Chen Bailu's hard work and the efforts of the company's employees have made Bailu Financial prosperous, and after the construction of the network platform, Feng Shaohui developed the first generation of Bailu financial management products.

Subsequently, the company set up an advertising cooperation department to advertise Bailu Financial on various communication media.

After a bombardment of advertising. Bailu Finance has successfully gained more than 100,000 small users.

However, because these more than 100,000 users learned about this financial product through advertising. So I didn't want to spend too much effort and money on this product, and in the end, there were only a thousand active users left.

This also proves that the monetization rate of the Internet is quite low. How to get long-term high-quality and active users has become the first real difficulty that Bailu Finance has to face

Only by getting users who are willing to believe in Bailu Finance can this lending game continue, otherwise only people will take out loans through our platform, and no one will buy our financial products, and this zero-sum game will be difficult to carry out.

Of the more than 1,000 users. Almost 80% of them borrowed money through our platform, and the remaining 20% bought our wealth management products. It's also a few hundred dollars per person, and it's pitiful.

Of course, advertising is not the only way to advertise our products, but also traditional telesales, fixed-point promotions, or advertisements on TV.

However, the cost of this kind of propaganda is too high, and the cost of getting a user is too high, which is not in line with the current situation of Bailu Company.

Promoting on TV is more about building a brand impression than getting real users, after all, people who are willing to go online rarely go to TV.

After participating in the company's operation, I learned that it is important for an Internet company. How important is the value of an active user.

Take WeChat as an example, the valuation is tens of billions. But at the end of the day, WeChat got such a high valuation from that

That's right, it's because of his huge number of users. Weibo, Tieba, Space, Zhihu, the active users of these software are estimated to be unaware that they are worth more than 100 yuan.

And if an Internet lending company like ours wants to get a real user, it probably needs dozens to hundreds of dollars. Therefore, when faced with whether to spend tens of millions to get some users, Chen Bailu and Feng Shaohui disagreed for the first time.

Chen Bailu means that he doesn't want to spend these unjust money to buy traffic to get users who are not loyal.

Feng Shaohui said that the money should be spent. How to get users without spending money, how to survive without users

On this issue, Chen Bailu was very decisive. He asked Feng Shaohui face to face, you are the vice president in charge of the company's financial department, and the company's user development does not seem to be in your charge.

Feng Shaohui was immediately stunned, and just wanted to be mad Chen Bailu said again, before the company does not have a large number of users, your department can not be profitable or even allow long-term losses, but regarding the development of users, I hope we will no longer be so rigid and spend money to buy traffic with low realization rate.

Chen Bailu said this, Feng Shaohui had no choice but to agree with Chen Bailu's approach, but reserved his opinion.

After Feng Shaohui went out, I asked Chen Bailu if she could get a large number of loyal users for the company.

Chen Bailu flattened his mouth and said, I don't know, you can help me think of a way these days, and we will discuss it at the meeting when we get back.

Hearing her say this, I was speechless to death, thinking that you don't bring this sister, I thought you had a good way

Chen Bailu smiled, walked up to me and said to me that no matter how to get users by buying traffic on Baidu, it is extremely unreliable

Seeing that she was so sure of her opinion, I could only agree with her. But looking back, the two of us were at a loss, because the company's platform users were pitiful, only the accounts were out every day, and not many people bought the financial products made by the company. However, Chen Bailu was not discouraged, she asked Feng Shaohui to continue to make financial products for the target group, and we thought about how to make the company's platform get a large number of active users.

After getting off work that night, I just got home and received a call from Lao Zeng, who said on the phone: "Third child, come out and have a drink"

I was stunned and asked him, "Where are you in Shanghai?"

Lao Zeng smiled on the other end of the phone: "Yes, here in Wujiaochang Prison, you come quickly." ”

I immediately told Chen Bailu that my college bedmate told me to go out.

