After the advertorial advertisement about xylitol was reported in the paper media in Jiangsu and Zhejiang, some people's tone changed, and the experts didn't say that xylitol is just a seasoning, just like white sugar.

Later, in the children's program of the central station, there was also a chubby uncle who began to popularize science to the children, xylitol is an intermediate of the normal sugar metabolism of the human body, which is not only easier to be decomposed by the human body, but also not easy to cause people to gain weight like white sugar, and can also prevent tooth decay.

Nowadays, there are many children who like to eat sugar, but parents always tell them that eating too much sugar is not good, they will have a toothache, and they will become fat.

Although parents think that their children are chubby and cute when they are young, but after going to school, they are too fat, and they can't play with other children, and they will be ridiculed and even teased.

This xylitol won't have a toothache and won't get fat, which is a good thing that many children dream of.

The print media, the TV media, and some experts came out to prove that the xylitol storm was temporarily suppressed. A few people behind the ghost were also found, and it turned out that they were also peers who made eight-treasure porridge.

They just think that the eight-treasure porridge has been accepted by the people of the whole country, but just like the ham sausage was easy to sell at the beginning, but everyone only recognized Chundu, and no one bought their eight-treasure porridge.

So they came up with such an idea, touching the black Manhan food and the black taste brand, although this will lead to a decline in the overall sales of Babao porridge, but their share can be increased and they can win in the future.

Wang Haoan had never heard of those two small brands in his previous life, which proved that they could not develop in the first place. That's right, relying on this means, it's no wonder that it can't be developed.

Wang Haoan was in the office, eating take-out meals with Zong Qingxian, chatting at the same time.

"Old Zong, thank you for helping to find those two people this time. ”

Zong Qingxian smiled: "Thank you, they are going to destroy the entire eight-treasure porridge industry." And their factory was also bought by me, so I didn't lose anything. ”

"By the way, you read their apology statement, and in the end they saved face, only saying that they had a misunderstanding of xylitol. ”

Wang Haoan took a sip of Jianbao: "It's okay, it doesn't matter how you apologize, just let others know that these two people have quit the industry." ”

In this way, it can deter other small children. If you want to compete, come head-on, and make a ghost behind your back, then don't blame me for being unkind. If you really want to investigate, it's no problem to send them in.

Zong Qingxian sighed a little in his heart, the reaction of Manchu and Han foods was too fast. If it takes a long time, I'm afraid it will be like Chundu, and the reputation will be completely ruined.

Although the eight-treasure porridge industry will also be hit hard, it will be able to recover in a year or two, and at that time, the market share will have to be redivided.

Maybe Lehaha's eight-treasure porridge will not be able to become the first in the industry, but the sales will definitely be greatly improved.

Zong Qingxian shook his head suddenly, how can he have such an idea, we are partners. And the eight-treasure porridge with added xylitol, they plan to make it too.

"Mr. Wang, how did you get CCTV to popularize xylitol in children's programs?"

"Give the money. It's an exaggeration to have money to make a ghost, but many times without violating the principle, everyone wants to make more money. ”

"It's just that simple?" Zong Qingxian also thinks that the children's program is very good, and if Lehaha can become a sponsor, the brand value will definitely increase faster.

"Oh, I also shot a public service announcement for CCTV. ”

Zong Qingxian was stunned and filmed a public service advertisement for CCTV, what kind of operation is this? Does the public service advertisement have anything to do with those?

"Lao Zong, have you heard a sentence, when you are a subordinate, you should study the preferences of the leader. Although I am not a subordinate of the leaders of the Central Channel, I know what they need, and I can help them easily, and sometimes it is easier to do things than to spend money. ”

"Last year, when we bid for the CCTV advertisement, we heard that they received the task of doing public service announcements, but they never had a good idea. ”

"I'm giving them a good PSA now, and I'm going to do what they like, and that's it. By the way, this commercial is broadcast at noon, and it is coming soon. ”

Zong Qingxian casually turned on the TV in the corner, he occasionally worked overtime in the office, and would also use the TV to watch the news. Through the news, learn about some current events.

Since ancient times, business and politics ~~ governance are inseparable, and sometimes the implementation of a policy can drive hundreds of billions of economic development.

For example, some of the country's development plans can reflect what industries the state wants to support at this time. If it happens that you also do this industry, then congratulations, you have a better chance of success and it will be easier to make money.

After a while, the public service announcement was played on the TV. Zong Qingxian kept staring for forty-five seconds, and his eyes didn't blink.

After reading it, he turned his head to look at Wang Haoan: "Mr. Wang, is this really a public service advertisement?"

"Yes, the promotion of filial piety and the concept of propaganda and education are more in line with the mainstream values propagated by the country. Wang Haoan threw a piece of Dongpo meat into his mouth, this chef has good skills.

"But why are there so many of your company's products in it? That kid eats delicious ham sausages, right? That mother eats nut crisp, right? There are also spicy strips, pots, instant noodles, and eight-treasure porridge, all of which appear in the camera, aren't these all your company's products? ”

"The clothes hanging on the hanger, the clothes you wear, and the shoes seem to be related to your company, right? Are you sure this is a public service announcement, not an advertisement for your products?"

This advertising idea is really very good, but there are too many products from Wang Haoan's company in it, and with a little change, it can be turned into a commercial advertisement.

"Are there close-ups of our products? Those are all swept by the camera and brought in by accident. Our products have already entered ordinary families. ”

"If you change it deliberately, it doesn't seem so real. Look at the old man and the child, the clothes they were wearing were not provided by us. ”

Zong Qing Xianxin said, that's because your company doesn't have elderly clothing and children's clothing, if there is, you will definitely not miss it. Good guys, where is this giving away public service advertisements, it's clearly their product advertisements, and they don't have to pay for it.

The advertisement can still be filmed like this, which reminds Zong Qing that the next time Lehaha shoots an advertisement, it must also reflect the traditional Chinese virtues, so that people can't criticize their advertising.

Do you want to also use the name of public service advertisements and give them to CCTV for free, even if it is other star channels, this does not need to pay advertising fees, how much money is saved?

"Mr. Wang, next time there is an advertisement suitable for us to laugh haha, but don't forget it. ”

"Wait until I think of it, by the way, that AD calcium milk will be on the market at the end of the month, right, you also have to pay attention, don't be stabbed by your peers. ”