A middle-aged man sits behind a desk, dealing with a thick pile of documents on the desk, he is Wang Wang's helmsman, Cai Yanming.

At the beginning, he decided to invest in the mainland, the reason was very simple, because he did not know English, only Chinese, and he did not believe in those translations, and he did not believe in foreign devils, so he chose to come to the mainland for development.

And the reason why he chose Nanhu, instead of Hu Jian, which is often chosen by Baodao enterprises, is because the money he invested is only 10 million RMB, which is nothing in Hu Jian, but when he arrives at Nanhu, he is the boss of Baodao enterprises and will enjoy extremely generous treatment.

At the same time, Nanhu Lake is also located in the middle of China, with a wide range of radiation, which is convenient for products to be transported to all parts of the country. In addition, Nanhu is rich in rice resources, and many products of Wangwang also need rice as a raw material.

When he first entered Nanhu, his development was not smooth.

Investment in factory construction, production and sales, local political axes are very cooperative. And because he is a treasure island enterprise, the products he makes are relatively rare in the mainland, and he received many orders at the first Zhengzhou Sugar and Wine Fair.

But when the order is received, no one is willing to distribute it, because the wholesale price he gives is too high and the dealer's profit is too low. At this time, the appetite of many dealers has been fed by Manchu and Han food.

Manhan Food has given enough profits to dealers, and also reimbursed half of the logistics and transportation costs, and there are sales rebates at the end of the year, and dealers feel that the industry should be like this.

Cai Yanming was forced to be helpless, and felt that it was not cost-effective to transport the products back to Baodao, so he directly distributed a batch of products to local schools, as well as to some schools in Modu, Yangcheng, and Jiangcheng, which was regarded as a donation.

After the students ate it, they liked it very much, and they liked the packaging of their products, LOGO or something, and Wang Wang had a new dealer to come here, and he also cooperated with the advertising in the central station according to the requirements of the dealer, the advertising words are very simple, but very auspicious.

You are prosperous, I am prosperous, everyone is prosperous.

In this way, Wang Wang's growth has been very fast, and last year's sales exceeded 250 million, which strengthened Cai Yanming's intention to focus on the mainland, and he also persuaded shareholders.

But this year, an unexpected opponent appeared, Lehaha actually made dairy products, and there were more distributors than them, and the advertisements were overwhelming, the amount was less than them, the price was the same as them, and it sold very well.

Wang Wang plans to sell more than 200 million cans of milk this year, and 100 million cans of other food, so that sales will increase by a large margin, and profits can even double.

But now the plan has to be adjusted, not because of the decline in sales, but because of the increase in costs, especially the cost of publicity and the cost of sales.

The conditions of the dealer have been improved again, and it is the Lehaha that stirs up the situation. It is said that Lehaha is united with Manhan Food, and the conditions of the distributor are set by Manhan Food.

The most infuriating thing is that Lehaha's rising momentum is too strong, which has aroused the vigilance of Lebaishi, and Lebaishi has also increased its investment in publicity and sales.

If Wang Wang chooses to avoid its edge at this time, then the two brands that everyone hears and sees most often are Lehaha and Lebaishi, everyone's forgetfulness is very great, maybe next year, Wang Wang has been forgotten, and product sales will plummet.

Therefore, Wang Wang also followed the increased publicity efforts, followed the money, and the sales did not decline, it seems that this year's plan can still be completed, but the profit margin has dropped too much.

He couldn't figure it out, Lehaha, what's going on, now the market is so big, the three of us have no problem, and we can all earn more, can we fight now?

Wait for everyone to develop, and then grab the market? At that time, there must have been some small brands that followed the trend, and the three of us joined forces to destroy those small brands, which was the most correct choice.

Compete now, you can completely occupy the market with Lehaha?

But now that the three of them are competing, there is really an advantage, that is, everyone's acceptance of this dairy product is higher.

Although they both stepped on each other, they also promoted the products on the side. Wang Wang has a big difference from the other two, that is, they are canned, canned, and they look more upscale.

But it is also a loss of this point, the cost of canned bottles is higher than that of plastic bottles, not only the production cost, but also the transportation cost.

But it doesn't matter, he already has a plan for the next step, which is to let Wang Wang Group go public next year, so as to raise a sum of money and invest it in the mainland market.

He also wants to expand, and only this factory in Nanhu is obviously not enough. The advantage of Lehaha is not only the number of dealers, but also the fact that Lehaha has many factories, different factories, which can cover different regions, so as to reduce transportation costs and improve efficiency.

Just if you want to go public, this year's statement must look good, otherwise even if you are reluctant to go public, you will not be able to raise more funds, which is not cost-effective at all.

He is also a little proud, Lehaha and Lebaishi have too few product types, Lehaha In addition to this AD calcium milk, Lehaha is eight-treasure porridge and oral liquid.

And they are different, they started with rice crackers in Baodao, he is also a member of the biscuit and noodle industry association, and he is about to vigorously promote several other products in the mainland, and this has no competitors for the time being.

Wang Wang's brand awareness has grown rapidly, and the sales of other products have also increased a lot, so it seems that the increase in investment is nothing, which is convenient for him to promote rice cracker products next year.

He signed a document and asked for another million for promotion, no problem, he gave. Anyway, every one million promotion expenses spent can increase their sales by nearly 10 million, and the money is still earned.

Just as I was about to finish reading the most important document, the phone on the desk rang. Cai Yanming picked it up and heard the panicked voice of the sales director on the phone: "Mr. Cai, it's not good, the taste is out of the snow cake!"

The pen in Cai Yanming's hand left a deep ink mark on the document, and he asked in disbelief, "You say it again?"

"I said that the taste is good, and it tastes exactly the same as ours, and it tastes the same. Good taste is the most popular brand of Manhan food, the one that sells instant noodles, eight-treasure porridge, and ham sausages, and they are all the first in the industry. ”

"When did this happen?"

"The day before yesterday. I just knew, or I saw it from a dealership's car. Mr. Cai, how do we deal with it?"

There were no similar products on the market before, and they were not in a hurry, but now it is different, if you are not careful, I am afraid that more consumers will think that the good taste of snow cakes is authentic, and it will be too difficult to reverse it at that time!

Manchu and Han food, deceive people too much!