Chapter 657 Sporting Goods Store

"Mr. Wang, in the past two days in the United States, I have visited several cities, and I found that the sporting goods here have a wide audience, and there is another definition, called outdoor goods. ”

"Do you think Li Twist Sports can launch some outdoor equipment? For example, some mountaineering clothing, camping equipment or something, although the sales will not be too high, but this will show that our products have a complete range. ”

"That's a good idea. Wang Haoan also ignored before that the future of outdoor products does have a lot of profit margins, but for the time being, there is no such concept in the mainland.

In the eyes of many people, when they usually take a walk or something, they don't change any clothes, anyway, they just stroll. If you go a long way, such as mountaineering, fishing, etc., you will change into sneakers, and most people don't have the concept of professional hiking shoes and jogging shoes.

And many outdoor enthusiasts, in fact, have a good income, only those who often sit in the office and rarely go outdoors, will prefer outdoor sports, and they also hope to have better equipment to protect themselves.

"Mr. Li, you mean, if Li Twist adds an outdoor sports company in the future, then the company's funds will no longer be able to acquire American companies, right?"

"Mr. Wang, if it is just an outdoor sports company, in fact, the investment is not much, there is tens of millions of RMB is enough, and we can hand over some outdoor sports equipment to the foundry. ”

There's no need to open a factory for a hiking pole, right? The sales volume of this kind of product is certainly not high, just to enrich the product line. In the future, after the sales of such products increase, it will be too late to consider building a factory.

"This money, Li Twist Movement can get it, and there is no need for a loan. However, I still considered taking out a loan, but instead of buying the market in the United States, I thought differently to make money. ”

"You see, there are a lot of sporting goods stores in the United States, and they don't have their own sports brands, but they have a lot of visibility and make a lot of money because they sell those sports brands. ”

"I have also been reported to sales before, some people come to our Li Twist store to choose sports equipment, but find that there are many equipment we don't have, they are disappointed. ”

"If Li Twist Sports can make a sporting goods store again, agent or distribute many sports goods and outdoor products, then people in every city who want to buy sports and outdoor wear will come to our store, no matter whether he buys the brand of our Li Twist Sports, we can make money!"

"In addition, after we have this store, those international brands can also be won, and we will be clear about what kind of products are easy to sell at that time, and we can adjust the production capacity and R&D direction at any time. ”

"Even we can do some targeted promotions, and we can also launch some high-priced products in a targeted manner, so as to enhance the grade of Li Twist Sports in the minds of consumers. ”

Huh? Wang Haoan couldn't help but glance at Li Zhuogao, and after learning business management, his thinking was really different.

In the previous life, there were also many sports goods stores in Huaxia, which is what Li Twist said, with a number of sports brands, and consumers can basically buy them here no matter which brand they like.

And basically every city, there are such stores, not only teenagers and students, but also many adults, who also like sportswear, which is more comfortable.

If there is only one brand, the appeal to consumers is not high, but if the store has more than a dozen brands, the appeal to consumers is too great.

Many people may just come to shop, but when they see something they like, they can't help but buy it.

"It's a good idea, and I agree with it. However, the investment in this is not low, and I also have to deal with those international sports brands, I think this aspect can be handed over to Guo Jijie to be responsible. ”

"I don't want to meddle in the operation of Li Twist Sports, but Guo Jijie's relationship with the Guo Group, you know, he is very good at this kind of thing, and the Guo Group also has contacts with some sports agents or distributors, which will make it easier to do this. ”

"In terms of the management of the shopping mall, there is no special good at this Li Twist Sports, a comprehensive sports goods store, which is much more difficult than a single Li Twist store. ”

If you don't do it well, some products are very good to sell and make money, while some products have been losing money, but they have to operate because of contract problems.

To do it, of course, it is hoped that all products can make money for the company.

Li Twist thought about it for a while: "I agree, this sports goods store can let Mr. Guo serve as the manager, responsible for the preparation and operation." ”

"I have another request, I know that you have some shares in the mall, can you let this store settle in your mall, the rent should not be less. ”

Wang Haoan and Guo Jijie are boutique shopping malls, with mid-to-high-end prices, and if Li Twist Sports Store can be stationed in it, it will naturally be able to raise the grade of sports products.

"You can just ask Mr. Guo directly, I don't know much about some things in the mall. I think if there is a position, he will definitely be willing to leave it to our own company. ”

Wang Haoan also understands that Li Twist is refusing to buy a sports brand in the United States, so he has to think about it and invest himself.

Under Armour, which was very popular before his rebirth, was still a small company at this time, and he believed that if a large amount of money was smashed, it would be okay to hold it.

As for Converse, leave it to the professionals of Huaqi Bank to negotiate, there is a better understanding of Converse's details, there will be no traps, and Huaqi Bank can also smash its own signboard.

As for O'Neill's side, he will contact him, after all, he is also a partner. I believe that after a pleasant cooperation on the pizzeria, O'Neill should be willing to continue working with him.

In the future, when the Li Twist movement reaches a bottleneck, he will facilitate the merger of the two companies, just like Adi and Reebok in the previous life, and achieve mutual success.

"Mr. Wang, if you can get Under Armour's technical authorization, it is still very beneficial to the development of Li Twist Sports, you said that there are other things here, then I will go first, if you can help Li Twist Sports to buy some advanced technology, Li Twist Sports will definitely be able to go to the next level. ”

"Okay, then I'll have someone book a plane ticket for you. After you go back, you can contact Mr. Guo, and if you need my help, call at any time. ”

Looking at the back of Li Twist leaving, Wang Haoan sighed, Li Twist was still a little conservative. But he didn't know if he would choose to take a risk if he was in Li Twist's position, after all, Li Twist had no ability to predict.

But this opportunity, he will not give up.