"Mr. Wang, your idea this time is not bad, I'm afraid our competitors are all dumbfounded, right?" Zong Qingxian laughed.

Although Lehaha only adds one AD calcium milk, this is enough, because this is the most profitable product of Lehaha, and now the sales volume is also the first in China among similar products.

Originally, I wanted to add new milk tea, but the sales of milk tea are average, although it can also make money, but it is not a hot product, and then think of other ways to wait for the new flavor of milk tea to come out, anyway, it is enough to show their Lehaha brand.

Li Jingwei also smiled and put down the golden pot to establish a treasure: "Yes, I heard that the Liangle Group was reminded and wanted to do so, but it turned out that those stores had signed contracts with us, and they could only stare dryly." ”

"The streets and alleys are full of our product advertisements, although it is not a single product advertisement, but the effect is also good, at least stepping on the end of the Liangle Group, and also stepping on the virtual sunrise. ”

Virtual Sunrise relies on the sales channels of the same group, and the sales are OK, with sales exceeding 500 million, and I originally wanted to hit 1 billion this year, but the national economy is sluggish this year, especially in terms of consumer goods.

Jianbao has not increased much advertising investment, but it can have a very good effect, how can Li Jingwei not be happy?

Wang Haoan spit out a smoke ring: "I also thought of it by chance." Actually, this is not the first thing I created, but those building materials stores used it first. ”

Although it is not as common as in the previous life, there are some stores that use brand-name products as selling points.

Small stores, grocery stores or something, just sell some daily necessities, which actually don't need any brand-name products to support, but if there is, it can also have a little effect.

The most important thing is that this was also adopted by the Liangle Group in the previous life, and now, the Liangle Group has no chance.

Although some of the newly opened small shops may be snatched away by the Liangle Group to make plaques first, how many can there be? Those shopkeepers prefer to enter the treasure, which is easy to sell, and everyone will recognize this.

"Although some people used it first, but it was also thought of for the grocery store, so I have to accept this. However, the economic situation is not good this year, and your company's instant noodles are growing against the trend, but the growth of our beverage products is not satisfactory. Li Jingwei is a little dissatisfied with the company's performance growth.

Since last year, Jianbao has been focusing on the Asian market, but unfortunately this year, the whole of Southeast Asia, and even the whole of Asia, have been affected by the economic crisis, and the expansion of Jianbao has been greatly hindered.

Especially in the mainland, Liangle Group took the opportunity to expand the sales market, began to increase promotional expenses, and attacked multiple markets at the same time, which basically did not make money.

Of course, on the surface, they still make money, but counting the cost of advertising, logistics and transportation, etc., they will definitely not make money, that is to say, Liangle Group is selling at a discount and wants to use money to smash out market share.

Jianbao also did some promotions, but also increased a lot of advertising investment, but also promoted itself is a national brand or something, but failed to completely suppress the Liangle Group, in a small restaurant, five cents to drink a bottle and get a bottle, although it is a small glass bottle, but it must not make money.

The cost of the drink is not high, but the bottling fee and transportation fee are high, and it is not counting the advertising amortization. And Jianbao's products, small glass bottles of big white pears, Tianfu Cola, etc., are all a dollar a bottle, but the bottle has a prize, either five cents, or another bottle, but it is still much more expensive than the other party's.

There is also the iced tea of the Void Sunrise that has also begun to be promoted, and it is also a pull ring with a prize, and the establishment of treasure is leftover, but it is easy to use, which makes the establishment of treasure a headache.

It is clear that they are secretly uniting together to do promotions, the purpose is to force the establishment of a treasure battle to see who can't hold it first.

As one or two beverage giants in the world, Liangle Group has sufficient funds to promote a certain market.

Even because of the promotion in the mainland, their promotion efforts in the United States have been reduced a lot, and the development speed in Europe has been delayed.

Rising is backed by the food giants of the same group, which is a treasure island, and they can also afford it, not to mention that they have a small variety of products, and the establishment of treasure needs to be promoted across the board.

"What, isn't the endorsement effect of sports stars bad?" In this year's Asian Games, Huaxia naturally won again, and many champion athletes were signed by Jianbao.

This time, Wang Haoan didn't need to remind him, Li Jingwei signed a contract with the Sports Federation in advance, anyway, those athletes are also in the system and must be constrained by the Sports Federation.

"It seems that the effect has weakened, and it is possible that the Asian Games will not be as much concerned as the Olympics. However, Li Twist Sports, the development of the wind and water, people are professional sportswear, it is estimated that next year will really become the number one sporting goods company in the mainland. However, because of the addition of tea drinks, carbonated drinks and professional functional drinks, Jianbao is not just a sports drink. ”

"There is also a brand called Blue Bull that has done well in the Beijing and Tianjin generation, and its development is relatively rapid, relying on foreign imported products, which has attracted a lot of consumers. ”

"I suggest that different celebrities endorse different products. Sports stars endorse sports drinks, other drinks, and find those stars who sing and act to endorse. ”

"And next year, I plan to use the mode of intensive advertising ~~ bombing to promote, that is, to concentrate a year's advertising expenses into a quarter to promote, so that everyone can read our advertising words, and at the same time make some changes in advertising, to be targeted. ”

"For example, someone buys a soda for a friend, but the friend chooses to build a treasure among a pile of soda, gulps it down, and then shouts: This is the taste. What do you think?"

This advertising phrase has no characteristics when heard alone, but if it is paired with that advertisement, it will be different.

"Brother Wang, you said that if we don't look for any big stars, but find some ordinary people to play? For example, old ladies, children or something, the advertising slogan is this sentence, giving people the impression that everyone loves to drink our products. ”

Zong Qingxian also nodded next to him: "Yes, yes, I also think it's appropriate, let everyone think that our products are good, but what about the tea drinks, can't you use the same advertising words?"

Wang Haoan thought for a while: "The tea drink is also simple, and the advertising words can be changed slightly, this taste is authentic! What do you think?"