……

It is difficult to distinguish between good and bad propaganda methods, and if you don't spend a lot of money, you will definitely be able to get the most attention.

Cao Yifang has always liked to use a complete planning plan, with a beginning and an end and a theme, to attract the audience's attention layer by layer, the public opinion war is the same, and the TV series promotion is also the same.

This reading experience is better, much like chasing more.

The vindictive crew has a lot of money, and they use all-round bombing propaganda, which is not much different from brain platinum advertising, once, twice, three times, which can always deepen the impression.

This is the way of playing.

But he prefers the fine operation that maximizes efficiency, according to different situations, according to the time and conditions, so after discussing with Yuanmen Film and Television and Nanhu Satellite TV, their team did not rush to set an accurate publicity plan, but waited until the Douqi Apocalypse officially began to promote, and then felt brazen to take a ride.

Looking back and smiling, a gentle knife.

After Cao Fangfang's efforts, the other actors of Xiansin, including everyone in the main creative team, followed the formation, and most of them chose to steal the picture directly, and moved the ghost drawing talisman of Cao Fang's own graffiti to their own Weibo to start publicizing.

The content is much the same.

Then Mr. Wang allocated the last bit of publicity budget and bought two hot searches to maximize the benefits.

The crew's propaganda brother had a very clear idea, and he told Mr. Wang: "The three key words should be reflected, and the audience can't remember too much information." ”

"First, the name of the play should be mentioned to deepen the impression;Second, Cao Fangfang's name should be mentioned, use his popularity to attract traffic, he has been so popular in the past two years, many people don't follow the drama, or are not interested in Xianxia dramas, but when they see Cao Fangfang's name, they will also click in to take a look, this is all heat. ”

"Three, tell the world that we really threw all the money into special effects!"

As a result, these two hot searches that took turns to occupy the top five on the list appeared.

[The fairy sin crew is so poor that they can't afford to hire an artist]

[Cao Yifang's hand-drawn drama propaganda concept map]

The onlookers, who did not know the truth, clicked in with curiosity for a moment and found a series of kindergarten-level colored crayon drawings, which immediately sprayed rice.

Netizens' requirements for happiness are as simple as that.

[What kind of monster promotional picture is this!Handwritten frost effects and fire effects are baa!]

[Q version of the big-headed character fan poke in the cute point hahaha!]

[Is it really so poor, curious...... I couldn't find a trailer for the show. 】

Unlike the vindictive apocalypse, which released a delicate trailer of the finished product early, Immortal Sin has always been selling this pass.

Nanhu Satellite TV's TV promotion uses several leading actors to face the camera dryly, and then speak dryly.

At this time, there were already many sane viewers who realized the strategy of the immortal sin and angrily denounced it:

[Blindly touching porcelain publicity, crying poor from beginning to end, saying that the money was spent on special effects production, but he couldn't come up with any decent trailer...... Playing propaganda like this, in the end, the audience's psychological expectations are too high, and they are afraid that they will be cool. 】

[That's right, after all, the funding of the Douqi Apocalypse is more than three times that of Immortal Sin, and it is said that it is produced by the special effects team that participated in the production of Avatar, but I checked it, and the Divine Painting Kingdom is a new company that has just been established in 18 years. 】

Nowadays, the use of online trolls has long been the norm, and both sides are using the power of trolls to guide public opinion.

In addition, peers are enemies, and other domestic special effects companies have also spoken online:

[Hu Yuelong and several partners have indeed participated in the special effects division of many blockbusters in the United States before, but what they have done is only a small part of the leftovers, which is far less lofty than the fairy sin propaganda. As far as I know, most of them were not in the industry specializing in special effects production before, and several of them were amateurs engaged in illustration and game art design. 】

At this time, an incredibly short trailer was released.

The official propaganda Weibo of Immortal Sin uploaded this video three days before the official broadcast of the TV series.

There are multiple versions of the vindictive apocalypse even the trailer, as well as three pilot films, special effects scenes of literary drama and martial arts, which are classified and readily available.

The teaser of Immortal Sin is only ten seconds long.

From Cao Fangfang's impression of the publicity and creativity of a certain kun raising game in his previous life.

Magnificent, curious.

Ancient Divine Beasts are always eye-catching.

And that scene...... But the money burned the hardest, and it was really unreasonable not to take out a fragment to drain the traffic.

Just when everyone was questioning how much money Immortal Sin had spent on special effects, they saw this short trailer that made people tingle.

……

Endless desert.

