……

The film and television industry is a highly uncertain industry.

From 2018 to 2019, Cao Fangfang's rapid development in the two years, in fact, the overall environment of the entire film and television industry is not good, which can be said to be the ice age of the film and television industry after the bursting of the capital bubble.

Under the calm water, the drama of divestment and withdrawal is staged in turn.

Behind it is the residue of blood and tears, except for the evaporated banknotes.

The tears of the capitalists, the blood of the laborers.

The withdrawal of capital is because it has been hurt, and even the two richest people in China who are invincible on the Internet have also suffered setbacks in the big entertainment sector.

Of course, they don't care, because failure is also part of a strategic attempt for such bigwigs.

In contrast, other capital holders are more miserable.

In the past, when capital first entered the entertainment industry, the holders took the coal boss as the benchmark, and these first-generation local tyrants who had eaten enough policy dividends held heavy cash in their hands and looked for opportunities to make money everywhere.

Then there are more people who have no culture and don't know how to do it, and they want to cry without tears because of the bad movies made by countless PPT entrepreneurs.

The film and television people initially scolded the coal boss, and later missed the coal boss, because in comparison, the coal boss is really stupid and cute, they just stuff money, and occasionally stuff a few relatives and second wives to mix the main role and be satisfied...... But later new capital is not satisfied with this, they hope to set up professionals, laymen to manage insiders, from content production to post-publicity.

And then it flutters down the street and looks good.

In the new century, the power of the Internet has slaughtered all sides and is invincible, so a large amount of capital has entered the entertainment industry with great momentum by taking advantage of the strategic play of the Internet.

They rely on accurate calculations from data to produce simple and crude formulas.

Big IP + famous guide + traffic star = explosive.

At that time, some people in the Internet industry even put forward the theory that "screenwriters are useless".

The core logic is also very simple.

What does a screenwriter do? Write scripts for film and television dramas!

Who knows if they write it out or not? If one or two professionals say it's good, it's good? I don't know! So we won't know if it's good or not until it's made into a finished film and television drama and let the market see it.

The benchmark for good or bad is commercial profitability.

With such a large cost investment, the risk cannot be assessed, how unsafe it is.

……

Under the dim street lamp, the crew set up a scene next to the railway under the elevated road, Cao Yifang's head was bandaged with blood-stained gauze, and his gray suit was stained with blood and mud...... Don't worry, it's the makeup from the show.

He's not going to have a second car accident.

Cao Fangfang has just completed one of his own blasting scenes, and he is reasoning with Hao Yunlai at the moment.

That's right, he can now bring his own exclusive screenwriter to filming, and if necessary, he can fine-tune the script's lines at any time, and even discuss and modify part of the plot.

However, he did not abuse the power of the popular star for the time being.

When Hao Yunlai heard the uselessness of the screenwriter, he was so angry that he almost swallowed the chicken leg in his hand!

"Why?!"

Cao Fangfang stretched out his hand and pressed it falsely, signaling her to be calm, "The screenwriter is useless, and when the script becomes a film and television drama, the cost has already been spent, tens of millions or even hundreds of millions, and the cost of trial and error is too high." ”

He scoffed: "And big IPs are works that have been tested by the market, and the market has proved that these are very popular, so the risk has been reduced in the upstream of the industrial chain." ”

"They don't understand bullshit! That's the stupidity of the layman!"

Hao Yunlai is an easily excited girl, she brandished fried chicken legs, her mouth was full of oil, and she angrily reprimanded: "Can the Internet be the same as the script of film and television dramas?! The carrier is different, the depth is different, and the structure is different! They deserve to die!"

"It's a loss, the former famous director may not understand the current audience, the traffic of traffic stars is false, the IP adaptation avalanche, and the traffic of original fans has been transformed into a piece of. Cao Fang gloated: "The only thing missing from their formula is the screenwriter...... So the old man wants me to start my own screenwriting studio and train you. ”

Hao Yunlai respects Tian Anbang very much, and she is right: "Professor Tian said that the most neglected screenwriting link in the entire industry chain is actually the link that can best control risks, those Internet people are completely wrong, we use experience and technology to control the basic quality of films, we are like experienced doctors......"

Cao Fang squinted at her: "Are you experienced?"

Hao Yunlai's old face turned red, and he took a bite of the chicken leg to suppress the shock.

Cao is now thinking about how to cultivate a group of well-trained script writers, like the Hollywood writers...... If there is no general environment, is it okay to focus resources on these potential young screenwriters?

"Going back to what I said, the film and television industry is a highly uncertain industry. ”

Cao Fangfang said: "I want to form a team that can adapt to changes, for example, now, for a drama to be popular, in addition to having good content, it must also have a suitable publicity plan." ”

He suddenly shouted into the distance: "Yomo! Is the live broadcast ready?!"

In the distance, a hoarse shout came from the tent: "There are already 10 million people waiting for you in the live broadcast room!"

……

Today is different from the past, and the days when you could only watch TV dramas after tea and dinner are gone.

