Shu Lihua sat next to the president of Baishi Cola Huaxia District, with a worried face, what will he do next year.

"Shu, this time we didn't buy the prime-time advertising of CCTV next year, and we lacked an important publicity channel. ”

Shu Lihua had a bitter look on his face: "President, it's not just us, it's also Coca-Cola." There are also many enterprises that have been deprived of the qualifications to bid for advertisements on CCTV. ”

"Well, what the hell is the reason? You mean, we can't buy ads at any other time except primetime?"

There is no prime time, and the effect will not be much worse if you use this money to invest in other periods, which is more intensive. But if you can't advertise at all, you're in trouble.

CCTV is a TV station covering more than one billion people, especially one set, which is the most watched channel in the world, and the ratings are also extremely high.

Let's take a look at the brands that have exploded before, which one has not advertised on CCTV? At the same price, in the United States, you can only advertise on a channel with a viewer of 100 million, and the gap is too big.

"Yes, we are in CCTV, and we won't be able to get a single advertisement next year. Because the central station came up with a corporate evaluation, mainly a corporate image evaluation, and ours was unqualified. When Shu Lihua first heard this reply, he was also confused.

"How can our brand be unqualified, we don't have any quality problems, we pay taxes as usual, and we don't even use some means to avoid taxes, how can we be unqualified?"

Corporate image evaluation, what is this statement?

"It's because we failed to fulfill the contract when we acquired a mainland soda brand. Our dispute with the local political axe is not over yet, and it is estimated that it is the report submitted by the local political axe that causes us to be unqualified. ”

The president frowned, that is the willingness of those local brands to hide, this is not easy to solve. Now they and Coca-Cola are negotiating with the local government, but there is no result.

They hope to get better conditions and exchange for more resources, but the attitude of the local political axe has also become extremely strong.

"There's no other solution, can't you be accommodating?"

Shu Lihua shook his head: "The order issued by the above, the people of Central Taiwan dare not be accommodating. This time, Huaxia Political Axe is ruthless, and I suggest that we solve the brand problem with Huaxia Local Political Axe as soon as possible, even if it is like Tianfu Cola, and sell it to some companies. ”

"Although in this way, our sales may decline, but at least we have opened up the original channels, with the quality of our products, as well as advertising, it is still no problem to beat a few local brands. ”

The president glared at Shu Lihua: "Do you look down on local brands? Don't forget, after Tianfu Cola arrived under the leadership of Jianbao, how rapid its development was, and how much impact it had on our Baishi Cola." ”

"I know, I don't blame you for those things, some people have a lot of criticism about you, have I said anything wrong with you? ”

"Yes, I will do my best. Shu Lihua breathed a sigh of relief, it seems that his position is kept, but this difficult bone has been thrown into his hands again, if he fails to satisfy the company, even if he can fulfill this contract, he will not be renewed, let alone promoted.

"Okay, then let's go and contact other star channels, we still need to do some advertising next year. Nowadays, more and more people watch cable TV, especially those in the city, and the programs of local satellite channels are more popular with ordinary people. ”

Hey, what if CCTV doesn't allow advertising, except for prime time, I can't watch it in other periods. There are so many star channels, and the ratings of many local stations are also very high, and advertising in prime time on these channels is not as effective as CCTV, but the price is much cheaper.

For the same money, if you can do a good job in several advertisements, the effect may not be much worse. It's a pity that it has changed from a central station to a local station, and it seems that the style of Baishi Cola has decreased.

But there is no way, if you don't fight for it at this time, and Coca-Cola takes it, they will be more passive. Beware of the establishment treasure, this time, maybe the establishment treasure is behind the back.

At the beginning, the Liangle Group joined forces to prevent Jianbao from entering the American market, but Walmart broke the deadlock, and I don't know what agreement they had with Walmart, and the face of the Liangle Group was not sold.

Isn't Jianjian Bao known as the overlord of the mainland, hum, you don't know that our overseas market development focus has been transferred to the mainland of China, and within three years, let you Jianbao become a sub-brand of our Baishi Cola!

"President, we can't advertise on other star channels. Shu Lihua said suddenly.

"What?!And why?"

"Or because of the company's evaluation, it seems that Huaxia's propaganda ~~~ department has issued a document, and the local satellite channels are not good, and the national newspapers are not good, we can only choose some non-star poor roads and some magazines to advertise, and the management is relatively loose. ”

The president's face was very ugly, and he realized that the development of Baishi Cola had encountered the biggest hurdle.

If there is no advertising, then this year, the local brand will be returned to the local political axe, coupled with the advertising offensive of other brands, not to mention the sales growth of Baishi Cola, it is impossible to maintain the current sales, and it will inevitably have negative growth!

After the negative growth, he, the president of the Huaxia District, is afraid that his good days will come to an end. No, this matter must be solved in a way, and if it can't be solved, then you have to find someone to blame.

The president glanced at Shu Lihua: "You go and negotiate with the local political axe, and I'll figure out a way to publicize it." ”

Shu Lihua stood up, walked out the door, and sighed.

He seemed to read something from the president's eyes just now. The development of Baishi Cola will inevitably be hindered next year, so it will inevitably be held accountable by the head office, who will bear this responsibility?

It stands to reason that it should be the president, but the president has a relationship with the director of the head office, and maybe someone else will take responsibility, and he, the vice president, has a high probability of taking the blame, after all, his relationship with other Huaxia executives is very general, because he is a Chinese, and the others are Americans, or Chinese in the United States.

It seems that he has to prepare for both, and if there is a problem with the development of Baishi Cola next year, if he takes the blame, it is also a good choice to find a good home in advance.

He still remembered that Wang Haoan seemed to have recruited him several times, maybe he could try.