Chen Bailu glanced at me, put down the kitchen knife that was chopping vegetables in his hand and said, "Come back early, I'll wait for you"

I nodded, drove to the vicinity of Wujiaochang Prison, and saw Lao Zeng at the gate of the prison, this guy was standing there alone, with two big bags beside him, probably for the radishes. As soon as I met, this guy punched me and said that you kid is awesome, and you got married so quickly

I also punched him and said, you are not righteous, and you will not come when Lao Tzu gets married and tells you.

He smiled awkwardly and said, "Who asked you to get married on the twenty-sixth year." ”

The two of us were catching up and going in to see the turnips. Because Lao Zeng has a relationship, we saw that the radish was in an office, Lao Zeng put the bag in his hand on the table, I looked down, it was full of food and drink, and there were several bottles of Erguotou. I thought to myself, this guy is really awesome, it looks like he wants to have a drink with Radish in prison

Sure enough, after the turnip came, the office door closed, and there were just three of us inside.

Lao Zeng filled the second pot head for us, not to mention anything else, let's have a drink first.

After three cups, we asked how Radish was doing, and Radish smiled awkwardly and said, It's okay to have everything in prison like that, but there are no island country action movies to watch, and Lao Tzu saw a man hard for a long time that day

Lao Zeng and I both laughed, and Lao Zeng smiled evilly and asked Radishes, do you guess what Qi Tian's identity is now

Radish is unknown why, Lao Zeng laughed and said, he is now someone else's husband

Radish was stunned and asked what it meant

I smiled awkwardly and said, "I got married on the twenty-sixth day of the new year, and Chen Bailu, you should have met." ”

"My grass," the radish yelled, and then dragged me and said, "No, you won't tell me when you get married, you have to drink three glasses." ”

When we were all about to drink, Lao Zeng took out a red envelope and gave it to the radish, saying that there was something in it, and if you go back and hand it over to the warden in person, it might be able to reduce your sentence for half a year and a year.

Radish nodded, bowed her head and did not speak.

Lao Zeng saw that the situation was almost over, so he took me up and left. In the final analysis, this is a prison after all, and no matter how awesome Lao Zeng is, he will sit with the radish face-to-face and drink some two pots, so it is unrealistic for him to come out immediately

When I came out of prison, I got into my car and said to me with a long sigh of relief, "What's the matter, do you want to drink more?"

I hurriedly said, big man, let's drive now even if it's drunk driving, you still want to drink

Lao Zeng said that it was simple, and then sent a text message, and after a while, a man came out of the corner and got into the car, and Lao Zeng said to the man to go near our school.

Sitting in the back seat of the car, I asked Lao Zeng why he came to Shanghai this time, not just to see the radish

Lao Zeng didn't answer me this question, but asked me, do you know that Chen Bailu's father's verdict has come down

I was stunned and asked how it was judged

Lao Zeng said that he didn't know who used the relationship at all to let that guy not only come out of the Commission for Discipline Inspection, but even reinstate the official, and the outside world said that he went abroad to study during that time.

I was taken aback

Lao Zeng continued, do you know why you made such a big fuss in Beijing, but there was nothing to do, do you know that Chen Ruoxiong is not a vegetarian. You took away Chen Bailu at someone's wedding, but you made him lose face, he had the intention to kill you, and he would definitely not let you and Chen Bailu and his father go easily, but as a result, you saw that your wedding with Chen Bailu was still held, and there was no trouble at all, and Chen Bailu's father was even more bizarre official reinstatement, you feel that this is like Chen Ruoxiong's doing

I calmly asked him, what do you mean

Lao Zeng lit a cigarette, took a puff and spit it out and said: "There must be a cat in this, you and Chen Bailu had better be careful, and let Chen Bailu be careful to guard against Sun Zhiqiang, that guy is not a good person." ”

I know that Sun Zhiqiang, who Lao Zeng said, is the boss of the financial company where Chen Bailu worked in the past, and IU is his holding subsidiary. At the beginning of our establishment of Bailu Finance, he also wanted to come over and invest some money to get some shares, but Chen Bailu did not agree, it is estimated that because of her imprisonment, she also had a sense of antiquity towards Sun Zhiqiang.

