Wang Haoan sat on the sofa, and there were dozens of cups on the coffee table in front of him, red and white.

"Each of you tastes the difference between the two glasses and writes down which one is better and why. ”

When a dozen or so people were called in, they were still confused, and they didn't know what Mr. Wang had called them for, so they were trying to drink.

Everyone lined up to drink, some people wrote it down very seriously, and some people looked confused, is there any difference between these two cups, obviously they taste the same.

Wang Haoan looked at the forms handed in by everyone, some people wrote that the red cup was delicious, some people wrote the white cup was delicious, and some people said that there was no difference.

"The aroma and sweetness of tea are the only two criteria that everyone distinguishes, but everyone says that it is a feeling, not sure, and it may be affected by the taste of the first cup. ”

"So everyone is similar to us, and it is not possible to tell the difference between the two drinks, so it is simple. ”

Wang Haoan is very satisfied with the results, the taste is almost the same, and the ingredients are basically the same, so the quality of sales depends on the channels and promotion efforts.

Compared with these two things, the difference between the rising of the void sun is far away.

In fact, there are many drinks with the same taste, such as Coca-Cola and Pepsi, some people say that Coca-Cola is sweeter, and some people say that Baishi Cola is more refreshing, but if you pour it in a cup and add ice cubes, everyone will not be able to tell the difference.

There are also Fanta, Mirinda, 7-Up and Sprite, including many tea drinks with the same flavor in the Chinese market in the previous life, functional drinks, etc., the taste and main ingredients are basically the same, and most people recognize the brand.

Just like in the previous life, why Huaxia's Feichang Cola and Fanhuang Cola could also sell well, and even once occupied a three-percent share of the market, it was because everyone drank about the same, and they didn't feel that there was much difference.

Not only in the Chinese market, but also in other countries in Asia and Europe, there are also some other cola brands.

Even if someone uses a miscellaneous brand to pass off the products of Liangle, many people can't drink it, except for those die-hard fans who often drink it.

"Alright, it's okay, you can go back to work. Prepare, everyone will be busy these days, work hard, and everyone will have a bonus at the end of the month. ”

Everyone happily went back to work, Wang Haoan looked at Li Jingwei: "Brother Li, our tea drink is no problem, and now it's spring, just start to promote, and strive for hot sales in summer." ”

Li Jingwei is also full of confidence, what is the rise of the sun, the scale and strength are far worse than their joint venture company, not to mention that their new product iced tea uses the brand of Jianbao.

Just by virtue of the brand effect of Jianbao, even if there is no advertising, the sales must be much stronger than the virtual sunrise, not to mention the sales channel, which is not an order of magnitude at all.

"How much do you think this product can sell?" Li Jingwei was also thinking in his heart, how much profit this iced tea could bring.

"There is no problem at all with sales of more than five tons this year, and it can even reach eight tons. ”

"How much? Five to eight tons, you're not kidding?" Li Jingwei couldn't believe it. Jianbao's goal this year is 50 tons, and the minimum is 40 tons, according to the current development rate, it should be completed, but what is this iced tea.

This year, there are no advertisements from CCTV, but I bought advertisements on the Star Channel in a few places, plus some print media publicity, where is there such a good sales?

Jianbao developed so well that it was only in the third year that this sales volume was reached.

"I'm not kidding, just like Jianjian Bao just came out, everyone is curious, this Jianjian Bao iced tea, everyone is equally curious. And our promotion efforts are much more than the promotion efforts of Jianbao back then, not to mention that we have so many dealers, as well as the partner of Railway Cloth. ”

"We have many differences from Jianbao, which was based on the east wind of sports and the fame of sports drinks, and we are a traditional tea + new way to drink. ”

"Of course, at this time, there will definitely be many people who will jump out and say that we are not tea at all, that we are spoiling good things, and that we don't need to pay attention to them. In ancient times, we still drank tea soup, but later it was not changed to clear tea, so why can't we make a little innovation?"

"We sell the concept of iced tea, and in the summer, there are a few people who are willing to drink hot tea. Don't worry, if the sales volume does not reach five tons, my surname is written backwards. ”

Yo, this is a bit ruthless, Li Jingwei looked at Wang Haoan in surprise. But after thinking about it, no, your surname is Wang!

"You said that our iced tea will sell well in summer, but will it be the same as Jianbao in winter, becoming an off-season and declining sales?"

Jianbao has not been able to solve the problem of declining sales in winter, even international giants such as Liangle Group. On a cold day, there are fewer people drinking soda. It's like summer, a bottle of cold soda is poured down, a burp comes out, and it is refreshing from head to toe!

"Brother Li, drinks aren't just sodas. Wang Haoan said with a smile: "I have arranged for people to develop new products, non-carbonated tea drinks, when the time comes, you can drink it with hot water like eight-treasure porridge, and even put it in a pot to boil it, I call this warm tea." ”

"You've also been to Jiangnan, there are many people who like to add sugar when drinking tea, because they think tea is bitter, but they like the smell of tea. ”

"We're studying this according to this drinking method, so they don't have to bother so much. And it tastes better and can be varied. ”

"Isn't it just that the tea is sweetened without steaming, what else can change?"

"Sugar is added to prevent bitterness, but who says that only sugar can be flavored? A cup of sugar water or a cup of honey water, which one do you choose? On the other side of the Xiangjiang River, there are many ways to drink tea, including milk tea and fruit tea. ”

"I know milk tea, there is also it in Nanyue, what is fruit tea? ”

"What I want is the flavor of the strings. Isn't our iced tea a combination of two products that no one can imagine? Fruit tea not only has the taste of tea, but also the fragrance of fruits, such as grapefruit tea, lemon tea, sweet and sour, delicious and relieves heat, and can also supplement vitamins. ”

Li Jingwei frowned: "This tea, you also want to get the concept of nutrition?"

He knows that Wang Haoan sells food and likes to label it as nutritious, but tea is tea, and it has the effect of clearing heat and detoxifying, refreshing and refreshing the mind, not to mention any nutrition, should these two concepts be added together?

"If you don't understand the concept of nutrition, we'll talk about it then. I'm just suggesting that it will depend on consumer feedback when the time comes. Anyway, this iced tea is ready to go on the market, isn't it time for you to speed up?"