Chapter 416: Lamborghini Urus, Mavi's reversal of the situation
"Three presidents, don't be impatient, let me finish my words first. As we all know, with the accession of the WTO, the domestic automobile industry will be affected by the impact from all over the world. Among them, the tariff on imported cars is a barrier to protect domestic cars. However, this does not mean that such a large domestic market will not be affected by foreign car companies. ”
"Once domestic auto companies choose to cooperate with foreign companies such as Mercedes-Benz, BMW, and Volkswagen on a large scale. But in the end, I didn't learn any skills, so I only helped people make wedding dresses. Then this will lead to the fact that those imported cars that were originally expensive in China will no longer have a price disadvantage. On the contrary, local car companies are gradually being excluded...... In the end, we can only watch others make a lot of money in the market, and we can only make a small amount of money through OEM. ”
Ma Weixiao said in the conference room with emotion and reason. At present, the prices of those high-end imported cars on sale in China are two or three times more expensive than those in the next 10 years. A large part of this is due to tariffs on imported automobiles, coupled with the low production of domestic automobiles. Makes the car a rarity.
The three CEOs of the automobile group present seriously thought about what Ma Wei said just now. As for the CEO of Dongfeng Motor Group, who communicated with Ma Wei in advance. Because Lamborghini, a subsidiary of the MAV Group, as early as the year before last, it opened a new factory in a low-key cooperation with it.
Therefore, the new "Lamborghini" automobile plant, which is currently located in China, has already officially started production. Including the Maserati, which was purchased last year, is also preparing to build a factory.
"So Mr. Ma Wei, according to your meaning, if the British car companies are unwilling to share technology in the end, there will be no negotiation in the future for today's negotiation, right?" The CEO of FAW Group, to be honest, quite unwilling to give up this opportunity.
However, what Ma Wei said just now is indeed very reasonable. Once they don't require the sharing of technology and cooperate with foreign car companies, then in the future, in such a vast domestic market, they can only watch the British, Germans, and Americans make money. And I can only make a small profit from processing and assembly.
The key point is that such efforts and sacrifices will never be rewarded in the end. The core technology of foreigners is still firmly in their own hands and will not be shared at all.
"Three CEOs, you don't need to worry too much, I'm sure in three to five months, the British car companies will figure it out. Ma Wei said lightly in public.
Fortunately, his influence in China can convince all the CEOs, otherwise another person would dare to boast about Haikou like this, and the three CEOs of the automobile group would definitely not believe it......
"Well, Mr. Mavi, it seems that for now, we have to do it first. "The three presidents of FAW Group and Shangyan Automobile Group had to follow someone's suggestion and agree first. If within five months, British car companies are still reluctant to share technology with China. Then they'll talk about it then.
After all, I still have to give face, but Ma Wei was quite capable of letting the British Museum return 8 national treasure-level cultural relics a while ago. Everyone believes that he should be able to handle this matter well, and he will not be full of running trains.
Waiting for the three CEOs of the automobile group, they left the conference room one after another. I saw the CEO of Dongfeng Group, who was standing aside and had not spoken, asked Ma Wei softly, "Mr. Ma Wei, what method do you plan to use to make the three car companies in Britain complete it according to your vision? Could it be the Lamborghini Urus that is about to be mass-produced?"
The president of Dongfeng Group is also an old acquaintance with Ma Wei. The two met the year before last and jointly established the "Lamborghini Hangzhou New Factory". This modern automobile factory is the first luxury sports car factory ever built in China.
It's just that because it was relatively low-key at that time, and the confidentiality work was done well, only relevant industry insiders knew the details.
The Lamborghini urus he said was the top sports luxury sports car in his previous life, known as the world's fastest SUV and the Porsche Cayenne. This concept SUV was originally planned to go into production in 2012. It's just that in this life, due to Ma Wei's intervention, he was advanced by 9 years.
In this way, it can compete with Porsche's latest Cayenne in 2002 and become the strongest king of suV.
"That's right, when the time comes, just make them envious and red-eyed. I believe that it will not be long before they will figure it out. And once that happens, the entire auto market will have a chain effect, not only British car companies, but also German car companies and French car companies, will be forced to share their core technologies due to the situation. Ma Wei smiled after speaking.
The scale of Lamborghini's new factory in China is very huge. This compensates for the efficiency problems of the Italian plant. Moreover, domestic engineers are very down-to-earth and hardworking, which is more than a little better than Italians who don't like to work, but only like to watch football and opera.
That's why the number of Lamborghini, Ferrari's limited edition sports cars, is always so rare. Compared with the 918 units of the Porsche 918 in the world, the 270 units of the Bugatti Veyron are nothing in comparison. The profit of a German Porsche model is extremely rich. This also allows the company to have more money to acquire other car companies.
……
A month and a half has passed in the blink of an eye. When Lamborghini built a new car factory, the first mass-produced Lamborghini Urus was produced and assembled.
The president of Dongfeng Group told Ma Wei the good news as soon as possible, "Hey, Mr. Ma Wei, I will tell you a very good news! The first Lamborghini urus produced by the new factory has reached the standard in all aspects! It is expected that in two weeks, all production lines will be adjusted and put into full production! At that time, we will also vigorously promote this concept suV on a national scale!"
Different from the previous sales strategy, the Lamborghini urus developed by Ma Wei did not do any publicity work in the early stage. Including concept models, it was not exhibited in the industry. Unlike other car manufacturers, once a new model is developed, they can't wait to give it out......
"Okay, I see, there's nothing wrong with pricing, right?" Ma Wei asked in a faint voice on the phone. This achievement can be regarded as a great progress for the current Dongfeng Group. But for Ma Wei himself, even if it is a small step, there is nothing to be too excited about.
"There is no problem in terms of pricing, Mr. Ma Wei, it is very competitive!" replied the CEO of Dongfeng Motor very happily.
PS: Yesterday this book was sealed for another 16 chapters, everyone read and cherish it!