Chen Dongsheng shook his head and said: "That's not it, we have now named three programs, and the budget for the first half of the year is basically the same, and what you just said makes sense, Zhou Xing's comedy show of this type belongs to the first one, I have no experience to refer to before, and I am not too good in my heart, so if I don't make it so big, it's almost the same to get a designated product." Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

Zhang Rui nodded and said, "This is also a method." ”

After speaking, Zhang Rui said depressedly: "Alas, you have completed the task, I haven't caught anything here, I can't grab the too popular programs, and I can't watch the general programs, and I haven't got a title until now, but to be honest, if this show is simply from Jiangnan Satellite TV and Zhou Xing's name, it will definitely be worth investing, but the problem is here, there are no relevant cases before, so I can't figure it out, in case the ratings are not good in the future, I, the director, will definitely not be able to do it." ”

Chen Dongsheng said: "Don't be in a hurry to think about it, wait and see, see everyone's reaction, if someone is vying for it, it proves that there are still prospects, you can try to get one, even if it is not a title, there are other types of advertisements such as special and exclusive." ”

Zhang Rui said: "It's only like this, but seriously, now the TV station is too good at making money, as long as a program is popular, it can get you more than seventy or eighty advertising spaces, such as the previous brother group, which does not sell exclusive titles at all, and is subdivided into main titles, sub-titles, and what special presentations, special sponsorships, and even designated drinks, designated snacks, etc., but also because they can come up with so many names." ”

Chen Dongsheng smiled bitterly: "Who makes the show popular, just rely on advertising to eat." ”

Zhang Rui said: "That can't be too outrageous, now as long as it becomes popular, the naming fee will easily be hundreds of millions, even if it is a special contract, it will be at least tens of millions, and it is unimaginable before." ”

Chen Dongsheng said: "It's all rising tides, think about it, take the brotherhood as an example, those stars, which one is not the asking price of the lion's big mouth, Lu Chen's price code has reached 20 million, they don't want these advertising fees, they can't lose money." ”

Zhang Rui said stupidly: "It's also ...... to say"

Then Zhang Rui waved his hand: "Forget it, let's not talk about it for now, it seems that the bidding has started, let's see what they say first." ”

There are not a few people who are as entangled as Zhang Rui, and in the end, they all made up their minds and took a wait-and-see attitude to see what happened to other families.

At this time, Fan Changming on the stage said with a smile: "According to the plan, we will set up an exclusive title this time, as well as three second-level advertising spaces for special sponsorship, joint broadcasting, and special presentation, plus three third-level advertising spaces for designated products." ”

"The first bidding is the designated product advertising space, with a starting price of 10 million, and each price increase shall not be less than 500,000. ”

Hearing this starting price, everyone didn't have much reaction, after all, the volume of Jiangnan Satellite TV is here, and now it has just won the peak record, it is the time when the limelight is unparalleled, plus the blockbuster program in the first half of the year, the starting price of 10 million is not too exaggerated.

You must know that in the first quarter of the brotherhood, the starting price of the designated products was still 8 million, and it was not until the third quarter of last year that it rose to 15 million, nearly doubled, and this is still the starting price.

It is said that the designated product advertisement for the third season of the Brothers Band finally sold for a high price of 32 million. ”

"It's not, who made the brothers popular, I remember in the first season, the final transaction price was only 13 million, a big step a year. ”

At this time, Fan Changming stretched out his hand and said with a smile: "Now, the bidding has begun, and you can place your bids." ”

"Eleven million!"

Someone was the first to shout out, Zhang Rui glanced over, and knew that it was Dongpan Food Co., Ltd., which was the designated snack of the brother group program, and the main product was dim sum, especially Panpan crackers were the most famous.

"Eating snacks and watching comedy is also appropriate. Chen Dongsheng laughed.

Zhang Rui pouted: "This guy is following tightly, he tasted the sweetness from the brothers, and now he hugs the thighs of Jiangnan Satellite TV, and he is the first to rush out to fight the vanguard." ”

can be the vice president of marketing, Zhang Rui can naturally see at a glance that Dongpan Food is ironclad and will help Jiangnan Satellite TV support this time.

"That's for sure, look at the people here today, which one hasn't advertised on Jiangnan Satellite TV?" Chen Dongsheng said with a smile.

Zhang Rui suddenly laughed: "Lao Chen, it is definitely impossible for you to pick up the leak now, with these horses supporting the field, the final transaction price will not be low." ”

Chen Dongsheng shook his head: "This is not necessarily, it is true that they help Jiangnan Satellite TV to support the field, but they also have to do what they can, unless they themselves plan to participate, even so, they will increase the price little by little in accordance with the rules, and it is impossible to raise it all at once." It's all about business, who will be the big one. ”

"That's just as well. Zhang Rui nodded.

After the opening of Dongpan Food, the back is much smoother, after all, this is only a designated product, and the price is quite cost-effective for a volume like Jiangnan Satellite TV, which can be broadcast frequently for a period of three months.

As a result, companies continue to bid for bids.

"Twelve million!"

"Twelve and a half million!"

……

"Eighteen million!"

"Eighteen and a half million!"

When this price was auctioned, there was finally no one to bid.

Just like Chen Dongsheng said before, everyone is in business, and there is a scale in their hearts before they come, even if there are more expectations because of the specific introduction and Zhou Xing's description, it will not increase too much, otherwise it will not be easy to go back.

After shouting three times in a row, the first designated product fell to the hammer, and it was no one else who took it, it was Dongpan Food, which bid at the beginning.

"It's less than 20 million?" Zhang Rui muttered.

Chen Dongsheng squinted: "I'm afraid this is expensive today, and I'm afraid the next two designated products won't be able to auction this price." ”

Zhang Rui frowned and thought about it, and nodded slightly: "It seems to be the truth." ”

It is true that those who are interested will ask for the price at the beginning, and the further they go, the less interest will become.

Thinking of this, Zhang Rui suddenly looked at Chen Dongsheng and laughed strangely: "No wonder you old guy just made a sound, it turns out that you didn't plan to win the first auction." ”

Chen Dongsheng smiled, took a sip of tea, and did not admit it, but he did not refuse.

The second designated product auction,At the beginning, it was still another company that had in-depth cooperation with Jiangnan Satellite TV,It's just that this company is making daily chemical products,Except for the middle after two wins,There is not much bidding intention。

"Thirteen and a half million!"

"Fourteen million!"

"Fourteen and a half million!"

……

Sure enough, as Chen Dongsheng expected, the second price increase also became cautious, all of which were 500,000 yuan up, and in the end, it was obtained by a sports brand called Jinli, which was one million lower than Dongpan Food, and 17.5 million transactions.

As for the last designated product, there are even fewer companies asking for prices, and it was successfully pocketed by Chen Dongsheng's old winery, with the lowest price of only 17 million, which is 500,000 lower than the Jinli sports brand.

Zhang Rui winked at Chen Dongsheng: "Congratulations." ”

Chen Dongsheng arched his hand happily: "It's a fluke." ”

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After the two watches, thank you for your support, as well as the monthly pass and the recommended ticket, Kunlun is grateful.