"Chairman, our advertising effect is very good today, and the output is the highest, there is no need to give dealers such a high rebate treatment, right?" Zhong Kailu was a little puzzled, isn't this a self-reduction in profits?

"Yes, Chairman. Judging from our current development, whether it is instant noodles, crispy noodles or nut crisp and other products, the sales are very good, as long as we wait for a while, and wait until the eight treasure porridge is listed, our profits will climb to the peak. ”

It is rare for Hu Dajun to agree with Zhong Kailu, there is no need to give so many rebates now, dealers will work hard to distribute goods, expand channels, and sell better and more profitably.

"You don't understand what I mean. Now give more rebates to dealers, it is true that our profits will be damaged, but we are making rules, making rules for dealers. ”

"It's also a way to force other brands to do the same and reduce their profit margins. Kang Shuaifu has developed well during this time, and the same has also begun to exert force, we use this method, of course, we can't defeat these two brands, but what about other brands?"

Hu Dajun instantly understood: "What the chairman meant, we compete with the same and Kang Shuaifu, forcing other peers to have to join them, so that we can drag down those small brands and occupy the market share that originally belonged to them." ”

Zhong Kailu also added: "Not only that, but we can also take the opportunity to acquire one or two brands, so that we can use different brands and target different target groups, so that our products can be liked by all consumers." ”

Wang Haoan was very satisfied with the performance of these two: "You understand correctly, that's what I planned." And I hope you can focus on four markets, one is the market around Jinmen where Kang Shuaifu is located, one is the Hujian market where the same is located, one is the Nanyue market where Huafeng is located, and the other is the Nanhe market where Hualong is located. ”

"Chairman, I can understand the first three, is it necessary for that Hualong to pay so much attention?" Hu Dajun was very puzzled, Hualong's production and sales volume was not ranked at all.

There are only 50,000 packs in one shift, there are no boxed instant noodles, no crispy noodles, and the brand development is also very average, is it necessary to pay so much attention?

"Have you investigated the parent company of the Hualong brand? They don't just produce instant noodles, they also produce dried noodles, flour and other products, instant noodles are just a small part of their business. ”

"It's not the Hualong brand that I value, but the company behind it, the flour company. If we can acquire this company, we can reduce our production costs a lot, and we can also use our brand to sell flour, dried noodles and other products. ”

"As for other small brands, they don't need us to pay too much attention, and after Tong and Kang Shuaifu are forced to fight, their living space will naturally become narrower and narrower. ”

"The rise of the industry is led by us, and the rules of the industry must also be formulated by us. Those who can't do business according to our rules will be eliminated!"

……

After listening to the report of his subordinates, Wei Yingzhou scolded in his heart. What is this Manchurian food doing, can't everyone manage it well? The market has not yet reached its peak, and it is necessary to fight to the death?

At this time, everyone should develop steadily, make more money together, and wait until the market is close to saturation, and then start to use promotions and other means to drive out those small brands.

If you do it now, you can indeed kill some small brands, but there will be some gaps in the market, and there will definitely be other brands that will appear again and disrupt the situation again.

If you can kill at one time, why do you have to divide it into several times? In this way, everyone makes less money, and you don't feel a loss in Manhan food?

But what can he do, Manhan Food made the first move, if they don't fight, then more distributors will go to Manhan Food, and Kang Shuaifu's product sales will decline seriously.

Hmph, it must be that Manhan Food saw that they also launched crispy noodles, so they did it on purpose, just because they were afraid that they would develop Kang Shuaifu.

However, Manhan Food also underestimates me Wei someone, you can give more rebates to dealers, I can too, I don't believe you really don't plan to make money.

As long as you have profits, we can have them, whether it is a price war or any other way of competition, we can catch it!

……

Luo Zhixian had just finished a meeting, at which he discussed with his subordinates the development plan for the next quarter. Simply face the market, they want to face it head-on, anyway, at this time, there are several brands, they also have Baodao and other markets to support, and they will definitely not back down.

Besides, although this crispy noodle has only been advertised on a few provincial satellite channels, the effect is also good, the profit margin is very high, and the sales are also very good.

If it weren't for the little squirrel from Manhan Foods who got some prize promotion, they had to do the same, and the profit margin would be even higher.

The instant noodles they launched have a mediocre taste, but the noodles use a special process. Ordinary instant noodles will be soaked for a long time, they will be soaked too hard, they will break, and if they are cooked for a long time, they will become sticky, but theirs is different, they are not sticky when cooked, they are not rotten when soaked, and the taste of the noodles is better.

Now their market share of bowl noodles and bagged instant noodles is increasing, and sales are increasing even more, and he is also very valued by the chairman, but just when he was proud, Manhan Food actually came again.

Everyone is a peer, although the peer is a rival, but it is not yet time to fight your life, right?

Although he was very unhappy, he could only agree. I don't believe that Manhan Food can continue to do this, at most one quarter, and in the second half of the year, it will still return to normal.

Take advantage of this opportunity to expand the influence and popularity of the same brand.

……

Sun Kangxin looked at this month's report and sighed. It's not okay to go on like this, he's about to retire, why did Hua Feng suddenly go downhill?

In the first two years, Huafeng was the No. 1 instant noodle brand in China, and it won the first place with an absolute advantage in terms of popularity, sales, or market share.

Even if two companies from Baodao invest in instant noodles in the mainland, they can't shake their Huafeng's status. But since that Manhan food launched a good taste instant noodles, all this has become different.

The market suddenly broke out, which was originally a good thing, but most of the sales that broke out were occupied by good taste, and Kang Shuaifu and the same followed by the crazy expansion, and their Huafeng's sales declined.

But it doesn't matter if it goes down, it's still profitable. But why did these three start to give rebates to dealers again, and even rebates to terminal retailers, so that their sales of Huafeng instant noodles continued to decline.

If it continues like this, it won't take more than a year for Huafeng to fall into a loss, and the situation is not good!

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