……

As mentioned before, there are three basic conditions for a hit drama: publicity strength, cast, and story content......

But popular dramas are different.

Hit dramas have to depend on fate.

The same drama, born in different periods, must have received completely different treatment.

Although Cao Yifang has filmed a lot of TV series, basically the ratings are good, but it can barely be called a hit drama, and there is only one legend of Sword and Fairy that is not a hit drama, this drama is a cheap one that takes advantage of the time and people, first of all, it is the pioneering work of Xianxia TV series, the audience sees it very fresh, and the actors are fresh, fresh and tender, the roles are highly compatible, and the salary is the price of cabbage, saving money to engage in production, and the average level is higher than that of film and television dramas in the same period.

But that is at best a hit drama of the lowest level.

Compared with the Assassin Saint released earlier, Fairy Sword is just a little more popular in China, with higher ratings and a little more replays.

This kind of top hit drama of Thorn Saint is not only popular in China, but also soft to win awards, and exported overseas, when it was broadcast in the United States, it even hit a record high for local Chinese stations, and its influence once covered Japan and South Korea and other countries, setting off a wave of court fever.

Even the concept of a big heroine drama was born from this.

is also for this reason, although Cao Fangfang is also a first-line movie star now, his salary is still not enough for Cui Guanhai's height.

But this is not the same as in the past, and Infinity Paradise has the right time and place.

Let's start with the most important point.

In 2021, some people call it the first year of VR.

Once upon a time, the concept of VR virtual reality was also popular for a while, but after that, it was a long time of coldness, and there were too many technical problems that could not be solved temporarily, whether it was VR games or VR movies, people did not feel that there was any particularly good experience.

The VR headset is uncomfortable, the game resolution is low, and I feel dizzy after watching it for a long time......

But after the official rollout of the 5G network, this key has opened too many magic boxes.

The vertigo of VR games is largely due to the latency and network balance of 4G, which breaks through the original bandwidth limitations and opens up a whole new era.

A killer application game "Resident Evil" has relaunched the entire VR industry engine, and in the environment of the global economic downturn, the hot money in the capital market is like a drowning person clinging to the driftwood around him, and it has poured into the industry and seized the track.

And then......

Infinity Paradise was born.

The first paid drama in China.

The content of the story,At present, it is about the upgrade and adventure of a group of young people in the game world,It seems that the super online game infinite park is far away,Now it seems,It's almost a late time,The future is within reach。

People who were already stimulated by the VR version of the Resident Evil FPS game were once again shocked by the wonderful game world presented by Infinityland.

At the VR new product launch conference of a domestic brand, Cao Yifang was invited to the platform at a high price.

Cao Fang also went.

Infinity is currently the most convincing advertisement for all investors, as well as potential consumers who have not yet experienced VR games......

See, our game world will be so exciting in the future.

At the same time, the relevant news headlines were all kinds of high, and I felt that the whole drama seemed to be out of the category of online dramas and was raised to the height of the times.

[The game world of Infinity Paradise, can VR be realized?]

[The game warehouse of Infinity Park is difficult to achieve, but VR online games are not far away]

[Infinity Paradise VR game of the same name is expected to be launched in 23]

[Tapping the potential of VR games, Penguin's stock price soared]

stepped on the pulse of the development of the VR industry, and the online drama Infinity Paradise was bundled and marketed, becoming the biggest publicity driving force.

Secondly, the impact is also huge on the domestic film and television special effects industry.

Hu Yuelong, CEO of the Divine Painting Kingdom, was invited to participate in the show everywhere and give a speech, she mainly wanted to invest more in her company and plan to go public by the way.

"I don't understand why we always say that our domestic special effects are poor. ”

At the forum on the current situation of Chinese film and television and the development of visual effects, Hu Yuelong held back his anger and wanted to vomit.

"You can say that the special effects of domestic dramas are poor, but don't say that the special effects of domestic dramas are poor, do you know what proportion of our Chinese special effects team accounts for foreign blockbusters?"

"The Avengers, Transformers, Avatar, we all participated in the production, and the technical awards we have won are too numerous to mention!"