The camera flies through the air.

Cao Fang lay naked in a swirling desert pit, as if he had been drilled deep into the desert by a drill the size of a mountain not long ago.

There was no mosaic, because his whole body was glowing white, and he couldn't see the place of shame clearly anyway.

In close up, the blood on his face and body evaporates at a rate visible to the naked eye.

The white light dissipated, and Cao Yifang's hair was scattered, but his face and upper body were white and clean, as if he had steamed a cross-century sauna, and by the way, he brushed it thoroughly with the rich woman's happy ball inside and out, and his skin was crystal clear and jade, white and red.

A gust of wind blew, and the black knife peeked out of the sand.

Then it flutters, it flutters faster and faster.

He opened his eyes, and the sunlight in them flickered.

It's dark.

Suddenly it was dark.

The camera cuts to a city outside.

The people who had taken refuge were hurrying into the city, and they seemed to hear something, and suddenly everyone stopped and looked back.

On the incomparably tall city wall, a row of brightly armored soldiers had a look of extreme fear on their faces.

They looked into the distance.

A dark night was coming.

They looked up.

The camera switches to the perspective of a child who has not yet had time to run to the bottom of the city, because there is a huge vibration sound in the air, like an endless thunder, the earth, sand and stones around him shake and jump, and his parents cover his ears and shrink under a big tree.

The child raised his head and saw through the gap in the branches of the tree and saw a scene that he will never forget.

Half of the sky that could be seen was obscured by a huge wing.

It looks like a bat's wings, but with black wings.

At the base of the wings are attached to the massive body, each scale glittering with the sheen of death.

The child's eyes widened and trembled with fear.

The monster flapped its wings, and the hurricane swept away, flying sand and rocks, and the camera shook for a while.

End of screen.

People who saw this video on their phones were better, and they were really shocked when they saw it in front of their computers.

Under the official Weibo of Immortal Sin, the first reply has two lines of exclamation points.

[How was this filmed!!!!!!!!!!!!!!!!]

Then came the virality, with clicks and retweets increasing at a terrifying rate.

[Are you sure this is a special effects shot from a TV series?!Really?!It's not a clip from a foreign monster movie?!]

[What kind of monster is this?!Is it a dragon?But it is neither like a crooked national dragon nor a Chinese dragon!]

[I'm so excited! Just rush this trailer, I'm sure of this drama!]

[, there's a sense of déjà vu of a nightmare!]

[I want to ask...... Didn't all of Immortal Sin's budget go to this trailer?!]

In any case, the purpose of the propaganda has finally been achieved.

A few days later, the two dramas were broadcast one after another.

……

At the beginning of November, Cao Fangfang had already reached the freezing point and moved to the filming of the last idol drama of the year.

In the office scene he built, he was busy nesting in his office chair, and turned on the tablet to see if there was any update to the latest episode of Immortal Sin.

After half a month of fighting, the ratings of the two dramas initially showed a stalemate, and at this moment the immortal sin gradually gained the upper hand.

No way, after all, the advantages of others are relatively much greater.

He hesitated several times before clicking on the comments on the gluttonous network, squinting and not daring to look at it.

Because both dramas were scolded very badly.

Although the ratings are good, it is the first time since he has been in the industry that he has been scolded by so many viewers, and this feeling is really uncomfortable.

Who made him a screenwriter?

[The original party couldn't help but want to strangle the director after watching three episodes!]

[Strangle the screenwriter.] 】

[How can an actor let him be a part-time screenwriter? He doesn't have time to read the original book at all, the characters and storyline have changed beyond recognition!]

[I just want to know, why the King of Ten Thousand Demons was not included in the harem, this is the most popular female character in the original book!

[Half of the female characters have been cut.] 】

[Isn't it really a joke to let Mi Yanxi play the best third prince......?

[Cao Fang came out to apologize. 】

[Singularity website and the great god authors, can you not discuss it, can you not let people change these things casually in the future......?

Cao Fang squinted and looked at it with a wrinkled face, and finally there were still a lot of praises.

In fact, he mainly offended the original party.

In the past online adaptations, screenwriters were scolded and scolded, anyway, most screenwriters were behind-the-scenes workers, and they were not famous, so they would not be named.

But Cao Fang can be popular, and the scolding is ugly, and he can hang out the eighteen generations of his ancestors.

But the good thing is that ...... Most of them are ordinary, I haven't watched them, but the audience who brushed up on the TV series before and after meals, and the attitude of the performance seems to be relatively satisfied.