The next day, the newspaper advertisements continued, and this time Magic7 was no longer pretentious, but unpretentiously published the introduction text of the Rubik's Cube and the list and address of the stores that could be purchased in the local area.

However, in addition to the advertising pages bought by Magic7, many newspapers took the initiative to mention the Rubik's Cube.

"It's a magic cube with an ingenious structure and incredibly complex possibilities. As a toy, it's hard to play with, but once you touch it, you'll appreciate its unbeatable magic. ”

Mathematicians at the University of California say that the Rubik's Cube contains exquisite mathematical beauty, and unlocking it can also appreciate the meaning of space. He enthusiastically recommended this little toy to his students. ”

These are talking about the "Rubik's Cube" itself.

"Magic7 shows us a novel advertising technique, that is, to use people's curiosity, comparison, to pay attention to the product from scratch, like a small worm, drill into people's hearts. ”

"There are new cases in the university's advertising and media majors, which are worth studying and studying. ”

These are said to be "advertisements".

As a result, the popularity of the "Rubik's Cube" remained high and caused countless discussions.

As for how many of them are "trolls" who have received money...... It is not enough for outsiders. In short, just by looking at the fact that Girard spent all the money except for the purchase of raw materials, one can guess that it must be a lot of money.

Thirty seconds of television commercials, plus newspaper and radio bombardments, were effective, and Girard was once nervous. On the day the ad aired, Girard was ready to stay up all night. However, less than ten minutes after the commercial aired, the phone call he received completely calmed down.

The order of 1 million is like an anchor, and the labor freezes Girard's mentality.

However, although Girard was no longer restless, he still did not get a good night's sleep. Because after that, the phone at Magic7's East Coast office in New York has not stopped.

The same goes for the Sacramento Magic7 sales office.

So, the next afternoon, Davidson had to call Evan to discuss whether to expand production capacity. Evan asked for his opinion. "According to the marketing department, as of 11 a.m., the total number of orders has reached 620,000, and of course this figure does not include the demand of the British gentleman," Davidson said. But even so, the order of 620,000 has taken us at least 25 days to complete. Therefore, my opinion is to expand production capacity, and implement it as soon as possible. ”

"We can consider adding production lines or something, but I think it is imperative to restart the recruitment of workers and implement 24-hour production. ”

Davidson said that there was nothing wrong with it, and Evan did not hesitate, and asked him to make an expansion plan on the spot.

……

Jerry Slocum is a 16-year-old middle school student in Chicago. He loves puzzle and puzzle games, and even when he's on vacation, he'd rather play puzzles at home than go out with his friends. He was the owner of the first televisions, and every night, Jerry had to watch TV before going to bed, so he also saw the Rubik's Cube commercial.

The first time he saw the Rubik's Cube, Jerry was deeply fascinated. Even, in front of his parents, who were watching TV together, he yelled out of frustration: "I want this!"

So, the next day, Jerry went out with a newspaper with the store's address on it.

With his remaining pocket money of five dollars and fifty-five cents.

It took Jerry more than an hour on his bike to find the store closest to his home.

For the time being, there are only four locations in Chicago where the Rubik's Cube is sold. The other Jerry needed at least half an hour more to ride.

The store is located in a department store and specializes in children's products.

Jerry went out early, and there were still fewer people in the department store at this time. He took the elevator to the floor where the store was located, and then found the store at a glance.

Because the store specially drew a Rubik's cube on the blackboard sign in front of the store.

Walking into the store, Jerry didn't squint, but found the person who looked like the boss standing behind the cash register, and said, "Hey, boss, give me a Rubik's Cube!"

The reason why Jerry thinks he is the boss is because he is now with his head down, holding a Rubik's cube in his hand, but no one dares to care.

The man looked up, glanced at Jerry, reluctantly put the Rubik's Cube on the counter, and then went to get the new Rubik's Cube placed under the counter and said, "Hey, this thing is really hard to play." ”

"Really, but it's hard, can I try you first?" Without waiting for the boss's permission, Jerry picked up the Rubik's Cube on the counter.

"Of course, please feel free. With that, the boss put an unopened new product on the counter, and then looked at Jerry like that.

Jerry is a puzzle solver, very good at summarizing patterns, after a few attempts he found some patterns, and in less than a minute he actually got a face.

"Wow, that's amazing, have you played it before?" exclaimed the boss.

