a little unconvinced by this, if they had so much money, they could also cover more markets and have higher sales.

"It's not very good, it means the same profit margin, and it's not as good as us. Promotions, channel rebates, advertising, these can increase the sales of their products, but they can't beat us. ”

"As long as we wait for a year, we will have sufficient funds, and when the time comes, we will grab back these markets. ”

After advertising on CCTV this year, their instant noodle sales have risen a lot, proving that the market is far from saturated.

And next year, not only will the noodles bring more profits to the company, but he will also launch the biscuit project, which is a project he has been thinking about for a long time.

This time, he was persuaded by the three brothers to start the crispy noodles first, which not only made money, but also counterbalanced the market expansion of Manchu and Han foods, killing two birds with one stone.

Last time, he wanted to cooperate with Manhan Food, hoping to cross-sharehold, but unfortunately he was ridiculed by the other party. Now he has not only brought in two shareholders with strong financial strength, but also has another plan to deal with Manhan Food.

Once Manhan Food targets them again, then he will go to the same person. Anyway, the same group originally liked to cooperate with others, and when the time came, the two of them would unite and suppress the delicious instant noodles together, no, suppress Manchu food!