This result is obviously not what Fan Changming and they want to see, and they are somewhat depressed, Zhou Xing has long expected this stubble, and he has no joy or sorrow for this result, but he also sighed in his heart, sure enough, it is a TV show to make money quickly, and it starts with tens of millions at every turn, and his own theater is now enough to make money, compared with them, it is a small thing. Pen, fun, and www.biquge.info

is also a semi-annual blockbuster program, the designated products of the third season of the brother group have been photographed for 32 million, even in the same level of advertising of national variety show programs, it is also considered the top three high prices, second only to a reality show on Shonan Satellite TV, and a grassroots selection program that CCTV has held for many years.

Although the Brothers have become famous, they are also a station and a blockbuster program, but they are only 17 or 8 million, why is there such a big gap?

This made Lu Jinshan feel very uncomfortable.

Lu Jinshan can already imagine how Li Sen, the director of the brother group, will be cynical after the end of this bidding meeting.

However, now that the bidding will still be in progress, there are still two higher-grade advertisements that have not been filmed, even if he is depressed, Lu Jinshan can't show anything on his face.

"Next, there is our secondary advertising, three special sponsors, the starting price of the bidding is 30 million, and the price increase must not be less than 1 million each time, and now we will start the first one. ”

In fact, in the past, there were only two levels of classification in TV commercials - title and special sponsorship.

Special sponsorship is also called a partner, to put it bluntly, in addition to the title, there is not much difference between the title advertisement, and every time it is broadcast, it will be read out together, including the billboard on the stage.

The reason why the third-level advertising designated products were added later was just that the TV station put it together in order to generate revenue.

After all, if a show is popular and the attention is too high, it will naturally bring great benefits.

Think about it, the national TV combined, there can be several popular programs throughout the year, and then those programs that have become famous and are in the second season, or even the Nth season, are even few.

Therefore, with such a situation, naturally the country's commercial enterprises are staring at it, greatly sought after, and the price is speculated extremely high, especially those enterprises that are not short of money, sometimes they are too lazy to waste time during the auction, and directly quote a sky-high price, after scaring most of the enterprises back, and then slowly increase the price with some other enterprises of the same level, and finally consume until they can't be added.

In such a situation, increasing the number of advertisements, on the one hand, TV stations can generate revenue, on the other hand, advertisers are also satisfied, it is a win-win situation, why not?

"Thirty-one million!"

"Thirty-two million!"

……

When it was added to 40 million, the bidding atmosphere in the field became slow.

Seeing this situation, Lu Jinshan's heart sank, and Fan Changming also sighed slightly, and began to regret launching this show as a blockbuster program.

You must know that although the designated products of the Brotherhood also started at 30 million, they finally slowed down until 60 million, and finally sold for a high price of 68 million.

And they have just reached 40 million, and they look like they have no successor, how can they not let Fan Changming's eggs hurt, not to mention Lu Jinshan, who is ready to use this show to fight with Li Sen, the director of the brother group, is even more discouraged.

Although Fan Changming and these people from Jiangnan Satellite TV are unhappy, the company will not follow what they think.

For these enterprises, the auction is not just shouting high, nor can it be won in one go, but also according to the specific situation, at least the input and output should be proportional, and you can't buy and sell at a loss.

Before coming, each company will carefully study this program, have a rough evaluation of its highest ratings, and then compare the ratings of variety shows of the same level on Jiangnan Satellite TV, and a bidding ceiling will be obtained.

For example, the peak rating of the brother group is 2.5, and its special sponsorship finally sold 68 million, and the highest rating of the comedian is estimated to be 1.5, so the upper limit of the bid for it is about 40 million.

Of course, the 40 million is not dead, in the specific bidding process, the company will definitely give the person in charge of the auction on the spot a 10 percent floating coefficient, for 40 million, 10 percent is 4 million.

Therefore, this company can have up to 44 million permissions, and if it is higher, it will have to be abandoned.

Of course, each company's evaluation of the program is different, some are optimistic, and naturally the estimate of the ratings will be higher, and some are not optimistic, the estimate will be lower, and the bidding ceiling will be high and low.