"No!" Jerry said without raising his head, but unfortunately, he could only stop here, and when he wanted to fight the other sides, he had no clue.

Seeing that he couldn't recover in a short time, Jerry wisely chose to give up, and after returning the Rubik's Cube to the boss, he asked, "Sir, how can this be sold?"

The owner replied: "$4.99 including tax." ”

Jerry frowned, a little expensive, he tried to bargain: "Boss, can you get a little discount? Look, I've already helped you restore the side." ”

The boss shook his head and said, "The products in our store do not negotiate prices." ”

At this moment, another customer walked into the store and asked where the Rubik's Cube was.

Seeing this, Jerry reluctantly took out a pile of change from his pocket, counted 56 cents from it, and put the rest in front of the boss: "Please confirm." ”

The boss is a cheerful man, and looking at Jerry's appearance, he knows that he must have counted the money countless times at home. He pushed the new Rubik's Cube forward, swept the "pile" of money into the drawer, and said with a smile: "No need." ”

"You can take it apart on the spot and try it, and if you feel bad, I can make an exception to help you get another one. ”

"Thank you!" Jerry took the Rubik's Cube and nodded, "But I don't need it either." I can't wait to go home so I can conquer it. ”

"Well, thank you for your patronage!"

Jerry's arrival was like an omen, and then one after another, people who were interested in the Rubik's Cube followed. Because it was a working day, most of the students who came were in the middle of the summer vacation, and some people retreated when they heard that a Rubik's Cube cost nearly five dollars, but many more did not hesitate to pay for it. It can be seen that most of the people who come from good backgrounds.

By noon, there are adults who come to the customer. Most of them work near department stores and come to the door after reading a newspaper.

The shopkeeper was both happy and bitter, happy that business was so good that he had sold nearly fifty Rubik's cubes in less than half a day, and that he had no time to play with them, and that he was tormented by the itchy feeling.

This phenomenon is not only happening in Chicago, but also in New York, Houston, San Francisco, Los Angeles, and other major cities across the United States.

There is no doubt that the Rubik's Cube became popular.

Three days later, Girard finally had time to return to the sales and was stunned by the data.

In just three days, a total of 71,452 Rubik's cubes were sold across the country.

In other words, the 300,000 inventory prepared by the company in advance can last less than 15 days at this sales rate!

Girard, who got the data, immediately called Davidson to inquire about the progress of the capacity expansion.

"Workers are being hired, but it will take at least seven days to get the production line back to 24-hour production," Davidson said. ”

There is no way to do this, not to mention reorganizing the organizational structure, and the training alone can take days.

Girard frowned when he heard this, he did the math, according to Davidson, after the 10th, the daily production capacity of the Rubik's Cube can be increased to about 30,000, and before that, the factory can produce a total of about 420,000 Rubik's Cubes. This amount can support sales for about 18 days.

"Whew! Just in time, there shouldn't be a serious shortage of Rubik's cubes. Girard breathed a sigh of relief, "It's just that the 1 million order has to be delayed before the production capacity is sufficient." ”

Davidson was not as optimistic as him, "Girard, let me remind you that the premise of your inference is that the sales of the Rubik's Cube have not changed significantly...... You know...... The difference is a thousand miles. ”

Girard smiled and said, "Davidson, you have to be confident, the Rubik's Cube is so welcoming, and sales won't fall so quickly." ”

Davidson said, "No, Girard, you misunderstood, I mean the opposite. ”

Girard's face froze, "What do you mean...... Will sales continue to rise?"

"OH!MYGOD!"

"I actually had a day when I was distressed by the fact that the sales were too good?"

Just as Girard was in pain and happy, on the fourth of July, he accompanied the Englishman on the train to California.

On the 5th, the management of Magic7 met with the young Englishman. At the special request of the other party, Evan also attended.

The young man who threw out the huge order was Thomas Trenchard, and he looked about twenty-five or sixteen, with an angular face, white skin, blonde hair, and well-dressed, with a military demeanor when he walked, and was accompanied by a gray-haired butler.

Listen to Girard, this is a real heir to an English baron.

Evan, who had never seen the species of "noble" when he was so old, was a little curious.

As soon as he saw Evan, Thomas grabbed his hand and greeted, "Hello, are you the inventor of the Rubik's Cube?

Thomas's eyes flashed with a different kind of light, and Evan, who was staring at him, broke out in a cold sweat.

How did I forget, the British nickname "Rotten Country" came from.