Before the advent of television, there were two ways for the public to access news and current events – newspapers and radio. Both of these are relatively easy and inexpensive, so they have an extremely large audience. In this case, Magic7's novel marketing methods have made waves just as hugely. The attention was so high that radio programs in many cities launched special programs on the day of the announcement, dictating what was broadcast on television at 8 p.m.

In a sense, this can be regarded as a kind of live broadcast.

At seven o'clock in the evening, Los Angeles, under night, the city lights up the sky.

In the penthouse suite of the Hollywood Roosevelt Hotel, a small party is being held.

Clark Gable broke away from the warbler and found Reagan on the terrace.

"Bang!" After the two touched their glasses, Clark asked Reagan why he was alone here. Reagan shook his head, didn't explain, but changed the subject: "Hey, do you remember the previous tenant of this suite?"

"Of course I do. Clark took a sip, frowned, and said, "This Roosevelt is really not interesting, I am so angry for him, he doesn't even show his face." ”

"It's not his fault, he's going to run for gubernatorium, and he's so busy that he can't get out. Reagan helped explain a hand, waved his hand and said, "Clark, I mention this not to remind you of the scandal of that day, but ...... That day I set the hotel, and the name used by the other party was Magic7. ”

"Magic7?" Clark was surprised, "Magic7 who has been spending a lot of money in newspapers lately?"

"That's right!"

Clark wondered, "Magic7 belongs to his family......? Great. Speaking of which, what are they going to sell when they make such a big scene? They must have come to Hollywood to shoot commercials, Reagan, you should know what it is. ”

"I do know...... But I won't say. Reagan did not correct Clark's slight misunderstanding that the Magic7 was not the work of the "California Son", but the second generation.

He waved his hand at Clark and said, "Anyway, the time is coming soon, so I won't spoil it." ”

On the other side, tonight's governor's residence is very lively.

To celebrate Robert's first on-screen appearance, and to see for themselves how the commercials produced by Magic7 will work, the Warrens are ready to stand in front of the television, as many do.

Before that, Nina had prepared a much richer dinner than usual.

Tonight, Audrey is there.

Evan personally picked up Audrey from his home in the name of "witnessing history together".

Audrey's house doesn't have a TV.

This was the second time she had dinner with the Warrens. Unlike the embarrassment and restraint of the last time, this time Audrey relaxed a lot.

After the trip to Los Angeles, Audrey had become familiar with Warren's family. In Audrey's opinion, Nina is full of majesty but also amiable and gentle, which makes her think of her mother; Dora and Dorothy are as smart and clever as the twins, but one is extroverted and active, the other is quiet and introverted; Robert, a handsome little guy, although he is often bullied by the twins, has the same bright head, and likes to compete with Evan every day; Virginia is the most familiar to her, kind and untempered, and is her ideal eldest sister. This family, Audrey likes it very much after she finds out her temper, but she doesn't know much about Earl, the head of the family, and Audrey will still be quite nervous when facing him. Of course, she is not to blame, who made the family not only Evan's father, but also the "son of California"!

It was just after half past seven, and the Warren family was already cleaning up the table. Men...... Well, in fact, there were only three people, one major, one middle school, and one small person, who were kicked out of the restaurant by the women. The women worked together to get their hands dirty, some putting away the dishes, some preparing drinks and snacks. Audrey is no exception, and she is naturally involved in women's labor.

Evan had thought about calling Audrey over and asking her to accompany him, but when he saw how close she was with Nina, he wisely dismissed the idea.

"Evan, this girl is good!" said Earl, who was sitting on the couch, to Evan.

Evan said with a smug face, "Of course, I'm looking for it...... But, Earle, I don't think Audrey is a little afraid of you. So, Earl, can you smile a little more later?"

"Really?" Earl thought back to the few exchanges he had had with Audrey, and nodded slightly, trying to soften his expression.

Soon, the women who had packed up were all in the living room, along with washed and cut fruit platters, biscuits, chilled drinks, and freshly brewed black tea.

"Audrey, come, sit here!" Evan patted his hand and beckoned to his girlfriend.

Audrey's face flushed, and when she was hesitating whether to obey or not, she was pushed by Virginia next to her, "Go over, no one will laugh at you!"

Audrey turned around and patted Virginia gently before sitting down next to Evan.

Evan said softly, "How is it, Nina's cooking is delicious, right?"

The last time Audrey came, she didn't eat much, and Evan was too embarrassed to ask.