Now there are only three companies that are still bidding on the field, because there is an unwritten rule in the program advertisement, that is, exclusivity, such as alcohol, Chen Dongsheng's old wine shop filmed an advertisement, Jiangnan Satellite TV can no longer have other liquor advertisements in the comedian program.

So far, liquor, snacks, and sportswear brands have all been auctioned, and other similar categories can no longer be bid.

Of course, these types of other companies have not left, anyway, there are only seven advertising spaces in total, and it is not too late to go after reading it, and understanding the market will also have a certain impact on their company's next sales weight.

Eventually, the first sponsored ad was won by a company called Roland Home Textiles for 45 million.

With the first, there is naturally a second, a third.

It's just that special contracts are not like designated products, and companies that can compete for special sponsorship are more optimistic in themselves, so they will naturally not give up until their ultimate goal when bidding.

And people like Chen Dongsheng are different, they are all companies that are not short of money, and they are willing to invest in advertising, but they are not too sure about the program, and they belong to the wandering between whether they can invest or not, and the competition is not so fierce.

Naturally, the second special sponsor also auctioned 45 million, which was taken away by the domestic mobile phone brand Huazhuo, and the third, because it was the last chance, was auctioned even higher, with a price of 47 million, which was auctioned away by Huisheng Electric, a veteran electrical appliance brand in China.

Despite this, it is still a full 21 million short of the 68 million of the Brotherhood.

What's more, the big head of the brother group is in the naming fee, and after removing the two sub-titles, the main title alone has a sky-high price of 180 million, and the two sub-titles are 98 million and 100.5 million, all of which are sky-high!

And looking at today's situation, not to mention that comedians are enough, even if they want to break 100 million, it is not easy.

The advertising cost of the entire program of the brother group has broken 600 million, and the comedian has not filmed except for the title fee, and the other six advertising spaces have all been filmed, adding up to less than 200 million, even if the title fee is 100 million, it is only nearly 300 million, which is more than half of the difference!

Seeing this result, Lu Jinshan's heart was cold.

Even though Zhou Xing had been prepared in his heart, he couldn't hold it on his face when he saw that the gap was so big, especially when he noticed the subtle changes in the expressions on the faces of Fan Changming and Lu Jinshan, Zhou Xing was also embarrassed in his heart.

Although Zhou Xing wanted to tell them: "Don't look at us, we have only made 200 million now, but you must know that when the first season of "Happy Comedian" was broadcast in the previous life, even the naming rights were not filmed, so you would not think so, not to mention, when it came to the second season of the comedian, although the naming fee of Lianjia.com was not disclosed, it was at least more than 150 million, which shows that the potential is unlimited. ”

This is still September 2016 when Zhou Xing crossed, and at that time, the third season of Happy Comedian had not yet started, and Zhou Xing did not know that by January 2017, when the third season of Comedian, the exclusive naming fee of Gionee mobile phone had reached 250 million, which was higher than the price of the brothers in this world!

Not only that, but the special sponsorship of the third season has also reached 60 million, and the designated products have exceeded 40 million, which is not far behind the brothers.

At this moment, there was also a lot of discussion in the audience.

"It seems that although this big comedy league is also a blockbuster show, everyone doesn't seem to be so optimistic. ”

"It's true, but the price is reasonable, and the one who shoots will suffer somewhere. ”

"Definitely, no one is stupid, you get what you pay for. ”

"Although everyone is not very optimistic, after all, Jiangnan Satellite TV's platform is there, since it is a blockbuster program, there will be no shortage of promotion resources, plus Zhou Xing's name, it is stronger than prime-time TV drama insertion ads, and the cost of insertion advertisements for half a year is also tens of millions, so it is more affordable here. ”

"But in the end, it depends on the reaction, the matter of advertising, after all, there is still a bit of a gambling component, the bet is right, in case this show catches up with the ratings of the brothers, then it will make a lot of money, the same ratings, but only half the price, how cost-effective. ”

"Why don't you say that the bet is wrong, if you can't even reach the 1.5 ratings estimated at the beginning, wouldn't it be a loss?"

"Probably not, Zhou Xing is a person who can create miracles, but the ratings king who has won more than three ratings, no matter how bad it is, it won't even be 1.5. ”

"Then who knows, this is a show, not a show, it's about the overall level, what's the use of just Zhou Xing? If everyone else also has ratings appeal, it's okay to say, but look at it, in addition to Zhou Xing, is there a first-line star in the others?"

