Guo Jijie sat opposite Wang Haoan: "Hao'an, you said you want to produce those down jackets with a particularly low filling amount?"

"It's very low, it's just a little less. Well, here's a sample, try it yourself. Wang Haoan handed the hanging down jacket to Guo Jijie.

"It seems to be okay. But it's too light, will it make people think that the quality is not good?" Guo Jijie's words were more tactful.

"You want to say that people think it's a defective product, right?" Wang Haoan can understand these people's thoughts, but why can't these people understand his thoughts?

"This is a down jacket, not a cotton coat, not a leather coat, light, which is originally the characteristic of a down jacket. I ask you, when you wear a down jacket, is it just a shirt inside?"

"In Bingcheng, why do you have to put on a sweater or add an inner ~~ coat, Bingcheng is too cold. ”

"Do you think a sweater with this is not enough to keep you warm? Let me ask you another question, how long do you spend a day outside?"

"It doesn't seem like it's been a long time, but it doesn't mean that other people don't spend a long time outside. How many people stand outside for a long time, and they can bear it?"

"Pay attention to our product positioning, we are positioned as young people, how many young people are standing outside all the time? As long as he moves a little, his body will naturally be warm, and too thick will make them sweat and more uncomfortable. ”

"And we have less filling, and the cost can be reduced a lot, but the price doesn't need to be lowered, because our down jackets look better and are not bulky. ”

"And we don't have a particularly thick one, those selling prices can just be raised, otherwise our selling price is too high, customers will feel expensive, so with a comparison, they can accept it. ”

Guo Jijie's eyes lit up, so the profit of down jackets will increase a lot? Even if the sales volume does not meet expectations, the profit will not be too small.

"I can accept this, but what does that down jacket mean, the amount of down is fifty grams, is it still called a down jacket?" Guo Jijie also thinks the same as those masters, this product has no market at all, and it will even lower the reputation of their brand.

"Jijie, you don't see the advantages of that product, slim and warm. It is enough to wear a puffer jacket of this underneath, and an ordinary trench coat can be worn outside, which is equivalent to a woolen sweater in nature. ”

"And this can be sold not only in the north, but also in the south. ”

"South, you say sell down jackets to the south?" Guo Jijie's eyes widened, thinking that he might have auditory hallucinations.

"yes. Didn't you stay in Nanyue, don't you think the winter there is not cold at all?"

"It's cold, too, but you can wear a sweater or a cardigan, and no one wears a down jacket. ”

"That's because no one has sold it before, if so, do you think there will be people who want to try it? And the south is not only in southern Guangdong, Jiangsu and Zhejiang, but also in Sichuan, Shu, Lianghu and other places are cold in winter, will they want to buy one of our down jackets?"

"But how long can you wear this dress? It's a matter of a month when it's cold over there, and you buy a piece of clothing just to wear it for a month? Most people can't bear it, right?"

Of course, Guo Jijie himself is willing, but their clothing positioning is mid-range, targeting the working class and young people, where are they willing to buy?

"This dress is not too thick, and when it is hot, you can unzip it, so it is no problem to wear it for three months. Why do you think southerners can't wear down jackets? We just want to subtly influence them to get used to wearing our down jackets instead of those thin cotton jackets. ”

"But you can't let the factory produce so much, it will definitely not sell out, and there will be a backlog. ”

"If there is a backlog, it will be shipped to the north to sell, let's say Bingcheng, the cold weather can last until April, and then we will no longer have to produce these thin down jackets. ”

"You can imagine how much more sales of our products would increase if we could get southerners to wear down jackets as well, and how much more profits would we make?"

"I'm just trying, and there's a chance it won't fail, but it won't be much. Once successful, it is equivalent to opening a completely blank market, how profitable will it be?"

"What's more, everyone thinks it's not good, do you think we have this kind of down jacket in our stores in the south, will it be more attractive, is it topical? Is it equivalent to advertising our brand and stores?"

"Okay, I agree, on the dealer's side, we can't put too much pressure on us. ”

"It's okay, they can sell it, and if they can't sell it, they will send the goods back, and a little shipping cost will be regarded as advertising money to expand their popularity. ”

It's a pity that the Internet has not risen yet, otherwise Wang Haoan would definitely have to make a hot search, and the advertising effect is absolutely good!

……

"Mr. Wang, is there a mistake in this distribution order?" The sales manager stood in front of Wang Haoan, holding a distribution list signed by Wang Haoan.

Wang Haoan took it and glanced at it twice: "That's right, I will deliver the goods to the agents according to this." ”

"Mr. Wang, there is no problem with the others, but why are the down jackets still distributed to Jiangnan?"

"Have you ever been to Gangnam?"

"I've been there, I've been to inspect the market there before. ”

"Have you been there in winter?"

"Mr. Wang, Jiangnan is also above zero in winter, why do you need to wear a down jacket? Even if it's cold over there, just wear a woolen sweater, right?"

People wear woolen sweaters, a shirt inside, and a single coat outside are enough, how can you wear a down jacket, it's not hot.

"Then let me ask you, how much is a good woolen sweater? Now the most well-known woolen sweater is Hengyuanxiang's, not to mention this, how much is a woolen sweater produced by those small factories?"

"How much does our down jacket cost? And have you seen the sample, this down jacket is much thinner than a padded jacket, right? It can also be worn as a jacket. ”

"I've seen winters in the south, and it's also very cold in the winter, especially in the morning and evening, or when it's cloudy and rainy, and you can feel cold when you wear a cardigan. ”

"This down jacket is very light and very thin, but it is warmer than a padded jacket, lighter than some thick jackets, and it is more convenient to move, do you think no one will buy it?"

The sales manager looked entangled: "Mr. Wang, what you said is good, but even if someone buys it, how many can there be? You ship so many to them, can they sell it? Can those agents be happy?"

Agents are not only middlemen, but also retailers, if they really join forces to make trouble, AnJie will also lose a lot.

"So tell them, if this can be sold, it doesn't matter if it can't be sold, return it, and we'll pay the freight." This year is just to cultivate the market, cultivate the habit of southerners wearing down jackets, and after a few years, they will no longer be reluctant to wear down jackets. ”

Many people think that southerners will never wear down jackets, but after really going to the south, they know that many southerners will wear down jackets when they are in the moon.

The sales manager really couldn't understand Mr. Wang's idea, how could it be possible to train southerners to wear down jackets. This is like cultivating northerners not to wear thick clothes in winter, can they withstand the weather?

Well, who made the family the boss, but those agents are afraid that they will blow up his phone.