In the era of information explosion, there is too much information, even if there is earth-shattering news today, netizens will forget about it a week later and chase the next hot spot.

In this case, the promotion of TV dramas must adapt to the times, establish topic images, and continue to attract attention to create national popularity.

Never believe that good content can push everything, society is not so simple and beautiful.

The propaganda line studied by Cao Yifang and others is in two directions.

The first is to take advantage of Cao Fang's own popularity.

Before the broadcast, he will hold a live broadcast for three consecutive days, interact with fans at close range, answer questions, and promote new films...... This kind of time-consuming and laborious operation is very effective.

Selling CP: At the same time, using the topic traffic of Mi Yanxi and Cao Yifang, on the one hand, let go of rumors of discord in the outside world, and on the other hand, the two frequently interact, whether it is Weibo interaction or live broadcast interaction, causing controversial topics.

Especially some rotten girls...... I like to think about it.

Cao Yifang personally doesn't like to be thought like this.,He saw some original fanfics on the Internet before.,There are pretender homo people.,There are more realistic homo people.,He and Liu Meng、Chen Xuanyi、Zhang Yang and others are the protagonists.,The content is unsightly.。

He only felt sick.

But...... When he began to take a far higher income than ordinary people, part of his privacy had already been sold to the public, and he had nothing to say, but endured it.

Besides, people are not profitable......

What he didn't know was that on many websites, there were actually many people who used their own personalities or even real names to make money.

Either way, the results are outstanding.

The second item is porcelain marketing, which is a very obscene way of playing.

Since it is a competing product, it fights hand-to-hand and rubs against his popularity, which is referred to as hitchhiking bundle marketing.

Vindictive apocalypse sells quality.

[Special effects masterpiece!Fantasy movie texture!Trench Hollywood-level special effects team!Real scenes!]

Immortal sins also sell quality.

[The national style special effects that are completely different from the Douqi Apocalypse, the real Xianxia ink style......! ]

The vindictiveness sells feelings, and the immortal sin also sells feelings, and even said that the original author added a few more chapters to attract a wave of popularity.

The vindictive selling official media praised it, and the propaganda officer of the immortal crime rubbed it up to congratulate him, and then the next article moved out of the article that the pretender was praised by the People's Daily, and then moved out the two dramas that were written by Cao Yifang and hyped up.

Horizontal, rubbing the competing products next door, vertically, rubbing the starring last masterpiece. It's outrageous.

The drama next door couldn't bear it anymore, so he began to sneer and post four photos of the One-Punch Man figure, the first one is exquisitely made, the fists are bruised, and the eyes are sharp and serious, the second one is a lot rougher, the cloak is wrinkled, like a used tissue, the eyebrows and eyes are distorted, the third is worse, and the fourth looks like a bald head.

The official Weibo of the vindictive apocalypse seems to be just forwarding the Internet joke: [Party A always asks me, why do you ask for such ......a high price? The first genuine, the second high imitation, the third digging treasure sale, the fourth clearance sale nine yuan nine global free shipping!]

At this time, they didn't want to name names, otherwise wouldn't it make the immortal sin rub off the heat?

But soon, the Immortal Sin crew seized the strange shortcomings of the vindictive crew's costumes and hairstyles and started a new wave of porcelain-touching publicity.

Comparison pictures of various character makeup photos began to circulate wildly.

The vindictive apocalypse is actually very ambitious, wanting to create a different world from ancient China, so their costumes and scenes integrate a lot of Western magic elements, but after all, they are Chinese actors, and the scene costumes can't really be as exquisite as the movie, so from an aesthetic point of view, it's really not beautiful.

Fairy sin is a lot more ingenious, anyway, Xianxia's costumes are mainly elegant, the entire cultural background and costume temperament agree, the audience has a sense of substitution, and at first glance, they feel that the style of this house is more pleasing to the eye.

In fact, this kind of comparative publicity played a small role, but it angered the director Zhou Hongjun, who personally sprayed on Weibo, denouncing the Immortal Sin crew's porcelain propaganda behavior, and said openly: "The total production cost is less than 200 million, please don't compete with our 600 million big production for special effects? Please have a little grace and self-knowledge." ”

The leading actors, led by Gao Xingyu, began to forward and posted promotional photos to start the last round of offensive before the broadcast.

Gao Xingyu even called on friends in the circle to help him publicize, after so many years, there are still a lot of friends of the first person in China, and the momentum suddenly became huge.

And Cao Fangfang's side is the same, in the final publicity period, he personally spent the propaganda map.

The crooked villain, the crooked sword, the kindergarten-level color scheme and background, he just posted it on Weibo.

In response to the local tyrant propaganda of the crew next door, he carried out the crying poverty propaganda to the end.

[Don't ask me why the promotional image is a meme-me-...... Our crew's money has been used to smash special effects, and there is no publicity fee, please forgive me...... Can I still paint?]

The last picture is a self-portrait, with Cao Fang's own twisted smile and demonic eyes.

The degree of collapse refers to Naruto's Chapter 387 Penn of the Earth Explosion Star.