The host deliberately provoked trouble and asked: "I remember that there was a domestic director who filmed a big war scene, and he originally used a domestic special effects team at that time, but then there was a problem, so he still found Hanguo special effects company to solve it......"

"I'm not going to say if he's looking for the wrong company. ”

Hu Yuelong didn't have a good face when he heard this: "I remember that his original words were very ugly, and the Chinese people were not angry, so they were embarrassed...... I don't understand, it's the same mistake, special effects companies all over the world can make mistakes, but people don't make mistakes, just do it again, our Chinese special effects company mistakes are shameless?"

"To put it bluntly, we say all day long that this country discriminates against us and that country discriminates against us...... In fact, the people who discriminate against us the most are our own people. ”

"In fact, the profits of the special effects industry are very meager, and this is a high-density labor industry. In the film field, the profit of the general industry is 20% to 25%, but the profit of the special effects industry is only about 5%. ”

"Don't talk about us, the Hollywood special effects companies are closing down one after another, they just can't make money, it's another thing to be able to rely on a big tree like Disney, it's really difficult to do it alone......"

"The domestic special effects team is outsourced at a low price all day long, and we will take as much as people say, after all, our domestic films really don't pay attention to special effects, let alone TV series, only Hollywood movies are in the greatest demand. ”

"That's it, we finally have one or two blockbusters occasionally, and we need special effects support, and we are very unwilling to find us, preferring to spend a high price to invite Hanguo Company and Mi Guo Company, people treat them as wronged, but they just don't want to invite us to ......"

She laughed at herself: "Maybe I think it's cheap and not good, otherwise there is no reason, I really don't understand." ”

After this forum, she found CCTV's documentary program team and handed them the work materials that had been filmed in advance in the major crews, including how to make the huge Ying Long in Immortal Sin, as well as the decomposition and comparison of the post-production special effects of Infinite Park, scene construction, etc......

Many viewers have actually been scolding the incompetence of domestic special effects, some people think it is the gap in the film industry, some people think that the standards at home and abroad are different, and more people still habitually scold the actors for getting too high salaries, so they have no money to do special effects.

But in any case, after this hype, at least some people understand the ecology of the special effects industry, and understand that domestic special effects are not bad at all, although there is indeed a big gap between the film industry and the United States, but the special effects industry is not, and labor-intensive industries have always been China's advantage at this stage...... It's just that there is no domestic demand.

……

In addition, after the success of the film and television of Infinity Park, the confidence of Singularity Group has greatly increased in the place where the IP is produced.

Since Singularity Group acquired a TV drama production company, it has also acquired a special effects company.

Vice President Li Yiming replied confidently in the face of media inquiries:

"Our goal has never changed, and the Singularity Group has always been against Marvel. ”

"I've actually said many times that Singularity wants to be a cultural company, not an online reading platform, and although online literature has hundreds of millions of readers, it's still a very, very small market......

"In 2021, the total scale of the online text market is billions, which is one of the smallest industries in China, so our goal has always been IP operation, animation adaptation, film and television drama adaptation, and peripheral products in the future. ”

"Although the influence of IP has been highlighted for many years, there is still a big gap between us and Marvel, which also shows that we have greater potential. ”

"The value of IP is undoubted, looking at Disney's film list this year, there are fewer and fewer original contents, almost all of the movies released are follow-up to IP series films, old films are remade, and original scripts have been decreasing, which shows the importance of IP even more. ”

"In the past, the performance of some of our big IPs was really bad, and it can be seen from the ratings on the Internet that the average score of male frequency online text adaptations is only 5 points, but we have always believed that the main reason for this is that the online IP and the film and television industry are not well run-in, and many film and television companies just use IP to make a name, including screenwriters and directors, they actually don't understand what online texts are, and they haven't seen them. ”

"The success of Infinity Park is the success of a young team and the success of young people, so we also plan to set up our own young team, our own IP, and operate our own to minimize losses and try our best to restore our own selling points, rather than just selling dog meat on the head of a sheep. ”