"Mr. Wang, this mineral water that we have established treasure is about to go on the market, and there are two things that you have to work hard. ”

Wang Haoan looked at Li Jingwei opposite and rolled his eyes: "In addition to advertising, what else is there to do? You can just make a phone call for this kind of thing, there is no need to come to the capital, right?"

"Of course, I have to ask for your help in the advertisement, and what is the name of this mineral water, everyone thinks that it is not appropriate to call it Jianbao mineral water, and you have to get a new trademark. ”

"At first, I thought about calling it Changbai Mountain mineral water, but not to mention that Changbai Mountain has this brand locally, and our next few water sources have nothing to do with this Changbai Mountain. ”

The brand can be bought, it's not too expensive, but it's not suitable if the name is not true, and it was attacked by people using trademarks without looking at Nongfu Spring.

"The name, this simple point is very good, like Nongfu Spring, and it is better to give consumers a psychological hint. There is an ancient poem you must have heard, the bright moon shines among the pines, and the clear spring stone is upstream. Why don't we call this mineral water a clear spring?"

"Qingquan mineral water, it sounds good, okay, that's it, how to get the advertising words, do you use this ancient poem?" Li Jingwei also thought that this name was good, and he liked it very much.

"I've thought of the advertising slogan for a long time. ”

……

After the advertising was completed, it was sent to the central station, and by virtue of the relationship, Jianjian Bao replaced a product advertisement of his own. At the same time, Jianbao also added an advertisement to the star channel in several places, all of which were in prime time.

The new commercial should be released today, and I don't know how it will work, before the results come out, Li Jingwei is always a little worried.

Although the dealer has already taken away all the clear spring mineral water in the warehouse, who knows how much they will order next time? If the sales volume is not good, you give preferential terms, and the retailer is not willing to press the goods, the dealer is even less likely to pick up the goods.

Turn on the TV and broadcast it to the five sets of CCTV, at this time the two hosts on the TV are introducing the situation before the closing ceremony of the Olympic Games. Li Jingwei was not in the mood to listen to what the two hosts said, he was more concerned about the two orange lided mineral water bottles on the host's table, and the word "clear spring" on them was clearly visible.

However, this is not enough to satisfy Li Jingwei, why can't he see the trademark of Jianbao?

But soon advertisements began to be inserted in the program, and when he heard the advertising slogan, Li Jingwei laughed, this sentence is really good, and it will definitely make Qingquan mineral water popular.

……

Zhong Shanshan, the boss of Nongfu Spring, watched TV programs and the Olympic Games, and he also liked it, and in the first two years, Nongfu Spring sponsored many sports events in China.

But when he saw a new kind of mineral water on the TV show, his face sank. He knew that the Olympic sponsorship qualification he wanted to get this time was topped by Lehaha, but this is not Lehaha's product, right?

During the Olympic Games, the ratings of the CCTV sports channel were exceptionally high, and more people watched the opening and closing ceremonies, which will definitely increase the exposure rate.

But it doesn't matter, only such a simple sponsorship has little effect, at least ordinary consumers will not pay too much attention to the two bottles of water on the table.

Eh, what's the matter, the host is still holding the water on the table to drink, when hosting the show, can you drink water? This host is not professional at all.

But the audience didn't care too much, when the host hosted the show, he needed to explain all the time, and it was inevitable that his mouth would be dry. Especially the conditions of the central station at this time are actually not good, there is no air conditioning, you can't use a fan, and the body is still relatively thick, this is summer.

After a while, an advertisement was inserted in the middle, and Zhong Shanshan, the boss of Nongfu Spring, frowned, why did he still insert advertisements during the live broadcast? Although it was an introduction before the live broadcast, it couldn't be like this.

Wait, this is the advertisement for the clear spring mineral water just now?

"We don't produce water, we're just nature's porters. Qingquan mineral water, the honor of Jianbao company!"

We don't produce water, we're just nature's porters. This advertising sentence made Zhong Shanshan stunned.

Talented!

He was tempted to say that the person who came up with the advertising slogan was a genius. It's a pity why is it someone else's advertisement, not their Nongfu Spring?

In contrast, Nongfu Spring's slightly sweet advertising words are completely inadequate. Especially when people are starting to trust pure water so much, this advertising slogan can move people's hearts even more.

This advertising slogan can be used for many years, and there can be some column extensions, who came up with this, this kind of advertising person can't be a nobody, go back and inquire, and think of a new advertising slogan for Nongfu Spring.

What makes Zhong Shanshan feel that the problem is even more serious is that this Qingquan mineral water is produced by Jianbao Company. Jianjian Bao is the leader in the beverage industry in Asia, and it is also ranked first in the world, and Jianjian Bao is a well-known brand in China, more than ten times stronger than Nongfu Spring!

Hasn't this company always made drinks, the last time I heard that there was a plan to make mineral water, he thought it was fake news, but he didn't expect it to be true!

After Jianbao announced that he would make mineral water, there was no sound for a long time, and everyone was going to forget, so he put a big move at this time.

Zhong Shanshan was very puzzled, and the reply from the sports federation to him was that all drinks, including bottled water, were sponsored by Jianbao, but it turned out that it was Lehaha who really sponsored bottled water.

It is precisely because the sponsor has become Lehaha that Zhong Shanshan feels that Jianjian Bao will no longer make mineral water, or will not do it in a short time.

But now Jianjian Bao has advertised the new mineral water on the CCTV Sports Channel, which is too strange!

He probably couldn't have imagined that this was also the plan formulated by Jianbao after discussion. On the one hand, it is to help Lehaha develop, and the two sides have a certain integration in the channel, and on the other hand, because Lehaha's headquarters is also in Jiangsu and Zhejiang, which is just convenient to suppress Nongfu Spring.

In the end, it was because of Wang Hao'an that he coordinated on both sides to get out of today's situation. Otherwise, it is completely possible to broadcast advertisements throughout the Olympic Games and make out the phenomenon that the supply of clear spring mineral water exceeds the demand.

Whether it is Lehaha or Jianbao, they have achieved good results.

Today, all consumers who see this advertisement remember this advertising slogan, nature's porter, how good it is. And the host drinks this, it must not be wrong. Didn't the advertisement also say that it is rich in a variety of natural minerals that are beneficial to the human body?

Even some people have decided that in the future, the bottled water of the company (unit) will choose this Qingquan mineral water, and the products of the establishment of Bao Company cannot be wrong!

。 m.