The Olympics didn't last long, but during the Olympics, there was a big shake in the bottled water market in China.

First of all, the sales of bottled water such as Lebaishi and Jingtian have declined more seriously. There are still some consumers who no longer trust bottled water, which is similar to cold and white, so what does it cost?

Even the sales of some bottled water have declined a bit, because a lot of bottled mineral water has popped up at this time, as for whether it is true or not, anyway, the mineral water is written on the package.

The only thing that hasn't seen a decline in sales in the bottled water market is Lehaha's purified water, but Lehaha has increased its advertising investment, sponsored the Olympics, and caught up with the heat this summer, which only ensures that sales have not declined and have not increased.

After Nongfu Spring gave up the pure water market because of publicity and only made natural water, many people chose Nongfu Spring, and Nongfu Spring's natural water increased a lot, but because there was no pure water, sales still fell a lot.

However, for example, Laoshan mineral water and other manufacturers that originally made mineral water, now with the help of Dongfeng, sales have increased a lot, and they are happy.

The gods fight, and they benefit.

At this time, Kang Shuaifu's new product bottled water was also launched, along with juice and tea drinks, and was launched to the market at the same time. I thought that with the help of the summer and catching up with the industry reshuffle, they would be able to emerge.

The bottled water they make is neither mineral water nor pure water, but water with added minerals. It is to make pure water first, and then add some minerals that are beneficial to the human body to become a so-called "nutritious water"!

When they saw Nongfu Spring attacking the pure water manufacturer, they also added fuel to the fire, just to take the opportunity to occupy a piece of the market, so they deliberately adjusted the process and turned the pure water into mineral added water.

However, the sales situation did not meet expectations.

Wei Yingzhou and his four brothers are still researching, maybe because this year's bottled water market is generally not good, or because they haven't advertised, everyone doesn't know that Kang Shuaifu makes bottled water, and even some people think it's fake.

But their green tea drinks don't sell very well, because Lehaha has also launched green tea. People call it Longjing tea directly, who makes the headquarters of the family in Hangzhou, who in China doesn't know the West Lake Longjing, that is a tribute tea in ancient times!

Bottled water and tea drinks can't compete, so fruit juice should always be fine, right? The most popular orange juice, with Kang Shuaifu's brand effect and sales channel advantages, must sell better than some small brands, and there is no problem in making money.

But who would have thought that Lehaha would also make juice, not only orange juice, but also peach juice and grape juice, and launched three fruit juice drinks at the same time, and also found the little girl named Gao Yuanyuan who endorsed milk tea for them last year, and the advertising effect was simply off the charts.

What is the advertising slogan, what is the beautiful girl to drink more juice, as if you drink more juice must be beautiful, but there are still so many people who eat this set.

Lehaha's purified water has not grown, but when the bottled purified water industry as a whole is declining, it can still ensure that sales do not decline, which has proved its strength.

The sales of tea drinks and juices, including dairy products, continue to grow, and Lehaha's sales and profits this year will definitely increase significantly.

In the past, Lehaha was just a small factory of children's health care products, and the scale was not too large, and although the development was good, it was not particularly prominent.

Unexpectedly, in just a few years, it is now the number one food company in China. In contrast, Kang Shuaifu was smooth sailing at the beginning, but then it was a step by step, and the development was also ups and downs.

"Big brother, should we contact Nongfu Spring? There are many overlaps between Nongfu Spring and Lehaha's business, if Nongfu Spring is desperately competing with Lehaha, we can also have more opportunities to develop and grow. Wei Yingxun suggested.

"Confused! If Nongfu Spring develops, it will become another Lehaha, which will also suppress our products. Let them fight on their own first, and we can develop with peace of mind. I don't believe it, relying on prize promotion, no one will buy our products. Tell us to increase the winning rate of our products from 15 percent to 25 percent!"

"Also, the focus should be on building treasures. This time the competition in the bottled water market seems to be taking advantage of no one, only some small mineral water manufacturers have benefited, but have you ignored those emerging mineral water brands?"

"The fastest growth in sales in the market is not Nongfu Spring, nor Laoshan mineral water and other old mineral water brands, but Qingquan mineral water of Jianbao Company!"

"In less than two months, sales have climbed to the fourth, and this increase may not take more than a year to become the industry leader!"

"Qingquan? They sell it so expensive, so many people really buy it. Wei Laosan was a little puzzled, bottled water is generally sold for one dollar, and Qingquan mineral water is sold for two yuan, which has not affected sales?

Nongfu Spring attacked bottled pure water, thinking that they could occupy this market, but it was unthinkable that Qingquan mineral water would sprung up, and I don't think Nongfu Spring could not develop. Wei Lao Er snorted coldly.

"Leave it to others, we can develop our own with peace of mind. At the end of this year, we must let the beverage business start to make a profit, otherwise we will lose half a year in a row, and our losses will be very large, let alone become another main revenue force in the future, it would be good not to drag down the biscuit and instant noodle business. ”

……

Wang Haoan looked at the sales statistics of the soft drink market sent by Lehaha and Jianbao, and the results were similar to what he expected, the sales of bottled purified water fell seriously, and the overall market of mineral water rose.

Zhong Shanshan thought that the pure water market was shrinking, and his natural water under the banner of spring water would be able to rise.

Lehaha is not particularly fierce against Nongfu Spring, but also with the establishment of treasure to form a tacit understanding, the market has been established Bao and Lehaha re-divided, pure water to Lehaha respect, non-pure water to establish Bao as the leader, other brands, still can only look at their faces.

And in the future, it will be more and more difficult for the development of Nongfu Spring and other enterprises, because they may not be able to imagine how big the establishment treasure is this time.

Most of the mineral water sources in China that meet the standards have now signed agreements with Jianbao, and they just want to grow, and there are not enough water sources!