I was a little incredulous, but what I said was true. I also feel that Chen Bailu and I made such a big disturbance in Beijing, and it was a bit abnormal that we didn't encounter any trouble at all.

Lao Zeng saw that I was a little scared, so he smiled and comforted me and said, don't take my words to heart, what should you do, if you really encounter any trouble, notify me and rush to it immediately.

I smiled awkwardly, and drank with Lao Zeng in a small restaurant near the school until more than 11 o'clock in the evening, and when I came out of it, Lao Zeng sighed: "When I used to go to school, I always felt that the Northeast cuisine here was not authentic and not as delicious as at home, but once I graduated, sometimes I really miss the taste of this restaurant." "Serve the island.

I stood behind him and smiled, and we both drank a little too much, and walked around for a while.

I asked Lao Zeng how the situation was at home, and he smiled and said that Lao Tzu had given him a company, which had been in trouble in Shanghai recently, so he came here.

I asked him how he was handling the trouble, if he wanted to help, and he said that he didn't care about the small trouble.

He asked me again, "How did you set up that Bailu Financial?"

I said the company's current lack of users, he was stunned after hearing it: "My day, why are you stupid to spend money to buy traffic, give the money to buy traffic, a user gives twenty yuan and ten yuan, you ask those users if they come, so there will be users, and the realization rate is higher than buying traffic, I don't know how many times"

I was stunned for a moment, Lao Zeng's words were really a little waking up from the dream, he was right, it is better to give the money to users to buy traffic, as a cash red envelope sent to users, so that you can not get users and the realization rate is amazing.

For a moment, I was overjoyed.

Lao Zeng continued to tell me some business knowledge he had learned from his father, and I listened carefully and it made sense.

When the two of us were walking, a dozen men walked not far away, and by the way they walked, we knew that they were ruffians. Lao Zeng and I didn't pay attention to them, and just continued to talk about business management. I don't know what's going on, but one of the drunken guys yelled at us, yelling at those two fools, all poor and sour, talking about tens of millions of projects

I smiled and didn't talk to Lao Zeng, I just felt that these people were funny.

As a result, I didn't expect the drunkard to come up to us, take out a few one-dollar bills from his pocket and throw them at the two of us, blushing and saying, come, Lao Tzu will also give you tens of millions.

More than a dozen people behind this drunk man laughed, it is estimated that they are relying on the large number of people and want to make fun of me and Lao Zeng. I also drank a lot, so I wanted to rush immediately. As a result, Lao Zeng smiled and picked up the money on the ground, smiled and said, thank the boss for his charity.

The drunkard was satisfied, and looked back at his buddy and bragged, I wanted to leave with Lao Zeng, I didn't want to cause these unnecessary troubles, but this person didn't let the two of us go, stood in front of the two of us, and coaxed and said: "Come, the master gave you money, you sing a song to the master, and sing that something." ”

At this time, a person behind the drunkard coaxed, and the drunkard immediately affirmed, yes, he sang conquest

Lao Zeng and I glanced at each other, and I stepped forward and asked, how to sing the first sentence of conquest

"Grass, I haven't heard of conquest," the drunkard shouted, and then gave us a start: "I was conquered by you like this"

Then, before he could react, I punched him in the face and the guy fell to the ground sideways. The dozen or so people behind him were not afraid of anything when they saw this, and it was estimated that they had just drunk and came out, and they immediately rushed up.

After all, Lao Zeng and I are two people, and two fists are hard to beat with four hands.

Just as we were about to be beaten, a woman in a bright red dress suddenly came out of the shadows next to us, and when I didn't react at all, the woman came up and punched and kicked them, and all the drunks were knocked to the ground, and they couldn't get up. When they reacted, five or six people who had not fallen to the ground surrounded the woman in red in the middle, cowering and not daring to step forward, and one of the drunks saw this, and hurriedly shouted: "Quick, call Brother Ming." ”

I turned my head to look at the woman in the red dress and screamed in my heart, I was tired, isn't this the fairy sister who sent Lao Zeng to school in the first place

She is so awesome, she fights more than a dozen by herself

I swallowed and was scared.