What Wang Haoan didn't know was that a few days ago, the CEOs of several instant noodle companies such as Kang Shuaifu, Tongtong, and Hualong sat down to have a meal together.

On the surface, it seems that they just met by chance and had a meal by the way, but in fact, they want to unite and kill the delicious instant noodles and Huafeng instant noodles.

The leading position of good taste instant noodles is too stable, and the stability makes other noodle industries a little desperate. They found that if this situation continues, even after the golden sales period of instant noodles, the good taste should still be the leader, and even grow to become the world's first.

And Huafeng relies on the channels and technology of good taste, and can also maintain the top three stably, and even occupy the second place, what else are they playing?

The first and second are companies, whose share together occupy two-thirds of the market, and they will lose all initiative.

In the future, whether it is pricing power, promotion power or other standards, it will be in the hands of Wang Haoan, how can they be willing?

Therefore, under the leadership of Kang Shuaifu and other three noodle companies, the top instant noodle companies in Huaxia have joined them, intending to jointly fight against Wang Haoan's dominance in the instant noodle industry under the leadership of Kang Shuaifu and other enterprises.

The same egg noodles were launched, although the shadow of eggs could not be seen at all, but eggs were added to the noodles, which was said to be more nutritious, and the taste was more fragrant than Huafeng Sanxian noodles.

Kang Shuaifu launched the roasted beef noodles with sauce, which has a richer taste. Hualong has introduced braised pork rib noodles with some aroma of bone broth.

There are also brands that have launched dried bamboo shoots and roasted pork noodles, shrimp and fish ball noodles, etc., which are nothing, and what is even more strange is that a noodle company has launched braised lion's head noodles.

Wang Haoan thinks that the fish ball noodles are strange enough, because this is soaked and eaten, and it is difficult to guarantee the taste of fish balls. This braised lion head really opened Wang Haoan's eyes, much bigger than fish balls, but he took a bite and found that the lion head was not meatballs, but a process similar to ham sausage.

Although Wang Haoan felt that many of the flavors of these instant noodles were strange and would definitely not last long, I have to say that they launched new flavors at the same time, which did cause him some trouble.

I originally thought that the war of instant noodles would start in two years, after all, the market was not saturated at this time, there was still a lot of space, and there were even some people who had never eaten instant noodles.

But it is obvious that because the good taste and Huafeng are too well developed, they suppress other brands too hard, so they rose up to resist.

Wang Haoan looked at the market share survey report, the total sales volume increased, but the share decreased by three percentage points.

"Chairman, should we increase some promotional expenses? or simply remove other instant noodle products from the shelves of Baihui Supermarket?" Hu Dajun asked.

Wang Haoan waved his hand: "What are you doing off the shelves, their products can't sell us in Baihui Supermarket." And in the supermarket, it's not that they can promote if they want to, they have to follow the supermarket's arrangement. ”

"In this way, arrange some people to do our new product promotion in Baihui supermarket, get an electric cooker, cook instant noodles directly in the supermarket, so that everyone around them can smell the taste, and even use paper cups to give them a little taste, so that they like the taste. ”

"Also, on the package of five packs, a ham sausage is glued with tape, the retail price remains the same, and the wholesale price to the dealer is also the same, and we will bear the cost of this ham sausage. ”

"By the way, go to the market and inquire, the kind of plastic lunch boxes that can be microwaved, I saw them on the street, and asked how much this one costs. If it's cheap, ask if you can reject it. If the price is high, then ask what the price of the stainless steel basin is and whether it can be customized. ”

Hu Dajun asked tentatively: "Chairman, are you buying instant noodles and giving away lunch boxes? The profit of our bag is not very high, and if we do it like this, we may not make money, or even lose money." ”

"Yes, it's a gift, but it doesn't lose money. It can be calculated, and even the appropriate price increase is five cents or something, even if consumers don't buy it, they will pay more attention to our products. ”

"Many students like to eat instant noodles now, but the price of the bucket is too expensive, and the bag needs a lunch box or rice jar. ”

"Yes, the price will increase a little, so that after they have a lunch box, they can buy it without a lunch box next time, and they can't use it if they save too many lunch boxes. ”

"The promotion of ham sausages can also make some changes, for example, don't we have a variety of ham sausage flavors, all get a batch tied to it, and promote it together, and by the way, we also promote our ham sausages. ”

"Don't patronize the instant noodles, but ignore the development of ham sausages, the following brands are also crazy to catch up. ”

After Hu Dajun wrote it down, he asked: "These are all promotional methods for bags, but what about barrels? Barrels, it is useless to give lunch boxes, and no one will buy five barrels at a time." Most of the people who buy barrels are lazy, or when they go out, no one will buy a lot. ”

In the supermarket, you can also reduce the price by a dime or two, but those ordinary stores or something, they will not reduce the price, unless you give subsidies.

Because the store doesn't have that much traffic, they want to guarantee a profit margin. If it's a small profit like a big supermarket, they can only be a yellow stall.

"Didn't I say it just now, we can match it with a good taste ham sausage promotion, a bucket of instant noodles, plus a ham sausage, the retail price is three yuan, in the supermarket, the retail price can be reduced to two yuan nine, or even two yuan eight cents and five. ”

"Find someone in the newspaper to do an advertorial, just show our sales comparison, let everyone know that our product is the most popular, is the first in the industry, by the way, we won the gold medal last year. ”

Aren't those instant noodle companies going to start a business war in advance, then it's a good fight. Thinking that they can threaten Good Taste and Huafeng by joining forces is simply wishful thinking!

Just those strange flavors, how many people will like it? At the beginning, it is fresh, but few people will eat it a second time, unlike braised beef noodles, etc., which makes people never get tired of eating it for a long time.

In the past, Shikang Shuaifu's products were promoted a lot, but the braised beef noodles were never promoted, because even if they were not promoted, they were still the best selling items, and it was not until later that they were caught up by the same Laotan sauerkraut noodles.

The same is true now, the good-tasting braised beef noodles are the best single product sales, followed by Kang Shuaifu's braised beef noodles, and Huafeng's three fresh noodles can only be ranked third, it can be said that the braised beef noodles are the most popular instant noodle flavor in mainland China at this time.

This promotion, Wang Haoan is going to make it bigger, don't those companies want to compete in the market, it's not bad for me to go bankrupt!