"Son, let me tell you, when I went out to buy vegetables today, many people asked me where I bought this dress, is your down jacket sales particularly good?" Li Fangqin returned home, and before the vegetable basket was put down, she began to shout.

"Mom, is there anything strange about this? Anjie clothing's down jacket is fashionable and looks good to wear, who doesn't want to buy it? Not only individuals, but many factories and units have ordered down jackets, planning to send them as year-end benefits. ”

Wang Haoan crossed Erlang's legs, down jackets are the hottest products sold by Anjie Company in addition to the denim series, and those casual clothes can't be compared.

"Son, you're weird, your down jacket is thinner than the one we produced before, and there is less down filled in it, why is it more expensive than ours, and so many people buy it?"

If the down jackets of their textile factory could have been sold so hot, how could the textile factory lose money? But in that case, I am afraid that the factory will not be able to reach the hands of my son.

"Mom, didn't you say it yourself that our clothes look better? You say the same clothes, one is good-looking, the other is ugly, you spend money on clothes, which one are you willing to buy?"

"That's different, how ugly can it be, just dress warmly? If you are as thick as our previous ones, look good, and sell a little more expensive, your obvious cost is lower than ours. ”

Why is this low cost and expensive to sell? Everyone can feel that this down jacket is very thin when they touch it with their hands, so why are they willing to buy it?

"Mom, even if it's cold, how many days can it be cold? Our ice city is cold enough, but the weather is relatively cold from December to March a year, and it would be good to add a sweater when it is the coldest time, and when it is not particularly cold, our down jacket is definitely enough." ”

"And it's not that we don't have thick money, but the style has also been changed a bit, and it is more expensive. And don't you notice that our long down jackets sell the best?"

What is the advantage of the long style, after wearing it, it is warm up and down, and it is especially windproof. When you get to the house, you can take off the down jacket and wear less inside, so that the whole person will not be so bloated and uncomfortable.

What did Northeast people wear in winter before, fur coats, cotton coats, big cotton jackets or something, those all had one thing in common, that is, Shen.

The clothes are heavy, and you will naturally get tired when you wear them, and the down jacket is very popular with everyone because it is light. But at that time, the merchants were so real, and there was a lot of down filled in it, and it was very bloated.

When you put it on, the whole person is twice as fat, and it is very inconvenient to move.

Before Wang Hao'an's rebirth, down jackets have undergone a long period of development, and the styles have long been diverse. Wang Haoan just made a few random suggestions, let them make a pattern, and then began to produce at full strength.

Fortunately, several branches in the south have started, and Anjie's production capacity has increased a lot, otherwise this year's down jackets may not be enough to sell, and the advertising cost will be wasted.

"Mom, what years are you now, and you still think that when I was a child, everyone would be very happy when they had a cotton coat? Warmth is no longer the only criterion that everyone pursues, but only one of the criteria. ”

"But it's good-looking, and it's loved by everyone, adults and children. Think about the clothes you produced before, you all relied on buying a few popular models from the south, and then dismantling them to make patterns and imitate production, right?"

"But down jackets, there are no popular styles in the south, and the former leaders of the textile factory think that warmth is enough, which is completely wrong about everyone's pursuit of clothing at the moment. ”

"The biggest feature of all the clothes in AnJie is that they are fashionable. Perhaps some styles are already popular abroad, but in China, they have not yet become popular. ”

"The fabrics and fillings we use are available in all garment factories. As for the quality, although it is good, it cannot be said that others are a lot stronger, our biggest advantage is that the style is new and good-looking!"

"Mom, think about it, when you knit sweaters, is it a new stitch, everyone wants to learn, why, because the clothes knitted by this new stitch are beautiful and different from the previous ones. ”

"When I showed you the picture, didn't you also fall in love with this long red dress at a glance? If everyone thinks it's not good, how can Guo Jijie agree to make the down jacket a product that we have focused on promoting in the past few months?"

Li Fangqin thought about it carefully, it seemed that this was really the case. It turned out that they had all gone into a misunderstanding before, and the style was the most important thing.

Eh, my son is so smart, these others can't think of it. College students, it's just different, they know everything.

"Son, this down jacket can be sold in our northeast, and no one will wear it in Guanli, right?" Li Fangqin thinks that Anjie Company has made this the focus of the past few months, is it a mistake?

"Mom, this is what you think again, right? Actually, after the New Year, you and my dad can go to the south to play two laps and have a good look over there, in fact, the winter in the south is also cold. ”

"You see the temperature is low here, but it's warm in the house, more than 20 degrees. There is no heating in the south, and they are the same inside and outside, sometimes below 10 degrees. There is also the western region, which is located on the plateau, and there are some mountains where there is perennial snow. ”

"Before, the down jackets on our side were too thick, and people in many areas wore them very hot, and they looked bloated and unsightly. It's different now, it's much thinner, it looks good, and the southerners will buy it. ”

"You say this down jacket can be sold to the south? south of the Yangtze River?"

How is this possible?

"Well, you can still sell it to Pengcheng. Although the coastal areas have a sea to regulate the climate, the sea breeze in winter is also very cold. There aren't many of them sold over there, but there are definitely people who buy them. ”

"Mom, you don't have to worry about the business side at all, okay. You still care about my dad, look at him, how busy he is during this time. ”

"Who knows. When Liu Aimin was the director before, he was so idle, look at your father, this director hasn't been straightened up, and he's tired day by day. ”

"I have to hurry up and cook, your dad said to eat early today, and there is still a batch of parts to be produced in the evening, he has to keep an eye on it himself, and he will have to stay up all night. ”

Wang Haoan was also a little helpless about this, he asked his father to go to Manhan Food Factory as the director, but unfortunately his father was unwilling, let his father not worry so much, he said that he became a leader, but also to play a leading role, even if he is not in the front line of operation, he can't do nothing.

Fortunately, there is no need to do manual work now, and his parents' health is much better than in his previous life, and Wang Haoan does not need to worry too much. He grabbed the phone on the table and dialed the number: "Hey, have you found the information I wanted, put it on my desk, okay, it's okay." ”