On the eighth day of the first lunar month, the factory resumed work, and the workers began to get busy again. Wang Haoan was not so busy, and took his sister to the mall, but found a very bad phenomenon.

"Notice, tonight, all Anjie clothing store employees, to the garment factory staff entertainment center for a meeting, training. ”

The employees who received the notice were a little confused, what is this to be trained, and before they took up their posts, didn't they receive training?

At eight o'clock in the evening, all the store employees came, including the employees of Anjie's labor and management personnel, and they were talking to each other in twos and threes, not knowing what kind of training Mr. Wang was going to do.

After knocking on the microphone twice, everyone was quiet, Wang Haoan looked at everyone: "I called everyone over for training today, many people may have doubts and don't know what to train, I want to ask, do you know what your job sells?"

Many people looked at Wang Haoan in a daze, aren't we just selling clothes and pants, what does Mr. Wang mean?

"You can look at your badge and see what it says. Store manager, shopping guide, cashier, human resources, etc., I will talk about shopping guide first. ”

"Why do other stores call salespeople, we call shopping guides? All the products in our stores are classified and displayed, and many customers can see them at a glance when they come in. ”

"Do you think they need to find you because they can't find something? You also have a job, which is to guide customers to buy. ”

"Guidance, including telling customers where they need something, and also recommending some outfits to them. And each of your shopping guides, the clothes sold, all have a commission, and many people get a commission a month that is higher than your basic salary. ”

"You think you're selling clothes, but the clothes are for the company, not yours. What you provide is a service, a service that arises when a customer buys our products. ”

"So your service is the fundamental factor for you to get wages and commissions, in short, you are the service staff of the store!"

"It's the same with other types of work, whether it's a store manager, a cashier, or the company's human resources, you are all serving others. The main problem I talked about today is the matter of the store, and you are not only responsible for regularly inspecting the store, but also responsible for training new employees in the future. ”

"There's a newspaper here, and I have people make copies of it, and the manager of each store comes up and gets a copy and circulates it. After reading it, tell me what you understand. ”

They looked at the newspaper, which said that there was a shopping mall in Nanhe, called Yaxia, and there were pictures on it, not only pictures of the mall, but also pictures of some service staff.

In just a few years, Asia's turnover has grown rapidly, exceeding 300 million last year, and even that advertising slogan is impressive.

A shopping mall has been regarded as a scenic spot and has become a landmark building in the city, which shows how successful the operation is.

However, this successful model is more difficult to replicate, because there were no large-scale shopping malls in the country at that time, and the salesmen of state-run shopping malls all held iron rice bowls, and the service attitude was very average.

Suddenly, there is a large scale, luxurious decoration, good service attitude, and relatively close to the people, and the business is naturally good.

However, focusing only on the superficial form of service, ignoring the quality of the product and ignoring the product variety, it will soon fall into a bottleneck period. As more and more malls open, this model will fail completely, and this is how Asia will go out of business in the future.

However, Asia has merit for the time being, which is worthy of reference by many peers and is also worth learning from Anjie.

"The manager of the first store, tell me what you understand. ”

"Serve with a smile. Be patient with your customers and make them feel at home. ”

"The manager of the second store, what have you learned?"

"Warm hospitality and staying motivated. ”

"Three store managers. ”

"When I saw the guests coming in, I took the initiative to greet them with a sincere attitude. ”

……

"Very good, so has your store done it?" Wang Haoan knocked on the table and asked: "Do you keep smiling and enthusiastic about customers? When you see customers coming in, do you greet them positively? When you communicate with customers, is your tone sincere?"

"In Asia, everyone has to bow when they see a customer, shout welcome, and say hello to the customer. The customer is gone, and they want to say welcome next time. ”

"I don't have so many requirements for you, I don't need you to bow, but have you forgotten the basic etiquette? What are you doing when customers enter the door? Think about it yourself, how much higher salary you earn than your peers, and why do you get more without better service?"

At the beginning of the opening of the store, Wang Haoan asked people to specially select young and beautiful shopping guides, even cashiers.

Although the store manager chooses a middle-aged woman in her thirties, she also requires an image temperament, because a good image can really attract customers.

If it weren't for the fact that men are reluctant to be shopping guides now, Wang Haoan also plans to invite a few male shopping guides with a good image, specifically for female customers.

But no matter how beautiful you look, with a drooping face, and your tone is full of impatience, customers will be very unhappy, and they will most likely choose to leave and not shop here.

Wang Haoan asked them to serve warmly and with a smile, and at the same time gave them higher salaries. The average monthly salary of a shopping guide can exceed 400 yuan, which is much higher than the average salary of more than 200 yuan in the shopping mall. The store manager can get more than 600 yuan, and how much does the mall manager only have a month?

got a high salary, but was unwilling to pay the corresponding service, thinking that he usually worked very hard, and felt that he had sold a lot of clothes, but that was because the advertising of Anjie clothing was done well, the quality was high, the style was novel, and the customers were not those shopping guides!

"Don't think that you are irreplaceable, you can make so much money because you work in the store of Anjie clothing, you can try another job. ”

"I understand that when I go to work in the first month, everyone is not enthusiastic, but everyone else is also working, and I am also working. During the holidays, I didn't deduct your basic salary, and you usually have shifts and rest every week, but I don't have a day off. ”

"I'll tell you one more thing, the average salary of a shopping guide in Asia is more than five hundred yuan, and if you can meet their standards, I guarantee that you will also get five hundred yuan, or even more. ”

After a reprimand, I have to give some encouragement and stimulation to mobilize their enthusiasm, if there is still something uninteresting, then roll up and get out!

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