"Yes, in fact, what we were worried about at the beginning was this, the guests of the show added up, and the level of Zhou Xing was the highest, and the others were familiar with Wang Hanlin's face, and the other three were all small characters, although they also had a certain degree of popularity, but after all, they were too bad. ”

"Yes, in the final analysis, it is still the reaction of the show, whether the audience buys it. If you think about it, a party is interspersed with a few sketches that everyone loves to watch, but if the whole party is full of sketch cross talk, it will be a bit boring, just like the cross talk sketch competition, and now the ratings are much worse than back then. ”

"That's the reason, you can't eat anything delicious all the time, there is always a time to vomit if you eat too much, not to mention that you can get a work in a week, that will test your creative ability, can you still watch things that are driven out like this? ”

"Then what did you just ask?"

"Isn't this a cheer for Jiangnan Satellite TV, you can't come and sit down, I don't sell the account of this show, but it doesn't mean that I don't sell the account of Jiangnan Satellite TV, of course their thighs have to be hugged tightly. ”

"You're shrewd!"

"Haha, you're not bad either!"

……

In the midst of the discussion, Fan Changming coughed, and after attracting everyone's attention, he said loudly:

"Thank you for your support today, but please believe us, since we launched such a program as a blockbuster program in the first half of the year, it must have been considered and demonstrated by many parties, otherwise it would be better to directly classify it as a general program, and it would not be launched in this way. ”

Fan Changming knew that at this time, he would definitely not be able to directly proceed to the next link, but to say something, otherwise in such a situation, the naming fee would probably be lost.

He also observed just now, and the ones who called to the end were basically familiar faces who had the strength and often advertised, and the others who followed the two voices were just holding a personal field, and there was no intention of bidding at all.

But after six rounds of bidding, most of the interested ones also got advertising space, as for the rest, except for the natural spring that Zhou Xing greeted in advance, that is, the representative of the natural farm group that is now renamed Nongfu Spring.

In addition, Fan Changming didn't find a few other intentions at all.

In other words, the next round of naming rights auction is likely to be an upset.

Fan Changming couldn't help but be in a hurry.

Now that the words have been released, and the six advertising spaces have also been filmed, it is impossible to regret it, even if it is bad, you have to go on hard, record two episodes of the show to test the water.

"As a new show, every time it comes out, everyone has no experience, and there are no cases to refer to, a lot of it depends on feelings, but everyone should think about it, many programs that are now popular, when the first season came out, those that could be grasped became winners in the end. ”

"Why? Because they got the first shot!"

"For example, the brothers, although this is a program we imported from abroad, and we have also gained some successful experience abroad, but after all, it is a foreign country, and when it is abroad, the program is not too popular, so when the first season was tendered, some companies had doubts and did not start for a long time, but after we adjusted to adapt to the domestic atmosphere, it became an instant hit after the broadcast, and now it has become a popular program, and those companies that did not bid at the beginning also missed an opportunity. ”

Fan Changming smiled and said: "When it comes to the second season, I don't need to say more, every company is competing to start the price, and the price is twice as fast as the first season, and it is impossible to have such a favorable price as the first season." ”

"So...... There is only one chance, and if you should seize it, you have to seize it as soon as possible. Fan Changming waved his hand, full of verbal and physical psychological hints.

Saying that, Fan Changming smiled and said: "I see that everyone is also tired, now we will take a break for twenty minutes, and then we will conduct the last and most important bidding for the exclusive naming rights!"

Finally, Fan Changming bowed: "Thank you!"

Fan Changming has experienced many bids and has long had mature experience, and this remark is full of demagogy, which does give some enterprises a sense of urgency, and let individual enterprise representatives go out to call and report.

But the representatives of the companies who can participate in the bidding for such a blockbuster program are not vegetarians, and more people can call the shots themselves, some smiled and disagreed, and were not frightened by Fan Changming's words, while others discussed in a low voice with the people around them.

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This chapter is two-in-one, continue to ask for everyone's guaranteed monthly tickets and recommended tickets, thank you!