"Mr. Li, are you hesitating, thinking that the sneakers of these two sports brands are not very good, and you are unwilling to buy them?"

Li Twisted a wry smile: "Mr. Wang, don't make fun of me." The value of these two sporting goods companies is very high, if we want to take control, we must also need a large loan, and even that Converse, I'm afraid that the assets are higher than Li Xuan, do we really want to swallow the big one?"

"Why not? Compared to the sneakers of these two companies, Converse's technology is superior. Although Converse has declined very seriously in the field of basketball shoes, there are still many people who know this brand, and the brand value alone is very high, which can save a lot of publicity costs. ”

"And we can also buy some off-the-shelf technology, add it to new sneakers, sign a spokesperson or two, and promote it aggressively. ”

"Of course, I have an option here, which is to sign a few popular sports stars directly, like the Lee brand, name the sneakers after them, or even create a brand for them individually. ”

Many people think that only Nike has created a brand for Jordan, but in fact, Reebok also created a brand for O'Neal, coincidentally, O'Neal's contract with Reebok expired this year, and he did not renew the contract, because he felt that Reebok was less.

Reebok signed the year's top basketball star Iverson two years ago, and then vigorously promoted Iverson, using the company's latest and best technology in Iverson's sneakers, and Iverson's sneakers have indeed brought extremely high profits to the company.

In contrast, O'Neal, the former number one Reebok, fell out of favor, and although O'Neal broke the curse of big men not selling shoes, he still couldn't match Iverson.

Wang Haoan has an idea, that is, to sign O'Neal, after all, O'Neal has not yet reached his peak, and when he wins three consecutive championships, and becomes the MVP of the bank, becoming the first person in the United States professional basketball, his appeal will reach its peak, and the signed brand will inevitably be able to make a lot of money.

The next season in his previous life was the season when O'Neill was at his peak, with good skills and strong physical fitness, and he was known as the most dominant player.

Reebok will definitely regret it at that time, but O'Neill will not return to Reebok and run his own brand.

In his previous life, O'Neill finally cooperated with Li Twist Movement, and the effect was not bad at that time, and both parties earned it. At that time, O'Neill was already a player in the twilight of the day, and was called a high-paid and low-spirited player.

Now if you cooperate with O'Neill, it will definitely be more cost-effective.

Li Yan looked at Wang Haoan: "Mr. Wang already has a candidate in his heart, right, who is it?"

"Big Shark, an All-Star in American professional basketball, is very popular, and he is also one of my partners in that pizzeria. My idea was to create a brand for him, to name it after him, to buy some new technology, to put it in, and we could jump right into the American sports market and compete with the big brands here. ”

"So how do you divide the profits?" asked Li Xuan.

His contract with Reebok, the No. 2 sports brand in the United States, expired, and the terms of the renewal fell apart, as if he was starting his own sneaker brand. ”

"So in terms of sharing, we can follow Jordan's Jordan brand model under Nike and give the corresponding equity to the big shark, not just the right to dividends in sneakers. ”

"What does Mr. Wang mean, we don't need to buy sports brands in North America?"

"No, we're still going to buy sports brands. For example, the Under Armour, their skinny tracksuits are good, and we can also launch them, or simply buy their technology. ”

"The tight fit is actually very comfortable, and many people like to show off their muscles, and this tight fit works better. ”

"I also think Converse is good, this is a sports brand that used to be very good in the United States, in the 80s, it was still one of the best, but in the past ten years, it has been going downhill, which is just convenient for us to acquire. ”

"And the brand also has a sports institute to work on some new technologies to protect athletes, which is what we need. ”

"Of course, we can sell this research institute, but we have to keep the technology, even if it is unfinished, we can take it back to China to continue research and development. ”

Wang Haoan personally prefers to do technology research and development in China because the cost is lower. Not only the wages of technicians, but also many expenses such as space and equipment, the price of goods in the United States is several times higher than in China.

And Converse still has a certain influence in sneakers, and if O'Neal's brand is added to its command, it can also attract more players.

Others may not know which players will be popular in the future, but Wang Haoan, who likes to watch basketball, knows it. Just instruct the company to sign a few, and you won't have to worry about no celebrity endorsements in the future, and you can save a lot of endorsement fees.

"Mr. Wang, that Converse is too expensive, and it is very difficult for us to hold it. The amount of the loan will also be very large, and once the management is not good, I am afraid that the Li Twist movement will also be dragged down. ”

Li also knows that the brand value of Converse is very high, but it also takes a lot of money to develop a brand in depth. They bought more than half of the shares, took control of the brand, and then where would they have the money to operate?

This brand is currently worth at least four or five billion US dollars, and Li Xuandong's entire assets are mortgaged, because it is difficult to borrow three hundred million US dollars, not to mention that Wang Haoan still wants to wholly own this company, he feels that Wang Haoan's idea is not realistic at all.

"Mr. Li, this is a rare opportunity. Of course, if you give up, you can try again in the future. However, I would recommend signing the big shark anyway, which is definitely a good deal. ”

In fact, Wang Haoan thinks that the acquisition of Under Armour and the merger of Converse, with the brand and sales channels of Converse, will definitely make the tights sportswear popular soon.

And this kind of clothing is indeed very popular, and in the future, big brands such as Nike will follow suit after seeing Under Armour develop the market well, but they will not be able to shake Under Armour's status.

If Li Xuan still hesitates, then Wang Haoan will not continue to persuade him, he will do it himself.

"Mr. Wang, I'd better think about it again. ”

The market here is too polarized, expensive sneakers cost hundreds of dollars, and even some signature shoes can exceed two hundred dollars, which is too expensive.

As for the cheap sneakers, he saw that the cheapest basketball shoes in a store were actually sold for 9.9 dollars, which was the largest sporting goods chain in the United States, and the price was cheaper than the price of Li Screw in China.

However, although he hesitated to buy the sports brand in the United States, he had another idea, and he felt that Wang Haoan should support it.