Chapter 58: Advertising Campaign
After the first day, Wang Haoan asked them to take the others to some places he had chosen to paint the walls, and he wouldn't keep an eye on this kind of trivial matter.
Guo Jijie has been staring at the production progress in the factory, and according to the sales volume negotiated by the two of them, at least 10,000 pairs of jeans, 5,000 jeans, 5,000 casual pants, and 5,000 casual shirts should be prepared.
All the sewing machines in the factory are running at full speed, and those workers who used to do textiles have also started to step on the sewing machines after retraining, but they are still far from the required number, after all, it is still good to complete some orders left by the textile factory.
However, through Wang Siheng, Guo Jijie has signed agreements with several state-owned shopping malls and began to renovate stores. There is no need for Wang Haoan to worry about this aspect at all, the decoration styles that Guo Jijie saw in Xiangjiang are enough in today's Ice City.
Wang Haoan only emphasized two points, the first must be fast, and the second must be neat.
Some of the decoration styles are very strange and absolutely not, which may attract attention, but it is difficult to be accepted by the mainstream for the time being. Moreover, the renovation time is too long, which affects the opening sales, but they set the real opening and sales time for next week.
"Hao'an, this advertising cost is too much, right? You can get it in the newspaper, and what kind of wall advertising do you get, then the advertisement doesn't need much advertising money, but the labor cost and material cost are also a lot. "Guo Jijie is a little distressed about money, how do you feel that Wang Haoan spends money more than him?
The most important thing is that he has never seen this kind of advertising.
He has learned about Wang Haoan, who is a child of an ordinary working family, and his parents together are only a few hundred yuan a month, how do he feel that Wang Haoan spends one or two hundred thousand yuan without blinking his eyes?
He has learned this kind of lesson, when he was in Xiangjiang, he also opened a store to advertise, but the advertising fee was too high, and the sales were far less than expected, and finally the store was dragged down by the advertising fee.
"Think about how much money we can make for a pair of pants, how much money can we make for a piece of clothing, and we can sell 10,000 pairs of pants casually, and all these expenses will come back?"
"Do you think we may not be able to sell that much? Even if the sales are a little worse at the beginning, I still have a lot of ways to stimulate consumption, and in a week, I will let you see the profits, and you can go home in style. ”
In his previous life, he had seen too many promotional methods, and if he made a few random ones and changed them slightly, they could greatly stimulate sales. Don't think that people are really poor now, there are already some people who have become rich.
Let's just say that there are private bosses worth tens of millions of dollars in Bingcheng, otherwise who are so many baths and dance halls on the street open for fun? However, at present, some people who are suddenly rich have many methods that are not very glorious, and they will all go to prison in the future.
Bingcheng was the first industrial city to prosper, but under the impact of the market economy, it did not resist, but many workers were quite able to save money, and Wang Haoan's parents were not an example.
"Okay, don't think about it so much, has the communication over there been a good communication with Editor-in-Chief Chen, our advertising must begin. ”
"I have already made a phone call, starting tomorrow, their newspaper will officially add four pages, including a whole page, which are all pictures of our clothing advertisements, and half of the page, which is our advertorial. ”
"Why did you only buy half of the advertorial, didn't you say you wanted to buy the whole page?" Wang Haoan was a little strange, he agreed to buy two full-page ads, and Editor-in-Chief Chen promised to add four pages, why did he take the initiative to give in?
"Editor-in-chief Chen is also very shrewd, he notified the heads of other companies what we said, and then many people ran to buy advertisements with him, and some people began to advertise in advertorials, as if your uncle was doing it. ”
"It's not that there are more people buying, and ours will be compressed. Fortunately, the full-page ad of the picture has not changed, otherwise the effect will definitely be much worse. ”
Guo Jijie's tone was a little angry, he said it was okay at the beginning, and I also found and planned two layouts, but now it is suddenly compressed into one and a half, where is there such a person.
"Isn't that a quarter cut in advertising costs? Haven't you always wanted to save money, and that's exactly what you wanted. Don't worry, although the advertorial ad is only half a page, the effect will not be bad, the important thing is the image ad. ”
Wang Haoan seriously suspected that Guo Jijie's displeasure was not because the advertisement was reduced, but because the advertorial advertisement praising him, a patriotic businessman in Xiangjiang, was reduced.
Guo Jijie likes to be in the limelight, which Wang Haoan has long seen. The more people who have been embarrassed, the more they like to be known by more people once they soar.
This is like the ancient middle lift, middle jinshi, official or something, it is a truth that they have to go back to their hometown, and the rich do not return to their hometown, just like walking at night in brocade clothes.
I'm doing well, I don't know it's okay, I have to let others know, let others envy, even jealousy, it's better to be someone I know, so that I'm the happiest.
"The editor-in-chief Chen also said that if we feel that it is less, he can help contact the city TV station and let us make an advertisement on the city TV station. ”
Wang Haoan looked at Guo Jijie: "Do you still say that it is best for you to come forward to publicize it in person, and by the way, how patriotic you Xiangjiang people are?"
"How do you know!" Guo Jijie's eyes widened, he didn't tell anyone about this, could it be that Editor-in-Chief Chen still told Wang Haoan?
"You still think that's a good thing? That's using you to attract investment. And the advertising fee of the TV station is much more expensive than that of the newspaper, didn't you say that you want to save the cost of advertising?"
"Wait, when the Chinese New Year comes, I'll make you a big one and let you show your face in front of the people of the whole country, isn't this much better than in the city of Ice City?"
Shh~~
It's not that I want to be in the limelight, but I say it as if it's all about promoting the company.
However, this is not a bad thing, and there are many business CEOs who personally advertise in their previous lives, and the effect is actually not bad. And Wang Haoan feels that the hatred of the rich among the Chinese people is quite high now, and it is good for him to live behind the scenes temporarily, so let Guo Jijie be in front.
Besides, Guo Jijie's image is also good, and with that Xiangjiang Mandarin, it may be more attractive. In these years, more or less Mandarin speakers like two whole sentences of Cantonese, just like many people in the future like Chinese mixed with English, as if they are very powerful.
Guo Jijie didn't say anything more, he knew very well that Wang Haoan still had the final say in this company, and the gap between the two sides was too big. Only after he Lao Dou injects capital into him and increases his shareholdings, can he have more right to speak.
The next day, a copy of Bingcheng Daily appeared on the desks of many leaders on time, and the propaganda columns of major enterprises and institutions also appeared on the desks of many self-employed people who ordered newspapers.
Everyone was surprised to find that today's daily newspaper seemed to be thicker, so was there something big going on? After a quick flip through it, I saw a page with many pictures, all of which were young men and women dressed in blue......