"Andy, you were so prescient. ”

Wang Haoan received a call from Guo Jijie, and was a little confused, what does this sentence mean without beginning or end?

"Lao Guo, aren't you drinking with your friends again?"

"Good idea, get a few friends over for a drink and celebrate. Liao Qixian called me just now, saying that he was optimistic about a project and wanted to borrow from the bank, but the loan procedures became a lot more, and the interest rate also rose a lot.

Wang Haoan: "......" people's business is going yellow, why are you so happy, are you sure it's your friend?

He also understood what Guo Jijie meant when he said that, the banking policy has changed, the loan interest has skyrocketed, and it seems that the speed of banking reform has accelerated.

This banking reform has had a far-reaching impact. Previously, there were many other institutions under the bank, which were not financial institutions, but were involved in industrial operations.

For example, there are real estate companies, shopping malls, hotels, and even restaurants under the bank. Banks invest in many other industries, and they have money on their books anyway.

And the people in the bank are all professional financial staff, and there are a lot of cats in it, and how many bank staff have resigned and gone to sea during this period.

It's not that they really want to leave the bank, it's that they have to. In many cases, as long as you are gone, you will basically not be held accountable for the follow-up. Even if you want to pursue it, you may make mistakes when you hand over the work.

This period was accompanied by the loss of a large amount of state-owned assets. Many loans have turned into bad or even dead debts, and banks' non-performing loan accounts have increased dramatically.

Fortunately, Mr. Zhu intervened in time and formulated corresponding remedial measures, so that he could not cause greater consequences, otherwise it would be the same as the island country, which will set the economy back ten years.

"Lao Guo, this matter is also a good thing for us, I think we can start a more radical strategy in the next step, to completely start with other brands in the early stage of the development of the industry. ”

Wang Haoan had borrowed 250 million yuan before, most of which was invested in Manchurian food. The plant and equipment of the branch account for the majority, the funds for the purchase of raw materials, and the publicity expenses account for the small proportion.

Manhan Food's liquidity is sufficient, and they have signed exclusive purchase agreements with some distributors and obtained a deposit, which is enough to resist great risks.

What's more, because their products are easy to sell, they are almost in short supply, and the dealers are all paying first and then goods, even if it is the railway cloth, it is also cash on delivery, and the return of funds is very fast.

They first made a market layout, although there are only four factories, but the scale is not small, and the new production lines ordered from the island country have all been shipped back, and the production lines ordered from the Bingcheng Machinery Factory have also rolled off the assembly line, and the rest are in the process of being produced.

However, in terms of production capacity, no instant noodle company in the mainland can compare with them at this time, and even several together may not be able to compare with Manchu and Han food.

Previously, Manhan Food's instant noodle production capacity was not maximized, because the sales of the product had not been completely opened. But now with more and more dealers, the advertising effect is getting better and better, the product is getting more and more well-known, and the production capacity is also up to the time to continue to improve.

Bagged instant noodles are just starting to gain momentum, and doing some promotions at this time can make it difficult for other brands to deal with it, especially those who don't have enough funds.

The development of the market is always like this, at the beginning there is a company to start a product, then develop to several, and then like mushrooms after a rain, dozens of hundreds of companies have sprung up, and this is when the market is the most prosperous.

There are many manufacturers, which leads to many small scales and poor anti-risk ability. After that, as long as the leading companies do some promotions, such as lowering the price, or giving away some products, those small factories will definitely not be able to bear it.

The factory is large, the efficiency is high, the production cost is low, the sales channel is better, and the capital is more abundant. Not to mention that they are only selling at low profits, even if they sell at a loss, large companies can bear it, but small factories can't, they don't have so much money.

If it were, it would have become a big factory a long time ago.

"Andy, what do you want to do?" Guo Jijie was also interested. It would be perfect if Manhan food could become the only stall in the mainland like Anjie clothing.

Don't look at AnJie's sales this year are better than expected, but the net profit will not exceed 60 million, and the sales of agents continue to climb to the peak, and they have to give more and more rebates.

Manhan food is different, now the profit of instant noodles alone is expected to reach 100 million this year, not counting other products, at least one-tenth of instant noodles.

At this rate of development, it will be able to recoup all the investment in two or three years, and even more than double the size of the factory, becoming the top private food company in the mainland.

It is still incomparable with the state-owned giants, after all, behind those companies is the country, and how much basic grain sales are sold every year.

"Right in their base camp, increase advertising investment, give certain sales subsidies to dealers over there, and attack their market in an all-round way. ”

To put it simply, Manchu and Han food are well funded, and the advertising price of local TV stations is not expensive, so they can do it. And give dealers a certain subsidy, they will not lose, at most the profit is reduced.

Now it's time to fight with other brands for the scale of funds, burn money and grab the market!

If you can't afford it, I'm sorry, so let's quit. They can take the opportunity to buy each other and add their own brand.

There are also companies that can afford to burn, such as the same group, which after all has a certain share in the treasure island and Southeast Asian markets, and the funds are also sufficient.

Then it is even better, because when the two leading companies in the general industry compete, the following companies will be eliminated.

He had experienced many of these things in his previous life. For example, Jia Duobao competed with Wang Laoji, and the sales of Heqizheng plummeted. Liangle Group competed in the mainland, and the two cola brands, which were originally very popular, were very popular, and Fenhuang gradually disappeared.

The same is true for instant noodle companies, the former Kang Shuai Fu and the same in the market were very fierce, and the sales of Baixiang, Hualong, Huafeng, etc., which were very popular at that time, plummeted.

However, in this life, he has to make some changes, not only to launch this competition model many years in advance, but also to target the two giants of the future noodle industry at the same time, so that other brands will go out first!

"Only give subsidies to dealers in some areas, it is inevitable that other dealers will complain, it is better for us to give subsidies to all exclusive dealers, just to attract more exclusive dealers, but this investment will be greater, and our investment in other products must be reduced. ”

"It's okay, let those exclusive distributors help expand the market share of other products, and make the most profitable instant noodles first!"