"Transformation?" Wang Siheng sighed, "It's not that we haven't thought about transformation, but what can we do? Besides, those equipment will be wasted, and workers will have to re-learn." ”

It's easy to say, but it's too hard to do.

"Is it just dragging on? Now that the canneries are thrown to the city again, how can the city solve the problem and pay a lot of money every year to subsidize it? When will this be a head?"

Although the canning factory will not hire any more workers, there are hundreds of people now. There is a large salary every month, and at the end of the month, there will be people lining up to reimburse medical expenses or something, even if these people are no longer working, they will reach out for pensions.

Other companies can retire, why canning factories can't? We are Bingcheng people, and Bingcheng political axes must be managed.

Transformation is a short-term pain, and non-transformation is a long-term pain.

"But how do you say that the canneries are still transformed? The purchase of new equipment, not to mention the high price, may not be able to revive the dead. What can you do with today's old equipment?"

"I know of several successful canneries. And you've definitely heard of all three of these brands. The first, the coconut tree, was originally made for canned coconut fruit and pineapple, and later switched to selling coconut water, which has now become a state banquet drink. ”

"The second one, Lehaha. Lehaha's eight-treasure porridge factory was originally a canning factory, and now how popular Lehaha is can be seen from the shelves of the small store. ”

"The third, Huiyuan, was originally also made of canned fruits, and later changed to the production of fruit juice, they just took out a loan to introduce the production line from abroad, and used the product to offset part of the payment, and now it is one of the leaders in the domestic juice industry. ”

"Without transformation, you can develop successfully, but it has failed, and if you want to develop again without transformation, it will be too difficult. ”

"What do you mean, our canning factory has switched to selling fruit juice?" Wang Siheng began to think, juice seems to be good, there are fewer on the market, and there are fewer products, which means that there is little competition.

"Yes, and it is also distinctive, not like everyone else. ”

"What else is the special feature of fruit juice, it is nothing more than fruit juice, and then add some water and flavoring, isn't it all the same?" Wang Siheng was a little puzzled, is there anything special about this?

"Coconut Tree brand coconut water, this is their specialty, no additives, pure natural, this can be liked by everyone. In fact, they also made other kinds of juices, but then they gave up, and coconut water was the most cost-effective. ”

"There are many kinds of juices, and if you produce everything, it will give you a feeling of being full of products, but it will also give you a feeling of not being distinctive. ”

Wang Haoan picked up a bottle of canned food on the table, poured out a bowl of canned soup inside, and handed it to Wang Siheng: "You taste this." ”

"Isn't this just canned soup? To be honest, I don't really like canned food, but I do like canned soup. Uh~~ You mean, canned soup is sold as a drink?"

Wang Haoan rolled his eyes, can you really think about it. Canned soup is sold as a drink, what to do with the leftover canned pulp, feed the pigs.

"Crush the pulp and make it according to the recipe for canned food, do you think anyone will like this juice?"

"I think it will, but will this work? I see that other people's juices are clean, won't we be very muddy?"

"Natural juice, that's what it is. And if it is cloudy, it will give people a stronger feeling, and feel that there is less water. Of course, in fact, this viscosity can also be formulated by additives. ”

"You see, we don't have any fruit suitable for juicing, but there are ready-made procurement channels, right? Peach juice and hawthorn juice are more suitable, and orange juice is enough, no one buys this thing now. ”

In the first two years, concentrated orange juice was very popular, and the so-called concentrated juice was not pure natural, but the taste made with many additives in it, and a little poured into the cup, plus water was juice, but now no one drinks it.

"I see that peach juice is also made, but we only make hawthorn juice, isn't it not good?"

"Why not? Do you know the benefits of concentrating on one product? That is, when you think of a brand, you can think of hawthorn juice, and when you think of hawthorn juice, the first thing that comes to mind is the brand. ”

It's like an appetizer in the previous life, it's nothing more than a hawthorn juice drink, with no other features, but the sales are not bad.

"Many people like the sweet and sour taste, hawthorn is originally sweet and sour, made into hawthorn juice, retains this taste, or even sweeter. You know that sour things are appetizing, and hawthorn juice also has this effect. ”

"When selling a product, you can't just think about the taste, but also make a fuss about other aspects. Just like many of our Manchurian food products, which focus on nutrition, this hawthorn juice should focus on promoting efficacy. ”

"When the hawthorn juice is ready, I will consider whether to add other products, but I suggest that each product be given a new name, so that the product is tied to the name. ”

In the previous life, where did this method appear most often, not food, but medicine. Drugs come in all sorts of names, but in fact many of the main ingredients are the same.

However, the scientific name of the drug is not easy to remember, many of them are relatively awkward, involving some professional terms, and even some words that everyone does not know well.

It's different with the product name, and it's easy for everyone to remember.

"Boss Wang, are you sure there is a market for this hawthorn juice?"

"Sure. Have you noticed that the living conditions of many families are better now, and some families can even eat meat, chicken, duck and fish at a time, but the meat is relatively greasy, and some people do not like to eat vegetables, what should I do at this time? A bottle of hawthorn juice can solve the problem, and it can also lubricate the intestines. ”

"You don't have to worry about sales, I can help, but you can't save the cost of the dealership, and you also have to have a sum of money to advertise on TV. ”

Some products of Manhan Food can have good sales without advertising, and that is because everyone recognizes the brand. Bingcheng Canning Factory is different, who knows their brand, even Wang Haoan doesn't know what brand they have, he is still a local.

"According to your plan, then the advertisement should be prepared at least three million, which can be advertised on the satellite TV channel of the three northeastern provinces, and the equipment only needs a new filling equipment, which may be more than one million. Plus some start-up capital for purchasing materials, more than five million is enough?"

"Didn't you figure it all out, why, do you think it's less? If you spend more money, the better the effect will definitely be. ”

"Forget it, it's okay to give five million a try, it's nothing more than the wages of those workers for two or three years, and the city can still squeeze it out by gritting its teeth, and 10 million, the city really can't get it. ”

"It's not just about updating equipment and adjusting direction, but also about management. If you look at these cans, it is obvious that the production management is lax, and if this point is not solved, no matter how much money is invested, it will be in vain!"