Audrey nodded and replied, "Well, it's delicious, I also learned a lot from Nina!"

"Yes," said Evan, "then you can come later." ”

After a small talk, the clock approached eight o'clock. Robert turned on the TV with his own hand, because the time had not yet come, and there was nothing on the screen.

At this point in time, TV is a rarity, not only are there few TV users, but there are also few TV programs, so few that they can't even be broadcast all day. Sacramento-area television stations, for example, only start nightly prime-time broadcasts. The so-called prime time refers to 8 pm to 11 pm.

That's why Girard set the time for the ad to be broadcast at eight o'clock.

As the seconds ticked forward, a waiting-anxious Robert simply sat down on the floor in front of the TV. Seeing this, Dora and Dorothy sat on either side of him, following her brother's example. Of course, the three of them paid attention to the position and did not block the view of the others.

"Evan, how much longer?" Dora looked back at her brother and said, "Can you count down?"

"Okay!" Evan happily agreed, raised his left hand, held his watch with his right hand, and said, "Exactly thirty seconds countdown, Dora, come along, 28, 27......"

Dora immediately followed Evan's rhythm and counted: "26, 25......"

When I counted to 15, the TV suddenly went off.

"Toot ......"

This is the tone of the TV station's broadcast.

Dora stopped counting down and looked at Evan strangely.

Evan smiled awkwardly and spread his hands and said, "It's not strange that the watch is not on time!"

"Attention, look, here we go!"

Dora quickly turned around, only to see the station logo flashing on the TV screen, and then directly into the feature film - a handsome Robert appeared in the center of the picture.

Dorothy screamed, "Wow, it's Robert!"

Robert is seen holding an object in his hand, and as he raises his hand, the camera zooms in until it occupies the whole frame - it is a Rubik's Cube. Then the background blurs, and the camera rotates around the Rubik's Cube. Because the picture is black and white, this Rubik's Cube is specially made, and it uses numbers instead of colors to distinguish each side.

After the full picture of the Rubik's Cube was displayed, the Rubik's Cube suddenly rotated irregularly, as if an invisible hand was operating it. This section was made in stop-motion animation.

Two seconds later, the originally neat Rubik's Cube was disrupted.

Then, the scrambled Rubik's Cube appeared in Robert's hand. As soon as a piece of rousing music sounded, he turned the Rubik's Cube, and at the same time, a large round clock appeared out of thin air next to Robert, which was timing the time.

Of course, the logo for the clock was removed.

In Robert's hands, the Rubik's Cube was quickly restored.

"Bang!"

As the restored Rubik's Cube was slapped by Robert on the table in front of him, the timer stopped and the time was frozen at "22 seconds".

Then, Robert's figure disappears, and the screen focuses on the timer, next to which a text appears: "This is the Rubik's Cube...... Can you go any faster?"

Below this line of text there is another line of text that is one size smaller: "Available in major stores from tomorrow." ”

The last thing that came up was the name of the Magic7 company, as well as the investment phone number.

This call is broadcast differently in each region. For this, Girard did not spend less.

This ad is 30 seconds long, and the part that Robert restores in the middle is even a little boring, but for the audience who has not been bombarded by TV commercials, it still feels extremely fresh and shocking, and they are immediately interested in the so-called "Rubik's Cube" displayed in the advertisement.

As soon as the ad ended, the Warrens applauded.

Earl praised Robert, "Yes, well behaved!"

Evan was more concerned about the effectiveness of the ad and asked, "What do you think after reading it?"

Earl thought for a moment and said, "Very good, at least I remembered that this block is called 'Rubik's Cube' after reading it, and I want to see if I can restore it in 22 seconds." ”

"A kid can do it, I should be able to do it, right? ”

Speaking of which, Earl asked, "By the way, you don't seem to say in this advertisement that if someone can restore it faster, there will be a prize or something, right?"

Evan smiled and asked, "Why do you want to have it?"

Earl thought about it, and felt that it was really not needed.

Nowadays, people are very poor in entertainment, and if they don't spend money, there is nothing else to play except poker and the like.

The effectiveness of the advertisement was affirmed by his own family, and Evan was very happy. Just as he was about to send Audrey home, Girard, who was far away in New York, suddenly called.

Because of the jet lag, the East Coast commercial has been airing for several hours, and Evan reckons he's coming to report the good news.

Evan guessed well, but the news brought by Girard still surprised him a little: "Evan, there is a big order, the number of one million, the other party is an Englishman, asking for the exclusive right to sell in Europe, to accept or not to accept?"