Chapter 360: Peanuts and melon seeds can also innovate
Wang Haoan took a round biscuit-like thing and put it in his mouth, clicked a bite, and knew that it was crispy when he heard the sound. The taste is also good, very fragrant, and you don't even need to bite it, and you can melt it in your mouth for a while.
"It tastes good, did it pass the test?"
"After passing the initial inspection, you can immediately pass the re-inspection and final inspection and get the production approval. Zhong Kailu replied beside him.
"Well, this tastes good, have you tasted it, is there any difference between it and the products bought back from the Xiangjiang Market?" Wang Haoan didn't eat it himself, so he asked the others.
"There is no difference between what we eat, and even after we research, we think that there is no need to change the shape, weight or anything, and their specifications are good, and they are ready to purchase the production line. ”
"Okay, let's buy it. The sales of crispy beans are still declining, right, so there is no need to continue production, so let's stop and sell the equipment that we don't need. ”
"Our next step is to mainly produce this brand with good taste. Also, in the new gift package, don't add hanging oven peanuts and original melon seeds, that is not particularly popular, we add this. ”
"Chairman, the production of crispy beans is discontinued, I have no opinion on this, but if the peanuts and original melon seeds are not added, the sales of those two products are bound to decline. ”
Zhong Kailu didn't say a word, but don't end up like crispy beans and be forced to stop production. I remember that the chairman said that he wanted to make nuts in the future, but he didn't have a detailed plan yet. If peanuts and melon seeds are no longer produced, this business will be completely stopped.
Besides, peanuts and melon seeds are selling okay, and the profit is much higher than crispy beans, isn't it a pity to give up?
"If you go down, you will go down, these two products really don't have any technical content, anyone can do it. The next step is to innovate and innovate in taste. ”
Although Zhong Kailu is not an old man who followed Wang Haoan during the entrepreneurial period, he also knows that Wang Haoan advocated not producing five-spiced melon seeds at the beginning, but producing original melon seeds.
Do you have to change it back now? Otherwise, is there anything innovative about this melon seed? Except for the five spices, it is the original flavor, right?
The same goes for peanuts, shelled and unshelled. The sales of crispy beans without shells continue to decline and are ready to be discontinued, can there be any innovation in this shell?
"At the beginning, we let the original melon seeds and hanging oven peanuts enter the gift package, one is that the number of our original products is relatively small, and the other is that we hope to use the gift package to drive the sales of these two products. ”
"But these two products will drag down the sales of gift packages, although the profit margin of a single product is high, but the overall profit will decline. We use new products to drive the sales of gift packs, and don't force them to be added if they are not very popular. ”
"But these two products can't be given up, and the profit margins are very high after all. My idea is that we will specialize in producing a nut gift pack that will be launched during the Chinese New Year and strive to be an instant hit. ”
"Nut gift bag, hazelnuts, pine nuts or something?"
"Yes, not only hazelnuts and pine nuts in the northeast, but also almonds, walnuts, pistachios, cashew nuts, pumpkin seeds, longan, and naturally peanuts and melon seeds. ”
"The variety is a selling point, and another selling point is that we include imported nuts. For example, Philippine pili nuts, American pecans, etc., many people may not have heard of them, and they will naturally buy them, and the profits will be very high. ”
"Not only the Spring Festival, but also for gifts, you can also choose this, you can eat it yourself, and the nutritional value is very high. ”
"However, the taste of our peanuts and melon seeds can also be changed, and there are two kinds of peanuts, one is fried peanuts with husks, and the other is fried peanuts with chili peppers. ”
"Melon seeds are also very easy to get, you have eaten some dried fruits in this laboratory, so naturally you have also eaten dried red dates. Use this dried red date and sunflower seeds to fry it together to make it taste like a red date. ”
Fried peanuts, everyone can understand, add chili, they can also understand, it seems that now there are more people who like spicy food, just like many of them also like spicy strips.
But what is the way to eat dried red dates with sunflower seeds, I haven't heard of it!
"Why, you don't believe it? Then try it, you can taste it. Remember, the melon seeds should be cleaned before cutting, the red dates should be cut into slices, and some caramel should be put on it. ”
An hour later, the caramelized red dates and melon seeds were fried and brought over.
As soon as it was served, everyone smelled the fragrance of red dates, which was indeed very attractive. Everyone grabbed a handful, and after swallowing a few melon seeds, some people tasted delicious.
"Well, it tastes good, right? Who said melon seeds can only be salty, and sweet can also be delicious. And you forgot, our products should pay attention to nutrition, this is nutrition. ”
After Wang Haoan finished speaking, he took a piece of dried red dates and put it in his mouth, but soon frowned again, this is not crispy enough.
"Remember, this dried red date should be crispy, it's really not good, add another drying process, you make a decision. Let me ask you, is there a problem with the price of such melon seeds being doubled?"
"No problem. We added caramel and red dates, and the cost increased a lot. Eh, no, we are priced by weight, this price is twice as high, and it is much more expensive than the price of jujubes."
"Yes, the price is higher than that of red dates, but dried dates are originally more expensive than red dates. Now think about it, can our new flavor of melon seeds reverse the sales problem of sunflower seeds?"
"Spiced melon seeds are easy to get angry if you eat too much, so what do you think about to get rid of the fire? Tea, so we also want to develop a melon seed fried with tea leaves, which has the fragrance of tea leaves, and it will not get hot if you eat too much. ”
Everyone's expressions are very entangled, the chairman's "innovation" is too much, right? Red dates and melon seeds, sweet and sweet, everyone should be able to like it, but tea fried melon seeds, can anyone love to eat this?
But no one said against it, so let's experiment about it.
"When you usually do R&D, you should also have a sense of innovation, and add things that everyone thinks are impossible to add together, but add them together to make new products. As long as it tastes good and the nutrients don't conflict, then it's fine. ”
In fact, there were many such products in the past life, and even some people have made them now, but they are not well known and accepted by everyone.
Wang Haoan's requirements for products are that they must have characteristics, which are not easy to imitate. Even if it is imitated, consumers will see it at a glance, thus establishing the high status of Manhan food.
"Don't say anything else, after the approval of this snow cake comes down, hurry up the production. Also, other products should also be developed quickly, every time a new product is successfully developed, you can have a bonus, for your wallet to bulge, work hard. ”