Although AnJie has made it clear that it will not wholesale clothing to them, there are still people who come to get business cards, because they have heard that AnJie does not have agents in some provinces.

Although it is a western province, if it can be won, there must be a lot of profits, but after hearing that it must open stores for self-sale, most of them have retreated.

In the western region, there are not many people in the provincial capital, and the place looks very large, but together, the market is not as good as a province on the southeast coast, where many people still wear their own national clothing.

Some people plan to go back and talk to AnJie about the conditions, such as opening a total of 10 stores in the five western provinces, counting the five western provinces as one agency area, reducing the deposit, or paying for the goods before payment.

Guo Jijie did not agree, but he did not completely refuse, he wanted to discuss it with Wang Haoan. And you can also talk to the agents who originally swallowed this market, and ask them if they are willing to actually win this market.

When Wang Haoan came back in a circle, there were still many people around Guo Jijie, but there were still some people around Xu Xiaotian. Wang Haoan walked over to take a look, Xu Xiaotian not only distributed Anjie's brochure to everyone, but also sent an opening invitation, the opening invitation of Xiaotian Shoe City.

"Mr. Xu, you will look for an opportunity to take advantage of this expo to promote Xiaotian Shoe City. Wang Haoan quipped.

"Isn't there also a two-person stake in Xiaotian Shoe City, when it opens, if no one cheers for it, how lonely it is. Besides, these people may not go, at most they are looking for someone to send a flower basket, and I don't know who got it first. ”

These are all exhibitors in the clothing category, but many clothing companies also have a footwear business, such as Li Twist Company. They may also be able to become partners of Xiaotian Shoe City, even if they can't, they will be able to get by on face, and a flower basket is only a few dollars.

For Xiaotian Shoe City, there are many flower baskets to congratulate the opening, which can also elevate the status of the shoe city, and it is easier for everyone to believe that there will be no inferior products in Xiaotian Shoe City.

In particular, some individuals who do distribution, one by one, plan to go over to see, they inquire very clearly, Xiaotian Shoe City not only does retail, but also wholesale. Maybe you can buy a batch of goods from Xiaotian Shoe City, sell them to other places, and make a profit.

"Those shopping guides have been trained, right?"

"They are all dug up from big shopping malls, and they are guaranteed to be young and beautiful, and they speak well. How do you say that we will open a promotion, this is generally to buy a pair of shoes, and no one will buy two or three pairs at once, right?"

This can't be the same as the promotion method of Anjie clothing, you can buy clothes with a three-piece set, few people will buy shoes like this, right?

"Isn't it okay to send socks?" Guo Jijie didn't know when he came over.

"A pair of good leather shoes is hundreds of yuan, and you give a pair of socks for five cents?" Wang Haoan pouted, there was no surprise at all.

"Then how do you say to promote?" On the first day of opening, we must do promotions to increase popularity, otherwise the opening will be deserted, and business will be good in the future?

"Provide three guarantees of service for the store. ”

"What do you mean?"

"It is the three guarantees of repair, replacement and return. It's not the manufacturer who is responsible, but the store who is responsible. Of course, this part of the cost can be spent by the manufacturer, and the manufacturer also has three guarantees of service, right?"

"Some have, some don't. "Xu Xiaotian has a lot of leather shoes ordered from a small factory, where did he get three packs.

"If not, then only the store is responsible. Within a month, open the glue, open the line, break the bottom, etc., the store has three guarantees, first run the word-of-mouth, and then you can open a branch. ”

"A month, Mr. Wang, it's normal for leather shoes to be glued for a month, if this is also returned, we will definitely not make money, and we may even lose money." ”

What is returned and exchanged is old shoes, so how can they be sold? They can only be sold to dealers who go to the countryside to sell second-hand goods, so that they can sell them cheaply, but how much money can they sell?

"The repair of glue and thread is to give them money to go to the shoe repair stall to smash a circle of thread, or to buy them a bottle of glue. If you break the bottom, you must replace it, or give a refund. ”

"I remember you assured us that the quality of these shoes is very good, so you don't have to worry about too many returns, and it's best not to even ask us for repair. ”

"If you want to run a brand, quality is key. As long as our quality is good and there are many types, then there will be a steady stream of customers coming in to consume, who doesn't like more choices?"

"If you find that there is a problem with the quality of any batch of shoes, you must take them off the shelves as soon as possible, and you can throw them out together at a low price, and explain these things to the other party, and you must not continue to sell them on our shelves. ”

"So according to you, the three packs are just a gimmick to give customers a peace of mind?" Guo Jijie understood.

"That's right. But we really follow this as well. Therefore, there is no need to worry about customers taking shoes and finding them, just replace them with new ones, just let other customers see them, and we can do what we say. ”

"This is just one of our promotional means, you can have socks when you say socks, you can also have two pairs of discounts when you say you say, but in fact, there is a simple way, that is, the whole site is 88% off. ”

"Discounted sitewide, buy a pair and get a discount?"

"Discount, the same three-pack service, socks. ”

"Isn't there no profit in this way?" The gross profit of a pair of shoes is very high, but the store rent, the salary of the shopping guide, the transportation and storage costs, and some other expenses are not low.

"How much do you have these shoes on your feet?"

"The purchase price is about thirty-eight, eighty for retail, and fifty-five for wholesale. ”

"The retail price of these shoes should be 100 yuan, but we opened a big deal, and the whole site was 88% off, so we only sold 88. And if you buy two pairs, you can get another nine percent discount, and you can only sell them for seventy-nine yuan. ”

This is a common means used by many merchants in the previous life, it seems that it is discounted, but in fact, they will mark the original price very high, and the discounted price should be their normal retail price, but many people feel that they have taken advantage of the discount when they see it, so that they can increase sales.

"I understand, I'm going to arrange it and reprint some more flyers. Xu Xiaotian suddenly realized that he could still do this.

Guo Jijie looked at Wang Haoan: "Where did you get so many ideas in your head, you have different methods every time you promote, who did you learn from?"

"Actually, this is not the first of its kind, and in many places, people have already used similar methods. The most important point of promotion is not to attract customers to come in and consume, we just need to think that we are consumers and see what will be exciting. ”

"Of course, this is of little use to you, you have never been short of money since you were a child, and you can't understand this mentality, but most of our customers are not rich, so discounts and three packs are tailor-made promotional means for them. ”

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