Chapter 246: Sold to the doorstep
Wei Yingzhou walked on the streets of Jinmen and casually entered a small store, wanting to see their Kang Shuaifu's sales in person, and at the same time to see what other products were in demand, and what they could do Kang Shuaifu.
If there is only one product, then all the company's revenue will be directed to this one product, and once there is any undesirable problem with this product, the whole company will fall into huge trouble, and even lead to bankruptcy, just like their brother sold oil in the mainland two years ago.
For example, the same group is not only instant noodles, but also many other products, and even involved in retail and other cross-bank businesses. At the same time, other businesses can also boost the sales of instant noodles, so that the company's overall business has been improved.
Ham sausage, this is very good, and now mainlanders like to eat it very much. He also tasted it, it tasted good, and importantly, it was convenient.
It's just that Chundu, the giant of ham sausages, hangs above his head, and the share of other brands together accounts for less than ten percent, and they rashly enter this industry and are not sure to rise.
He saw many people coming into the store with their children to buy some snacks. The family conditions are good, especially in the mainland, where family planning has been carried out, and many families have only one child, so it is naturally a treasure in the palm of the hands of two generations.
The snack market seems to be very large, but which snack to choose, he has to think about it, it is best to avoid other companies and open up a new market, Kang Shuaifu can easily enter, and can occupy a large part of the market.
Biscuits, many children like to eat biscuits, but now the biscuits have a single taste, and children don't seem to like them very much. If you can make a product that children like and parents recognize, it will definitely be able to sell well.
He casually picked up an uneaten cookie from the shelf, baklava, it should be the kind of crispy biscuit, right?
Hmm? Good taste praline crisp, Manchu food? Don't buy it, no one buys Manchu food!
"I said what are you going to buy? The shopkeeper stared at Wei Yingzhou stubbornly, could it be that he wanted to steal things while he was not paying attention?
"Big brother, how are your instant noodles selling?"
"You're going to buy instant noodles, here. You see, there are good tastes, there are Kang Shuaifu, there are Huafeng, and there are old capital, bowls, and bags. When you buy it, buy another ham sausage, which tastes better when soaked in it. "Warm recommendation from the owner.
Wei Yingzhou looked at the shelf, it was full of instant noodles, but what was placed in the most eye-catching position was not their products, but delicious instant noodles!
Good taste instant noodles, actually out of the bag!
Wei Yingzhou thought that Kang Shuaifu would be able to turn over in one fell swoop and become the leader of the industry next year by relying on bagged products, but how could the good taste also come out of the bagged?
After detailed market research, many people want to eat instant noodles, but they feel that the bowl is too expensive and they are reluctant. And I don't know who said it, the bowl is unhealthy, and people have been out of the island country for many years, and I haven't heard of anyone who is sick from eating instant noodles, and this is not a meal.
It just so happens that the bagged ones are low, and most families can afford to eat them, and they don't have the health problems that the bowl says. At the beginning, the sales were very good, and Wei Yingzhou and his four brothers were very happy.
Even if the bowl can't become the first, but the bagged one becomes the first, their profits will definitely not be less, but why did Manhan Food start to produce bagged?
Didn't the previous investigation say that all the four factories of Manhan Food are bowl production lines, or they are bought from island countries at high prices, and they still have the money to buy bagged production lines?
Wei Yingzhou picked up a bag of good-tasting instant noodles, reached out and pinched it, it was square, definitely not the production line of the bowl, and the dough cakes were different.
"Eh, I said, what's the matter with you? How can I sell the instant noodles if they are crushed, you have to buy this pack!"
When eating instant noodles, the most annoying thing is that the dough is broken, and you can't pick it up when you soak it. What kind of mentality are these people who deliberately crush the dough, it's too bad!
"Uh, I'll buy it. Boss, when will we have a good taste in the bag?" Wei Yingzhou asked as if chatting casually while paying.
"It's been half a month. This bag is more cost-effective than the bowl, you don't buy more than two packs to put at home. If you are hungry, you can soak that big bowl in boiling water and buy a few ham sausages, which are gold medal partners with instant noodles. ”
"That's not what I said, you look at the poster and say it, it does taste better. ”
Wei Yingzhou looked at the good-tasting posters, and the good-tasting posters were all posted here, but he didn't know at all. Isn't it true that when consumers come in and want to buy instant noodles, the first thing that comes to mind is the good taste?
It's been half a month, is their news of Kang Shuaifu so closed? I have to ask the third child why I haven't told him about this!
"Eh, you don't buy ham sausages. "The owner continues to recommend warmly.
Ignoring the shopkeeper shouting behind him, Wei Yingzhou left quickly and drove back to the company.
……
"Big brother, what's the matter, calling us back in such a hurry?"
"Hmm, this is a delicious instant noodle, they are out of the bag?" Wei Yingxun was also a little surprised.
"You don't know? It's been half a month! How does the market research work, haven't those salespeople ever been to the retailer?!" Wei Yingzhou was furious.
"Big brother, don't be angry, it's nothing, our sales are definitely better. Wei Yingxun persuaded.
"You know what! I bought this from a small store near our company, which means that the delicious product has been sold at our doorstep!"
"Big brother, I said that we should first firmly occupy the market around Jinmen, and then think about expanding outward. The third muttered.
"! How do you hold on to it, and you can still get those retailers not to sell other people's products? I told you a long time ago, if we don't expand, we just wait to be eaten away by good taste, and that's proof!"
"Also, the shopkeeper tried his best to recommend good taste instant noodles to me, and also recommended good taste ham sausages, go and see why!"
If there is no benefit, why should the shopkeeper promote the good taste? Either the profit of the good taste is higher, or the promise of the good taste to the retailer, in short, there must be a link of interests.
"Big brother, we do suffer a little bit in the factory, our production capacity is not as good as good taste, we have four factories, we only have three, it is said that people's production line, one shift can produce 120,000 pieces of bread, we are only 50,000. The third said.
"The third child, what if we expand, we can't sell it. We also have to advertise, advertise on CCTV, and we must promote it at a high price. ”
"What kind of CCTV advertisement, you forgot the soybean oil we sold, didn't CCTV also spend a lot of advertising money, it's not that no one buys it. ”
"Shut up! Let you figure it out, not to listen to your quarrels. Now let's investigate why good-tasting products can be sold to our door, and then come up with strategies to deal with it. ”
"We can't be so passive anymore, we have borrowed money for this expansion, and the interest rate is very high. Once our development is blocked, loans alone can bring us down!"