Chapter 528: A Year of Success
Nanyue, Yangcheng, established the last board of directors of Bao 96 years.
Li Jingwei sat on the main seat, full of spirit, and after seeing the year-end financial statements, he was very happy.
"Ladies and gentlemen, this is the last time we have a board meeting this year, and the next time we will hold a meeting, that is, next year, and I will also give you a New Year's greeting in advance. ”
"This year, we have changed a lot in Jianbao, first of all, the reorganization of Jianbao, the establishment of today's Jianbao Group, you have also served as the director and supervisor of Jianbao, I am loved by you and become the chairman of Jianbao. ”
"All of you have made suggestions for the development of Jianbao to help Jianbao grow faster and better, and I have also completed our goals and tasks in accordance with the strategy discussed by the board of directors. ”
"We originally only had one sports drink, but later we had two tea drinks, iced tea and warm tea. After the reorganization, with the efforts of Wang Dong and Han Dong, we acquired two brands, Tianfu Cola and Dabai Pear, which allowed us to grow our sales in the three northeast provinces and the five southwest provinces. ”
"Another benefit is that Coke is defined as a low-end drink, at least that's what all consumers think now, Coke is far from being comparable to Jianbao, which is everyone's success. ”
With the help of the Olympic Games, the name of Oriental Magic Water has once again resounded all over the world, and even let our Jianbao products be sold to the European and American markets, successfully entering those large supermarket chains and broadening sales channels. ”
"In this regard, thanks to the help of Mr. Kwok's Kwok Group, Jianbao has been able to perform like this overseas, and not only in the Southeast Asian market. ”
"The sales of new models continue to increase, and the classic models continue to grow, so it can be said that this year is the most rapid development year for Jianbao, even if the growth scale of Liangle Group is not as good as ours. ”
"Every time Coca-Cola, as a sponsor, expands sales channels in several regions, but this year, their expansion in the mainland has failed. ”
"People still prefer to build treasures, even in North America, our building treasures are very popular. When Jianbao was first established, it was tied to sports, and we are a sports drink. ”
"And now, we are not just sports drinks, but also energy drinks, which are chosen by many people who need a pick-me-up and relieve their fatigue, and that's progress. ”
"There is also good news to share with you, next year there will not be too many advertisements of Liangle Group in Huaxia, and those satellite channels, including CCTV, will not broadcast advertisements of Liangle Group, because they are restricted from publicity. ”
This point is the credit of Wang Dong. The multi-brand strategy was also proposed and implemented by Wang Dong. Of course, the development of the company is the credit of the whole, and it is all of us who work together to make the establishment of treasure brilliant!"
"Jianbao's sales this year officially exceeded 10 billion RMB, reaching 13.4 billion, of which the mainland market contributed 11.2 billion, the Asian market as a whole was 1.2 billion, the North American market was 400 million, and the European market was 600 million. ”
"As you can see, the mainland is still our largest market, and the rest of Asia is also doing better than the European and American markets. However, we only began to enter the European and American markets in the second half of the year, and even some channels only have one quarter, so it cannot be said that the European and American markets are not good, and perhaps next year, they will be able to match or even surpass the rest of Asia. ”
"According to the division of brands, Jianbao contributed 10 billion in sales, tea drinks are 3 billion, Tianfu Cola is 250 million, and Dabai pear is 15 million. ”
"Among them, the sales volume of iced tea is 2 billion, and the sales volume of warm tea is 1 billion. The sales volume of the Baobao sports type is 9.2 billion, the professional type is 500 million, and the innovation type is 300 million. ”
"Each of our products has made money for the company, and none of them are loss-making!
Everyone applauded loudly, and the development momentum of the establishment treasure was better than Wang Haoan imagined. Although the establishment treasure of the previous life shouted the slogan of more than 10 billion, in fact, it was never reached at all.
In 97 years, Jianbao will be able to truly have a popular drink with a single product exceeding 10 billion, and in this era when single product is king, it will officially become one of the world's top beverage companies.
In the previous life, because of the rise of the virtual sun, a lot of the market for Jianbao was divided, coupled with the rapid offensive of the Liangle Group, as well as the growth of other beverage brands, Jianbao began to decline before reaching the peak of theory.
Of course, this is also related to the fact that Jianbao Building has withdrawn too much funds, so that Jianbao Group has no way to give dealers better conditions, there is no sufficient funds to promote, and no new products have come out.
This life is different, the most popular tea drink is to establish Bao, Xurisheng this year's sales are only more than 400 million, less than 15% of the establishment of Bao tea drinks.
What's more, Jianbao has more than one product and a multi-brand strategy, which also allows Jianbao to occupy more markets.
"Of course, because we are expanding overseas, the expenditure is relatively high, and there are contracts with overseas retail groups, we have made concessions, and the payment period is a quarter, which is very harsh, but it is only the first year, the second year becomes a two-month settlement, and the third year is the monthly settlement. ”
This condition was also forced to be helpless, especially in the North American market, when they were squeezed out by the Liangle Group, they had to agree to these harsh conditions, otherwise they would not even have the opportunity to enter the channels of those retail groups.
As a result, the sales of Jianbao are very high, but there is not much money on the account, and there are still many payments that have not been settled, especially in overseas markets.
"This year is a year of success for us to establish Bao, everyone has a great contribution, although the company's books are not much, but also in accordance with the rules of dividends. ”
"I propose to take out 1 billion yuan this year and distribute dividends to shareholders in proportion. No matter how much it is, it really won't work, and the company still has to keep some liquidity. ”
The two directors of Sanshui Zhengaxe widened their eyes, so to speak, Sanshui Zhengaxe can share more than 400 million?
The only pity is that most of the taxes of Jianbao have been handed over to Yangcheng, but fortunately, Sanshui's subsidiaries have also paid a lot of taxes.
"Next year, Jianbao's goal is to go further, requiring the sales growth rate of all products throughout the year to reach 20%, and the mainland market and overseas markets are also in this proportion, I hope you will supervise your subordinate departments to let Jianbao grow into a world-class beverage giant!"
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